Strategy

Brand Distribution Best Practice Post Covid

Our research and industry dialogue ‘Future in Brand Distribution’ has been off to an enlightening start. Four weeks in, executive talks and our online survey have already returned much valuable inspiration on the future of the lifestyle industry.

The sentiment we encountered in the industry dialogues was generally positive and energising, even though many still find themselves in lockdowns. It seems as though the Covid-19 pandemic not only gave a boost to digital transformation but also liberated some of the brand industry’s best creative thinking.

(more…)

The Future in Brand Distribution – in Search of a 1000 Minds

“2025 retail rents will be like 2020 flight routes: back to the 1980s.”

“The future is social commerce, digital market places are an interim hype, for brand industry’s e-com latecomers.”

“In five years, an office workspace and business travel will be recruiting incentives.”

“Grandpa tells me, his company used to pay him for sourcing travel to adventurous rural locations.”

How are these snapshots for a future in brand distribution? If you think that’s outrageous, how did your 2020 forecasts from around this time last year pan out?

(more…)

Post Covid: Best Read in Brand and Retail

22,144 readers, 3 new authors, updates from China, India and Europe, and 14 greatly diverse posts. It is great to be back with our best quarter ever. Thank you to all for contributing, reading and promoting. Post Covid, the best read in brand and retail.

We are living in-between most interesting times

As we wrap up our post-lockdown publishing, we realise the industry mood is somewhat in-between. In-between first and second lockdown. In-between a return to office or of stay at home office for good. In-between going on international travel or staying put. Slowly we start to see, in-between could be the new normal for some time to come.

(more…)

Post Covid Brand Strategy – Best Practice Round-up

Post Covid Brand Strategy: Discover the latest insights and emerging best practices across the brand and retail industry, from e-commerce and digitalisation to low touch strategic sourcing and creative social distancing implementations.

This quarter saw us return to our regular publishing schedule after a Covid-19 induced break. Our contributors have since focused on sharing their insights on emerging best practices for the ‘new normal’ in a post Covid-19 brand industry.

(more…)

Post Covid Industry Best Practice in Retail & Online

The Covid-19 pandemic is devastating for those with pre-existing conditions. But it also mobilises the best in all others: unforeseen creativity, outstanding personal engagement, true loyalty and support among many more qualities.

There is no way around acknowledging that the situation is grim wherever you look and listen across the brand and retail industry, in parts even online. But if we pay close attention, we can also observe new brand industry best practice emerging.

(more…)

How Patagonia built a most Sustainable Fashion Brand

This story is about earth beauty and why engaging in sustainable fashion makes for beautiful brands. It’s not a romance story, we are talking serious brand strategy business!

We have 2020, pre COVID 19, online and multichannel have long become your daily bread and butter, and building sustainable fashion brands is the next big brand strategy priority. (more…)

How to Drive International Expansion Without Escalating Complexity

Customise or standardise? That’s perhaps the most important question a brand at the beginning of its international expansion has to answer.

Depending on who you ask, you will get very different answers. If you ask your brand and marketing management, they will vote for as much standardisation as possible. If you ask your sales force, the answer will be quite the opposite.

(more…)

Brand Sales and Distribution 2020: New Ways to International Sales Growth

International Sales Growth remains mostly dynamic in 2019. But as financial reports show, growth rates have decreased for many. Be it in the US or in Europe, especially domestic-bound retailers and brands stumble.

Global expansion in sales and distribution competence has become a lifesaving strategy feature, but allow me a personal question first:

(more…)

Good Workmanship & Best Practice Management Are Key to Growth

The speed of global brand growth has been slowing down. While fast-movers pay a high price for restructuring, successful brands continue to grow with brand best practice management.

Whether Tommy Hilfiger wins over Zalando buyers with a digital showroom, Rapha thrives thanks to their tight-knit membership community, or Lululemon enters new markets on grassroots values – brand best practice management enables brands to outgrow competitors. (more…)