Strategy

E-Commerce Platforms: Challenges & Opportunities for Brands

Large platforms like Amazon, Zalando or Asos increasingly dominate digital distribution. Should brands be worried?

In their report The state of fashion, published in late 2017, McKinsey point out that online shopping is increasingly dominated by large platforms like Amazon, Zalando or Asos. After reading this report, I’m surprised to not hear more reactions from the fashion industry – particularly from brands, as the report concludes that working with these platforms has become a ‘necessity’ for them.

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Yes, the Italian Market Is on the Rise Again!

Milan’s CityLife Project, dm’s expansion to the Italian retail market and Starbucks’ Reserve Roastery plans indicate a revival of the Italian retail market.

A few months ago, I wrote about an apparent increase in attractiveness of the Italian market for foreign brands and asked, Is the Italian Market on the Rise Again? Meanwhile, Milan has seen a couple of important retail milestones and I would like to give you an update on the Italian retail market.

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A New Paradigm for European Retail?

European markets are shifting. Find out what trends and challenges European brand retail faces and learn how to navigate shifting markets to sustain growth into the future.

With the European economy showing positive signs of growth and consumer markets improving, this year’s MAPIC is set to be an interesting one. The FSP team is looking forward to attending the conference to explore the opportunity for real estate investment with clients and colleagues.

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Marketplaces Are Now the Biggest Digital Distribution Channel for Brands

Digital distribution via marketplaces is big business. The choice of marketplaces is large. Selecting the right ones and operational execution are key.

Germany’s Bundesverband Onlinehandel (BVOH) teamed up with the agency p.digital to conduct a study about the state of the e-commerce marketplace industry. The study ‘Marketplaces Across the World’ charts 335 marketplaces in Europe alone and lists over 740 globally.

These findings alone make obvious that e-commerce marketplaces in Europe and globally have become an important channel of distribution. But there is more:

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How to get Quality into your Brand Growth Planning 2018

Key learnings of 30 years strategic planning. A plea for enhanced quality and tips how to improve your planning, today.

In January, Reuters reported that 38 % of 406 major US companies prepared for 2017 with a zero-based budget (ZBB) approach, and cites a respective 2016 Bain study. How lifestyle brands had planned for 2017 is unknown, but in the light of the US retail environment, many brands had to apply major cost cutting exercises to adjust earlier plans.

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1000 Myths, 60 Locations & 5 Formats – The Facts about the Amazon Retail Strategy

Amid many myths and rumors, this research sheds light on the facts, corporate communication, and the evidence from physical store openings. Long quality read.

Imagine you own 43% of your online market, and 50% of the online growth, but 85% of your market continues to be brick & mortar? Imagine (more…)

Brand Distribution: Why Now Is the Time for Mexico

Reaching a realistic assessment of Mexico’s brand distribution potential

As the second largest retail market in Latin America, Mexico has long been considered an attractive market for international retail brands. With Brazil in recession, Mexico has been able to further improve its position. The country is now on the radar of current and new players seeking to conquer market share. (more…)

Is your Outlet Strategy financially a Princess but Strategically Cinderella?

Factory outlets are brands’ most profitable retail distribution method; and a bricks-&-mortar market still growing. We shed light on the outlet strategy of top brands.

Today Düsseldorf witnessed a unique and crazy retail premiere. The grand dame of New York department store retail, Saks 5th Avenue landed its first store in Europe, Saks OFF 5th: an outlet.

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Partner Retail is Still the Smarter Retail and Here is Why

DTC became brands’ favourite distribution channel, but it is investment heavy. Partner retail is lighter and more profitable. VF, Pandora and Levi’s show how to grow both.

If you are like most premium and mid-market brands, partner retail is not an own distribution channel, but a strategic stepchild. If you want to determine where you are, allow me these 3 health questions:

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(Retail) Love in the Time of (Store Closure) Cholera – 8 Reasons why Retail Growth will Prevail

There are store closure programs wherever you look. But online pure players and successful brands continue to invest in retail growth. So why is this?

To start with, I’m a finance and control guy by origin, certainly not a creative that simply likes brand stores because of their looks. I love retail growth, because with the right ingredients almost any product category and brand can operate profitable stores – but you’d better know how. Retail strategies have been my most interesting assignments, because the store operations models behind the façade are as complex as they are colourful.  (more…)

International Expansion: Product Adaptation Without Jeopardising SKU Productivity

This post will answer the question “how much product adaptation is needed and healthy for a brand starting its international expansion?”

In answering the question, I am going to use examples from fashion and lifestyle companies, as I’ve spent the majority of my professional life in those industries.

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Lululemon vs Under Armour: Is it Barbie vs Ken or about Qualitative Brand Growth?

In the competitive sporting goods industry, not many brands succeed in reaching the top, but Lululemon and Under Armour have.  We outline how they created brand growth and whether they have the potential to stay on top.

Over the last couple of years some sporting goods brands have managed to gain visibility and market share and two of them – Lululemon and Under Armour – have shown an outstanding brand growth development. (more…)

The Digital Age needs Digital Leadership

If you look into the digital market, you will notice that there are no German or even European big players in the digital commerce business.

Jeff Bezos, Zuckerberg and the Google boys are leading the western hemisphere while clever and aggressive Asian entrepreneurs like Jack Ma or Robin Li are leading the Eastern world. So why is there no German Jobs? A Dutch Bezos? A French Ma? (more…)