E-Com
How to Sell on Online Marketplaces
Do you struggle finding growth avenues for your brand? Here’s the most important how-tos to help your brand succeed on marketplaces!
Brand Wholesale Distribution – 7 Key Trends that Shape the Future
This is a post about the future in wholesale distribution, a perfect storm, 1.000 lighthouses, the loss of puppy protection, and why wholesale is far more alive than most thought.
Why Store-nostalgia Won’t Suffice: 7 Changes in the Retail Landscape You Don’t Want to Miss in Your Upcoming Strategy Iterations
This article offers seven thought-provoking impulses on how to navigate the post-Covid retail landscape. Spoiler alert: You will need to get your online strategy up to scratch!
Why Digital-First Brands are Turning to Brick & Mortar Stores
Digitally native brands planned to disrupt the retail landscape by selling only through e-commerce. Learn why, despite all the hype, they are now looking to brick & mortar stores to drive growth and profitability.
Online Market Expansion
Financial planning teams are gearing up for next year’s budget planning as well as the new three-year plan. Our new short series walks you trough different considerations and scenarios for each channel.
D2C: It’s All About Tech
Part two of our D2C series: Software tools bring your D2C strategy to life. Learn which ones are key to consider in this overview.
Initiative Retail Future ‘Zukunft Handel’
An introduction to the services and tools that ‘Zukunft Handel’ (Retail Future), an initiative launched by Google and the German Retail Federation (HDE), offers to support smaller German retailers in digitising their business.
The Future in Brand Distribution – in Search of a 1000 Minds
How are these snapshots for a future in brand distribution?
“2025 retail rents will be like 2020 flight routes: back to the 1980s.” “The future is social commerce, digital market places are an interim hype, for brand industry’s e-com latecomers.” “In five years, an office workspace and business travel will be recruiting incentives.” “Grandpa tells me, his company used to pay him for sourcing travel to adventurous rural locations.”
Mind the knowledge gap in marketplace business
In a growing market, a detailed understanding of marketplace business is still rare. Here’s how to arm yourself with marketplace knowledge for success
During the first half of 2020, Zalando onboarded 180 new partners onto their marketplace. At the same time the GMV of their partner program increased 100% compared to the previous year.
Clothing Rental Subscriptions: Will Leasing Surpass Buying?
More and more industries are moving from buying to leasing subscription models. We discuss the pros and cons of leasing versus owning your wardrobe
What if someone told you that clothing rental subscriptions are the next big thing and will take a 20% market share in 15 years? Yes, at first thought we would have argued that clothing was already rented out in the years prior to the internet.
Live Streaming E-Commerce: Best Practice Post-Covid Retail in China
To Western ears, TV home shopping may be reminiscent of dull and dated products marketed to mostly elderly consumers. But in China live streaming e-commerce has now become the hottest post-Covid retail trend.
It attracts a young audience, and most successful hosts are brand and retail CEOs.
India’s Reliance Juggernaut & Covid-19
What happens when India’s Reliance Industries’ ambitious trajectory meets the global Covid-19 pandemic and its impact on the consumer market?
Ecom Real Talk: 4 Ways Brands Can Benefit from Marketplace and Wholesale Business
Marketplace and wholesale business benefit from each other. Choose from four ways to overcome your budget limitations and become your own selling hero.
Ecom Real Talk: A Deep Dive on Marketplaces for Fashion
Selling on marketplaces is no longer an ‘if’ question, but has become about ‘when and how’. A deep dive into the structure of online marketplaces for fashion.
“We don’t want to sell online because we want to protect our brick & mortar stores.”
eCommerce Photography: A Picture Is Worth a 1000 Words
With the rise of eCommerce, the importance of visual media has increased. Some best practices for successful eCommerce photography.
Brand Financial Budgeting – Ideas and Best Practices for Your Next Budget
Moving from retail to e-com to omnichannel, sound financial budgeting is ever more important for brands today. In this article we share some key learnings to help your teams plan better during the upcoming budget season.
Will Instant Drone Delivery Take Off in 2019?
Delivery by drone has been getting a lot of media buzz for the past couple of years. This article explores the latest developments on drone delivery and what’s at stake from consumer and industry perspective.
From Omni channel retailing in India to Omnipresent Retail
In recent years, omni channel retailing was the buzzword in the retail world. But the real big deal in the making is ‘omnipresent’ retail. This case study on Reliance Industries in India shows how. (more…)
Inspirational Business Model for Omni Channel Retail
The need for constant innovation in retail is a call to action. I’d love to motivate retailers to execute their innovative spirit with simple acts of creativity.
One option is to develop your customers’ new favourite place, spaces where the community meets to share common passions in a relaxed atmosphere while experiencing brands and their product offerings.
