“2025 retail rents will be like 2020 flight routes: back to the 1980s.”
“The future is social commerce, digital market places are an interim hype, for brand industry’s e-com latecomers.”
“In five years, an office workspace and business travel will be recruiting incentives.”
“Grandpa tells me, his company used to pay him for sourcing travel to adventurous rural locations.”
How are these snapshots for a future in brand distribution? If you think that’s outrageous, how did your 2020 forecasts from around this time last year pan out?
In a growing market, a detailed understanding of marketplace business is still rare. Here’s how to arm yourself with marketplace knowledge for success
During the first half of 2020, Zalando onboarded 180 new partners onto their marketplace. At the same time the GMV of their partner program increased 100% compared to the previous year.
More and more industries are moving from buying to leasing subscription models. We discuss the pros and cons of leasing versus owning your wardrobe
What if someone told you that clothing rental subscriptions are the next big thing and will take a 20% market share in 15 years? Yes, at first thought we would have argued that clothing was already rented out in the years prior to the internet.
To Western ears, TV home shopping may be reminiscent of dull and dated products marketed to mostly elderly consumers. But in China live streaming e-commerce has now become the hottest post-Covid retail trend.
It attracts a young audience, and most successful hosts are brand and retail CEOs.
Marketplace and wholesale business benefit from each other. Choose from four ways to overcome your budget limitations and become your own selling hero.
Selling on marketplaces is no longer an ‘if’ question, but has become about ‘when and how’. A deep dive into the structure of online marketplaces for fashion.
“We don’t want to sell online because we want to protect our brick & mortar stores.”
That’s a sentence I’ve heard over and over since I started working in the online sales business nine years ago. By now, however, I rarely hear it anymore in the fashion industry. But switch industry, and we’re back where fashion was when it began to embrace change a few years ago. (more…)
With the rise of eCommerce, the importance of visual media has increased. Some best practices for successful eCommerce photography.
Moving from retail to e-com to omnichannel, sound financial budgeting is ever more important for brands today. In this article we share some key learnings to help your teams plan better during the upcoming budget season.
In recent years, omni channel retailing was the buzzword in the retail world. But the real big deal in the making is ‘omnipresent’ retail. This case study on Reliance Industries in India shows how. (more…)
The need for constant innovation in retail is a call to action. I’d love to motivate retailers to execute their innovative spirit with simple acts of creativity.
One option is to develop your customers’ new favourite place, spaces where the community meets to share common passions in a relaxed atmosphere while experiencing brands and their product offerings.
Successful brands use loyalty programs for customer segmentation and to increase lifetime value
Zalando has just announced its loyalty program Zalando Plus as one of their key initiatives for 2019, and Amazon Prime has been present in every other US household in 2018. The concept of loyalty programs, however, is not new.
The likes of Amazon and Alibaba open tech-heavy brick & mortar stores, but best practice commercial brand retail still happens elsewhere.
Early sales reports indicate that 2018 was a good year for large parts of the lifestyle brand industry. Almost 4/5 of the top 100 European and US American lifestyle brands had a growth year, and for the most part did better than in 2017. This was despite a global department store fallout and online growth and was largely based on store growth.
What are today’s online consumer needs and how can physical store formats cater to them? This article discusses recent case studies including Amazon Go, Alibaba and many more.
Amazon just released sales numbers for 2018 and the details indicate that the mother of all e-commerce is confronted with new growth realities.
And Amazon is not the only one.
- GLORE, the stock index for global online retailers stayed far behind old economy stocks.
- E-commerce became ‘weather sensitive’, had bankruptcies and major players missed sales forecasts by far.
- Almost all online pure players are working on brick & mortar concepts, already leading to over 20 stores in Berlin.
So let’s look at the fundamentals behind the e-commerce trends 2019 that indicate a new direction in growth.
Building a successful e-commerce business requires a strong online customer acquisition strategy, especially when the competition are big platforms like Amazon or Zalando. How can brands leverage their strengths to compete?
A brands’ ability to operate a successful e-commerce business clears the path to bigger margins and critical access to customer acquisition insights compared to wholesale channels. If you are an executive working for a ‘traditional’ fashion brand and want to better understand the marketing of your online store, ask your e-commerce director this simple question:
Fashion shoppers and brands demand more than monotonous ‘scroll and buy’ experiences. New trends are already redefining online fashion retail, are you following them?
Shopping for fashion online has become widespread, especially for millennials who now buy 20% of their clothing on the internet, according to WWD.
And the big online retailers, led by Amazon, deserve credit for having found ways to offer reliable and trustworthy shopping experiences with easy and secure payments, flexible deliveries and often free returns. By establishing this trust in the online shopping process, a big milestone has been reached that allows online fashion retail to leave its infancy. (more…)
While most brands and retailers are building and expanding their online stores, Amazon is investing in brick & mortar: a surprising update on Amazon’s omnichannel retail status.
Let’s imagine for a moment that you’re running a billion-dollar brand. Last year’s net expansion of stores was negative (not counting a recent acquisition) and your share in online sales remains below 5%. Can you already feel how analysts and journalists rip you to shreds over your unconvincing omnichannel retailing?