To store and offer goods is no longer the main task of stores. Innovative retailers need to reinvent themselves – and for some, that’s like curating an art gallery.
While online shopping is growing and retailers mutate into logistics experts, the question of sense or nonsense of brick and mortar stores remains pending. Some innovative retailers respond by regularly questioning their own perceptions. They have realized that, to many people, high streets have become sources of inspiration rather than just stockrooms to satisfy their needs.