Brand Growth Inspiration https://www.brand-experts.com made by brand experts Wed, 20 Jun 2018 15:36:00 +0000 http://backend.userland.com/rss092 en-GB 3 Low-investment Product Customisation Options Customisation and personalisation of products and services is one of the most important current trends in the consumer goods industry. To get started, consider these three low-investment customisation options. ..... click for more inspiration

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Adidas Best Practice Brand Distribution Strategy Aiming for the world’s most affluent consumers in highly competitive environments: Adidas’ Top City Strategy 2020 is at halfway, what is best practice and what can you learn for your distribution strategy? ..... click for more inspiration

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How to Create Memorable In-store Experiences As the future of physical stores is subject to heated debate, we draw on psychological research to help you create more memorable retail experiences. ..... click for more inspiration

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Back to the Colors at 83 – Happy Birthday Luciano Benetton! Benetton Group co-founder Luciano Benetton celebrated his 83rd birthday on Sunday, a few weeks after reinstating himself as executive chairman of his brand. A signal of hope in fashion-wise overburdened times. ..... click for more inspiration

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Size Matters! 4 High and Low Tech Solutions for Fashion Size Finding Fashion size finding remains a challenge for retailers and consumers. Choose the right fit for you from our shortlist of size finding technologies. ..... click for more inspiration

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Branding in 3D: How Edited Retail is Catering to the Attention Economy Technology and new expectations have made confident, purposeful ranging a more valuable asset than ever before. In the attention economy, edited retail rules! ..... click for more inspiration

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7 Key Success Factors for Excellence in Tourist Retail Affluent tourists are sought after shoppers and a retail market's most attractive segment. What does it take to grow your tourist retail sales? ..... click for more inspiration

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What’s Hot in Global Market Expansion Global market expansion as a strategic project is constantly evolving. What are the latest trends in terms of country mix, location, and digital disruption? ..... click for more inspiration

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India’s Fashion & Retail Sector: An Overview Private consumption driven economic growth, a population of 1.3 billion with huge linguistic and social diversity... amongst other challenges and opportunities international brands have to consider before entering India's fashion retail market! ..... click for more inspiration

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Offline Retail: Get Out of the Comfort Zone! An open letter to all offline retailers who need to attract new customers in the face of growing online competition (if you're not too tired for a pillow fight). ..... click for more inspiration

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6 Retail & Brand Management Reading Favourites Been strapped for quality reading time lately? Here's your chance to catch up! We've curated six recent reader favourites, inspiration guaranteed. ..... click for more inspiration

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Engaging Associates: Best Practice Retail Operations at Polo Ralph Lauren Your KPIs, dashboard and performance management are in place, but your retail operations are missing that final touch? This best practice story shows how new technologies can help you win at associate engagement too. ..... click for more inspiration

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Are You at Risk of Being Disrupted? RFID yesterday, today the blockchain, meanwhile you still wonder whether your app really needs its own technical design now that your homepage is finally responsive? Some perspective on the latest fashion tech trends. ..... click for more inspiration

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Burberry: Classic Design with a Future-proof Retail Strategy? Burberry invokes tradition, craftsmanship and classic design. But with its innovative retail strategy, Burberry has a few things to teach the industry too! ..... click for more inspiration

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Best Practice Brand Retail Flagship made in Berlin A unique brand story and proof that an excellent retail flagship balances branding with commercial interests. ..... click for more inspiration

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These 3 Quick Wins Increase Sell-through and Push Gross Margin Traditional retail landscapes are undergoing disruptive changes. Many brands that used to invest in own retail are currently reshaping their portfolio and closing down stores. At the same time, brands face the challenge of identifying ways to improve the Like-4-Like performance for their remaining points of sale (POS). This post introduces 3 low-cost options how to push sell-through, reduce mark-downs and improve Gross Margin. ..... click for more inspiration

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The Rise of Shopping Centre M&As A recent flurry of shopping centre mergers and acquisition (M&A) could be set to alter the state of play in the industry as an increasing number of bigger groups take hold. This post explores what these shopping centre mergers mean for the sector and what conditions gave rise to them. ..... click for more inspiration

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How A Store Became an Art Installation Store art: individual retail becomes an iconic brand worthy of conservation. How German artist Hans-Peter Feldmann's former shop is transformed into an art installation at Munich's Lenbachhaus. ..... click for more inspiration

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E-Commerce Platforms: Challenges & Opportunities for Brands Brands face difficult choices in their online distribution and taking a strategic approach to deciding the digital brand distribution channel mix is crucial. ..... click for more inspiration

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Yes, the Italian Market Is on the Rise Again! Milan's CityLife Project, dm's expansion to the Italian retail market and Starbucks' Reserve Roastery plans indicate a revival of the Italian market. ..... click for more inspiration

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