Expansion

1000 Myths, 60 Locations & 5 Formats – The Facts about the Amazon Retail Strategy

Amid many myths and rumors, this research sheds light on the facts, corporate communication, and the evidence from physical store openings. Long quality read.

Imagine you own 43% of your online market, and 50% of the online growth, but 85% of your market continues to be brick & mortar? Imagine (more…)

Brand Distribution: Why Now Is the Time for Mexico

Reaching a realistic assessment of Mexico’s brand distribution potential

As the second largest retail market in Latin America, Mexico has long been considered an attractive market for international retail brands. With Brazil in recession, Mexico has been able to further improve its position. The country is now on the radar of current and new players seeking to conquer market share. (more…)

International Expansion – How to Find the Best Distribution Model?

Selecting the most appropriate channel mix – using the optimal distribution model for any new market – is like finding your way in a multidimensional maze. It is one of the most complex and risky decisions top management has to make, as each market comes with its own set of conditions and requirements.

There is plenty of information available about characteristics of the different distribution channels. Therefore, in this post I would like to focus on how to select the best distribution model for your brand. A distribution model that allows you to expand into the targeted channels in a specific country in your market segment!

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(Retail) Love in the Time of (Store Closure) Cholera – 8 Reasons why Retail Growth will Prevail

There are store closure programs wherever you look. But online pure players and successful brands continue to invest in retail growth. So why is this?

To start with, I’m a finance and control guy by origin, certainly not a creative that simply likes brand stores because of their looks. I love retail growth, because with the right ingredients almost any product category and brand can operate profitable stores – but you’d better know how. Retail strategies have been my most interesting assignments, because the store operations models behind the façade are as complex as they are colourful.  (more…)

International Expansion: Product Adaptation Without Jeopardising SKU Productivity

This post will answer the question “how much product adaptation is needed and healthy for a brand starting its international expansion?”

In answering the question, I am going to use examples from fashion and lifestyle companies, as I’ve spent the majority of my professional life in those industries.

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Research For Brand Store Growth? Retail Expansion Software May Help!

Looking for retail expansion that really works? Smart software may be one tool out of many to find the perfect store location for your brand.

Reading the press, there isn’t a day without various brands and retailers unveiling and opening new stores in diverse locations all over the world.

According to the 7th edition of CBRE’s annual report “How active are retailers globally?”, retail expansion is continuing by brands to expand their physical store networks, despite several challenges. (more…)

8 Excellent Weekend Reads for Brand Growth Strategy

Our Q1 blog visits are +99%, bounce rate -41%, subscribers doubled, likes & recommendations +100%, there couldn’t be a stronger feedback  the “Brand Growth Inspiration” blog is on the right track. Thank you to all authors, our readers & supporters.

In case you missed one of the valuable posts, here’s our bespoke selection of best weekend read for you. (more…)

Suitsupply – Achieving Brand Growth Through Courage, Innovation and Passion

The young Dutch brand for formal men’s wear wins globally by combining European tailoring culture with modern lifestyle. A fan report.

Yes, I am a fan of Suitsupply. When I started my career in the late 1980’s, I had the privilege to work as a creative buyer with a traditional, high class German menswear retailer in Berlin. As a result, I am now ruined for ever with regard to my quality requirements when it comes to suits and accessories. I believe the Italians and the English manufactories, who traditionally tailor their suits, using the finest local fabrics, are the best. Naturally they are unaffordable for most customers, therefore maintaining an air of elitism.

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How to Drive International Expansion Without Escalating Complexity

Customise or standardise? This is the question! Maybe THE most important one whenever a brand starts its international expansion!

Depending on who you ask, you will get different answers. If you ask your brand and marketing management, they will vote for as much standardisation as possible.  If you ask your sales force – well the answer will be quite the opposite!

They will come up with a long list of issues that need to be addressed before you can successfully launch into an international expansion and you know what? They are all RIGHT!

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Brand Distribution India – Is the Country Finally Catching Up?

How to find a realistic assessment of the country’s brand distribution potential, for international brands aiming to expand into India.

Reading about brand distribution in India lately, has meant encountering an endless stream of comments filled with superlatives. For example: “India has emerged as the fastest growing major economy in the world” ; “India  has become the second most competitive BRICS economy” ;  ” … the Indian retail sector is poised for tremendous growth” and so on. (more…)

Now Open: The Trump Retail Store

Donald Trump is a seller. After his career in real estate, he is now taking the next step by opening his own Trump Retail store today – as a pop-up.

The address could hardly be more famous: 1600 Pennsylvania Avenue, Washington D.C., USA. Admittedly, the White House is not known as a classic high street spot for commercial retail. But Mr. Trump has often enough proved he has a feeling for locations with potential. His next brand growth project, the Trump Retail concept as a pop-up format, partly reinvents former shopping rules:
No shop windows, no footfall through the building for some protective reason, therefore no conversion at the no tills inside. The receipts for the sold products in Trump Retail will be presented to customers in a more diverse, sophisticated and sustainable way. (more…)

Abercrombie – the Beach Models are Gone, It’s All Down to the Business Model

If you are a great brand and plan to grow in international retail, make sure you have a competitive brand business model. It takes more than six packs to be successful.

As the beach boy six packs are no longer in action, what is the brand’s competitive edge? Can you remember any new store opening hype lately for Abercrombie? In 2011, at the height of Abercrombie & Fitch’s international expansion, we looked for the first time at the brand’s P&L and its retail KPIs (see retail intrapreneur). In 2011 alone, US$230m in capital expenditure was spent on expansion in Asia and Europe. The US management was counting on the success of the brand’s international expansion. We questioned whether the business model was ready for European growth.

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Six Insider Retail Spots for Brand Expansion in Germany

For store expansion in Germany, international brands can find smart alternatives to mainstream areas and worn-out pavements. Here are six examples.

The decision making process for retailers in lifestyle markets – specifically about where to open the next store – is often quite generic. If your role gives you the responsibility for the brand’s retail expansion in Germany and you are somewhat unfamiliar with the specific market, you’d probably open Google Maps, zoom in on your city of choice and look for pins of your brand’s competitors. Then you’d call a local real estate broker and ‘book’ a location nearby – in some cases no matter what the cost. Or maybe you’d even be open to invest a fortune from the key-money account (that’s what it’s for after all) and take the throne from the reigning brand monarch. (more…)