Donald Trump is a seller. After his career in real estate, he is now taking the next step by opening his own Trump Retail store today – as a pop-up.
The address could hardly be more famous: 1600 Pennsylvania Avenue, Washington D.C., USA. Admittedly, the White House is not known as a classic high street spot for commercial retail. But Mr. Trump has often enough proved he has a feeling for locations with potential. His next brand growth project, the Trump Retail concept as a pop-up format, partly reinvents former shopping rules:
No shop windows, no footfall through the building for some protective reason, therefore no conversion at the no tills inside. The receipts for the sold products in Trump Retail will be presented to customers in a more diverse, sophisticated and sustainable way. (more…)