Performance

That One Perfect Day: How UGG Solves the Ice Cream Problem

Thanksgiving in the US, Ramadan in the Middle East, Christmas, or simply next Saturday: high traffic days define the brand store operation winners. Here’s how UGG does it.

Brand store operation is not a complicated job. As a sales clerk in lifestyle retail, it comprises three core processes: 1. receiving and displaying merchandise, 2. serving customers and 3. removing goods from the shelf to make room for the new season.

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