Experience

Scan, Shop, Go – Omnichannel Best Practice Retail Made in Germany

After three years of research and testing 80 omnichannel services, fashion retailer Bonprix has opened a world-class omnichannel best practice store in Hamburg.

There can no longer be any doubt: the future in retail is neither pure online, nor strictly brick & mortar, but omnichannel retail tapping into the best of both worlds. But the challenge remains to find the best ways to balance the two. And Hamburg is likely a witness to what can currently be considered global omnichannel best practice.

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The Paul Smith Store in Berlin

Paul Smith has just opened his first Berlin store, and it wouldn’t be Paul Smith (or Berlin) if the store and its location were just ordinary.

Sir Paul Smith is a British designer of extraordinary fashion for men, women, children, and accessories. He has been for some 40 years, and in various collaborations he designs pretty much anything that can be designed. In an interview, he recently described himself as a ‘strange designer’. A few weeks ago, he opened his first small but nonetheless great Paul Smith store in Berlin. (more…)

How to Create Memorable In-store Experiences

As the future of physical stores is subject to heated debate, we draw on psychological research to help you create more memorable retail experiences.

The Physical Store Is Dead, Long Live the Physical Store

Technology has been at the centre of attention for quite some time in the retail world. Whether by the means of new digital distribution channels like marketplaces or technological elements like smart mirrors and augmented reality tools, a lot of pressure is put on good old physical stores to reinvent themselves.

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