Brand Growth Inspiration https://www.brand-experts.com made by brand experts Thu, 25 Apr 2019 05:00:19 +0000 http://backend.userland.com/rss092 en-GB How to Improve Your Hit Rate and Make Good Use of Bestseller Potential When brands need to reshape their portfolio and close stores, they face the challenge of improving Like-4-Like performance at the remaining points of sale. Analysing your hit rate and bestseller potential can help improve the top and bottom line of your P&L. ..... click for more inspiration

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Rapha is not a brand, it’s brand community management at its best How does a small UK cycling apparel brand become the global benchmark for brand community management? Here's why brands around the world use Rapha as a best practice case study. ..... click for more inspiration

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Scan, Shop, Go – Omnichannel Best Practice Retail Made in Germany After three years of research and testing 80 omnichannel services, fashion retailer Bonprix has opened a world-class omnichannel best practice store in Hamburg. ..... click for more inspiration

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Inspirational Business Model for Omni Channel Retail The need for constant innovation in retail is a call to action. I'd love to motivate retailers to execute their innovative spirit with simple acts of creativity. One option is to develop your customers' new favourite place, spaces where the community meets to share common passions in a relaxed atmosphere while experiencing brands and their product offerings. ..... click for more inspiration

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The Latest Brand Management Insights Need to catch up on the latest brand management insights? We have curated a few recent gems on current e-commerce trends, last mile innovation, performance management and omnichannel retail for you! ..... click for more inspiration

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Culinary Treats & Shopping The way to a customer’s heart is through their stomach! Culinary treats have the potential to increase conversion rates and average ticket size for retailers. Success isn’t guaranteed, but these factors significantly reduce the risk of failure. ..... click for more inspiration

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Will Price Wars Be the New Normal on Otto.de? Otto.de currently operates a 'closed' marketplace system, where a product is sold only by one supplier at a time. Rumours have it that this may soon change – will price wars become the new norm for your brand? ..... click for more inspiration

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Driving Customer Loyalty with Membership Programmes Growth rates in online retail are slowing down. Successful brands increase customer loyalty and per customer spend by focusing on membership programmes. ..... click for more inspiration

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Partner Retail Transparency Sharing information is crucial. Here's everything you should know about your potential partner retailer's business and how to get the information you need. ..... click for more inspiration

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Special Edition: Processes & Operations for Retail Managers While everyone talks about growing online sales, offline retail still makes up the vast majority of consumption. This special edition offers inspiration and guidance on process & operations for retail managers in this context. ..... click for more inspiration

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Retail Portfolio Management: Store Staff Performance While excellent staff and service are what distinguishes brick and mortar from online retailers, staff performance is often overlooked in store evaluations. Two new KPIs to the rescue! ..... click for more inspiration

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Global Retail Best Practice 2019 The likes of Amazon and Alibaba open tech-heavy brick & mortar stores, but best practice commercial brand retail still happens elsewhere. ..... click for more inspiration

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Does Your Store Give Digitally Savvy Customers What They Need? What are today's online consumer needs and how can physical store formats cater to them? This article discusses recent case studies including Amazon Go, Alibaba and many more. ..... click for more inspiration

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Why the Netherlands Have Become a Last Mile Innovation Lab & What We Can Learn From It Parcel costs are on the rise and customers disapprove of growing numbers of delivery vans on the streets. As a result, cities and the logistics industry are piloting alternative solutions in last mile innovation. ..... click for more inspiration

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Brick & Mortar is the new Online: E-commerce Trends 2019 Fair warning: this article on online trends is ill-suited for e-commerce managers. Out of your echo chamber, you may find that you are turning into the brick & mortar retailer you never wanted to be. Other online trends include weather sensitivity and private equity. ..... click for more inspiration

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To a Good Year in Brand and Retail Growth Social proof is the best kind of proof: 2018 brought us a 102% increase in readers and landed 81% of our posts in Google’s top 3. Can there be any better confirmation that we are on track with our posts on brand and retail growth? We thank you for your support throughout 2018 and hope ..... click for more inspiration

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Brand Growth 2018: The Year in Review We've curated our brand growth reader favourites of 2018 for you. Topics include online customer acquisition, accessible shopping, last mile delivery, Amazon Go, the uniquest selling proposition, retail development in India and Adidas' cities strategy. ..... click for more inspiration

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Retail Portfolio Management: Renegotiating Your Rental Contracts This is the second installment of a short series that dives into a few uncommon KPIs for successful retail portfolio management. Learn how traffic cost and footfall per hour can help you renegotiate rental contracts. ..... click for more inspiration

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Growth Market Cruises: Where Are the Brand Co-Operations? The cruise industry is growing constantly, and those taking a cruise are mostly affluent potential buyers of lifestyle products. Why are brands not tapping this booming market for their own growth yet? ..... click for more inspiration

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Spain & Portugal on the Brand Horizon Is it time for brand expansion to Spain and Portugal? The economic outlook for the Iberian peninsula is currently boosting the confidence of international brands retailers on the lookout for new opportunities. ..... click for more inspiration

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