Expansion

Research For Brand Store Growth? Retail Expansion Software May Help!

Looking for retail expansion that really works? Smart software may be one tool out of many to find the perfect store location for your brand.

Reading the press, there isn’t a day without various brands and retailers unveiling and opening new stores in diverse locations all over the world.

According to the 7th edition of CBRE’s annual report “How active are retailers globally?”, retail expansion is continuing by brands to expand their physical store networks, despite several challenges. (more…)

8 Excellent Weekend Reads for Brand Growth Strategy

Our Q1 blog visits are +99%, bounce rate -41%, subscribers doubled, likes & recommendations +100%, there couldn’t be a stronger feedback  the “Brand Growth Inspiration” blog is on the right track. Thank you to all authors, our readers & supporters.

In case you missed one of the valuable posts, here’s our bespoke selection of best weekend read for you. (more…)

Suitsupply – Achieving Brand Growth Through Courage, Innovation and Passion

The young Dutch brand for formal men’s wear wins globally by combining European tailoring culture with modern lifestyle. A fan report.

Yes, I am a fan of Suitsupply. When I started my career in the late 1980’s, I had the privilege to work as a creative buyer with a traditional, high class German menswear retailer in Berlin. As a result, I am now ruined for ever with regard to my quality requirements when it comes to suits and accessories. I believe the Italians and the English manufactories, who traditionally tailor their suits, using the finest local fabrics, are the best. Naturally they are unaffordable for most customers, therefore maintaining an air of elitism.

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Brand Distribution India – Is the Country Finally Catching Up?

How to find a realistic assessment of the country’s brand distribution potential, for international brands aiming to expand into India.

Reading about brand distribution in India lately, has meant encountering an endless stream of comments filled with superlatives. For example: “India has emerged as the fastest growing major economy in the world” ; “India  has become the second most competitive BRICS economy” ;  ” … the Indian retail sector is poised for tremendous growth” and so on. (more…)

Now Open: The Trump Retail Store

Donald Trump is a seller. After his career in real estate, he is now taking the next step by opening his own Trump Retail store today – as a pop-up.

The address could hardly be more famous: 1600 Pennsylvania Avenue, Washington D.C., USA. Admittedly, the White House is not known as a classic high street spot for commercial retail. But Mr. Trump has often enough proved he has a feeling for locations with potential. His next brand growth project, the Trump Retail concept as a pop-up format, partly reinvents former shopping rules:
No shop windows, no footfall through the building for some protective reason, therefore no conversion at the no tills inside. The receipts for the sold products in Trump Retail will be presented to customers in a more diverse, sophisticated and sustainable way. (more…)

Abercrombie – the Beach Models are Gone, It’s All Down to the Business Model

If you are a great brand and plan to grow in international retail, make sure you have a competitive brand business model. It takes more than six packs to be successful.

As the beach boy six packs are no longer in action, what is the brand’s competitive edge? Can you remember any new store opening hype lately for Abercrombie? In 2011, at the height of Abercrombie & Fitch’s international expansion, we looked for the first time at the brand’s P&L and its retail KPIs (see retail intrapreneur). In 2011 alone, US$230m in capital expenditure was spent on expansion in Asia and Europe. The US management was counting on the success of the brand’s international expansion. We questioned whether the business model was ready for European growth.

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Six Insider Retail Spots for Brand Expansion in Germany

For store expansion in Germany, international brands can find smart alternatives to mainstream areas and worn-out pavements. Here are six examples.

The decision making process for retailers in lifestyle markets – specifically about where to open the next store – is often quite generic. If your role gives you the responsibility for the brand’s retail expansion in Germany and you are somewhat unfamiliar with the specific market, you’d probably open Google Maps, zoom in on your city of choice and look for pins of your brand’s competitors. Then you’d call a local real estate broker and ‘book’ a location nearby – in some cases no matter what the cost. Or maybe you’d even be open to invest a fortune from the key-money account (that’s what it’s for after all) and take the throne from the reigning brand monarch. (more…)