Fashion size finding remains a challenge for retailers and consumers. Choose the right fit for you from our shortlist of size finding technologies.
Finding the right size is of course crucial when shopping for fashion. It is therefore no big surprise that failing to find the correct size or fit is the reason that consumers mention most frequently for aborting a shopping experience, both online and in brick and mortar stores.
Yesterday RFID, today the blockchain, meanwhile you still wonder whether your app really needs its own technical design now that your homepage is finally responsive?
Take a breath, sit back, and let me help you gain some perspective on the latest fashion tech trends.
An inside report by Cate Trotter on the strengths of Burberry’s retail operations.
Burberry made headlines when Marco Gobbetti replaced Christopher Bailey at the head of the company, and when Riccardo Tisci was named as Burberry’s new designer. In the context of the management change, the question whether the successors can fill the shoes left for them has been raised time and again. Cate Trotter believes they can, as the brand’s strength extends beyond fashion statement or management and lies in Burberry’s retail strategy.
Large platforms like Amazon, Zalando or Asos increasingly dominate digital distribution. Should brands be worried?
In their report The state of fashion, published in late 2017, McKinsey point out that online shopping is increasingly dominated by large platforms like Amazon, Zalando or Asos. After reading this report, I’m surprised to not hear more reactions from the fashion industry – particularly from brands, as the report concludes that working with these platforms has become a ‘necessity’ for them.
European markets are shifting. Find out what trends and challenges European brand retail faces and learn how to navigate shifting markets to sustain growth into the future.
With the European economy showing positive signs of growth and consumer markets improving, this year’s MAPIC is set to be an interesting one. The FSP team is looking forward to attending the conference to explore the opportunity for real estate investment with clients and colleagues.
When establishing a 360° retail business, omnichannel is the growth tool on everyone’s agenda. Medium-sized businesses face the need to develop or risk being overtaken by the competition.
Here are eleven feasible steps for retailers to find their path in the jungle of online business. (more…)
Digital distribution via marketplaces is big business. The choice of marketplaces is large. Selecting the right ones and operational execution are key.
Germany’s Bundesverband Onlinehandel (BVOH) teamed up with the agency p.digital to conduct a study about the state of the e-commerce marketplace industry. The study ‘Marketplaces Across the World’ charts 335 marketplaces in Europe alone and lists over 740 globally.
These findings alone make obvious that e-commerce marketplaces in Europe and globally have become an important channel of distribution. But there is more:
“Most brands are pretty bad at cross channel experience.” That was the conclusion I came to during a recent online-offline study tour in London.
Asics, Adidas, New Balance, Nike, and Puma were my main brands of interest. To assess them, I researched cross channel experience best practices of a wide range of brands and retailers, created a scorecard, and built a store assessment app. In late August, I went on a field trip to London to find out how well they performed.
A retail pro report from Amazon’s brick & mortar book store in Seattle, a consumer experience with zero cross channel services. Only an app secured the sale.
I have to admit, I have a love-hate relationship with Amazon. As a consumer, I like their ultimate convenience for need shopping, yet find their attempts at inspiring my impulse shopping utterly over the top. As a brand and retail manager, I love them for (more…)
50% new subscribers & 500+ Shares & Likes in Q2: Thanks for this strong feedback, it keeps us going to provide you more good quality reading in the coming months. (more…)
Digital distribution reshapes the role of retail stores and already today, we see brands and retailers setting themselves apart. By using augmented reality tools like Microsoft’s HoloLens to rethink space management, they improve the shopper experience through the whole journey.
Our Q1 blog visits are +99%, bounce rate -41%, subscribers doubled, likes & recommendations +100%, there couldn’t be a stronger feedback the “Brand Growth Inspiration” blog is on the right track. Thank you to all authors, our readers & supporters.
In case you missed one of the valuable posts, here’s our bespoke selection of best weekend read for you. (more…)
If you look into the digital market, you will notice that there are no German or even European big players in the digital commerce business.
Jeff Bezos, Zuckerberg and the Google boys are leading the western hemisphere while clever and aggressive Asian entrepreneurs like Jack Ma or Robin Li are leading the Eastern world. So why is there no German Jobs? A Dutch Bezos? A French Ma? (more…)
Brand distribution via digital marketplaces requires new skills and systems. This post argues that you need to be clear about your digital B2C readiness to decide how to best execute.
In my last post, I shared some facts on the importance of marketplaces. This time let me talk about HOW to do your business via digital marketplaces right.
Investing in wholesale buying processes was not a brand industry priority over the last few years. Tommy Hilfiger prioritized it though and created best practice.
The media is flooded with stories of new future stores and advanced consumer technologies. All brand investment strategies point towards direct-to-consumer, while digital wholesale transition is far from flavour of the month. Despite this, Tommy Hilfiger launched a new digital showroom in 2015 that has been piloted and is now being rolled out across the globe has all the ingredients for best practice wholesale buying processes. (more…)
Digital brand distribution has huge sales potential, but brands miss out on the growth opportunity. This article outlines how to achieve successful growth.
Internet marketplaces are the digital version of High Street shopping areas, but with increasing ‘footfall’. The Ecommerce Foundation estimates that by 2020, up to 40% of all online purchases will made via marketplaces. Can you afford to ignore 40% of the online market? (Ecommerce Foundation, 2015)