This story is about beauty, earth beauty and why engaging in sustainable fashion makes for beautiful brands. But it’s not a romance story, and I’m still the same: we are talking serious brand strategy business!
In 2020, online and multichannel have long become your daily bread and butter, and sustainable fashion is the next big brand strategy topic. (more…)
To capitalise on often unpredictable consumer preferences, you need to set up an in-season fast-track product development process. A time to market of 40 days is the goal!
Artificial intelligence is set to transform business, entire industries and even our everyday lives. As its impact reaches the fashion business, is the industry ready to incorporate machine learning into the design process, or is it still a frontier too far?
Research shows that diversity and inclusion make businesses more successful. Diversity in retail matters across leadership, workforce, workplace culture, marketing as well as from a consumer perspective.
Expectations for same-day delivery tripled in a year. Learn why retailers & brands have to prioritize work on their Last Mile Delivery Management.
Fashion shoppers and brands demand more than monotonous ‘scroll and buy’ experiences. New trends are already redefining online fashion retail, are you following them?
Shopping for fashion online has become widespread, especially for millennials who now buy 20% of their clothing on the internet, according to WWD.
And the big online retailers, led by Amazon, deserve credit for having found ways to offer reliable and trustworthy shopping experiences with easy and secure payments, flexible deliveries and often free returns. By establishing this trust in the online shopping process, a big milestone has been reached that allows online fashion retail to leave its infancy. (more…)
As the summer holiday season kicks in, we’re here to help you get your brand management reading list for all those long flights up to date.
Choose from our curated reader favourites from this past quarter for topics as diverse as the latest trends in edited retail, high and low tech fashion size finders, an update on fashion retail in India, creating memorable store experinces or Adidas’ Global Cities strategy. We’re sure there’s something for everyone. (more…)
Paul Smith has just opened his first Berlin store, and it wouldn’t be Paul Smith (or Berlin) if the store and its location were just ordinary.
Sir Paul Smith is a British designer of extraordinary fashion for men, women, children, and accessories. He has been for some 40 years, and in various collaborations he designs pretty much anything that can be designed. In an interview, he recently described himself as a ‘strange designer’. A few weeks ago, he opened his first small but nonetheless great Paul Smith store in Berlin. (more…)
Benetton Group co-founder Luciano Benetton celebrated his 83rd birthday on Sunday, a few weeks after reinstating himself as executive chairman of his brand. A signal of hope in fashion-wise overburdened times.
Fashion size finding remains a challenge for retailers and consumers. Choose the right fit for you from our shortlist of size finding technologies.
Finding the right size is of course crucial when shopping for fashion. It is therefore no big surprise that failing to find the correct size or fit is the reason that consumers mention most frequently for aborting a shopping experience, both online and in brick and mortar stores.
Private consumption driven economic growth, a population of 1.3 billion with huge linguistic and social diversity… amongst other challenges and opportunities to consider before entering India’s fashion retail market!
A € 575 Billion consumer retail spending, growing to reach €975 Billion by end of 2022 and very favourable demographics make India one of the world’s most promising and exciting retail markets for years to come. With India’s fashion retail segment at about € 52 billion in 2017, and poised to cross €85 billion by end of 2022, India offers great opportunities for European and other international brands.