Brand Growth Inspiration https://www.brand-experts.com made by brand experts Fri, 20 Mar 2020 17:57:20 +0000 http://backend.userland.com/rss092 en-GB Society Needs your Engagment extraordinary times require extraordinary measures. We suspend our regular distribution of growth inspiration to allow everyone to focus on what is most important at this time: to care for friends, neighbours, family and society. ..... click for more inspiration

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Staff Cost Reduction Ahead The ongoing coronavirus crisis has store traffic take deep dips. As retailers look at staff cost reduction to minimise the negative effect on their bottom line, this article provides insights beyond a simple staff cost vs. sales ratio. ..... click for more inspiration

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Ship From Store: Omnichannel Best Practice? More and more brands are now shipping from store. Could ship from store be an option for you? This article explores the benefits and cost. ..... click for more inspiration

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https://www.brand-experts.com/unique-retail/ship-from-store-omnichannel-best-practice/
Let’s Talk About Culture Culture is the very embodiment of a brand’s values, ethics and purpose. This installment of our Let’s Talk About series dissects brand culture, the third pillar of the brand experience sweet spot. ..... click for more inspiration

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https://www.brand-experts.com/opinion/brand-culture/
eCommerce Photography: A Picture Is Worth a 1000 Words With the rise of eCommerce, the importance of visual media has increased. Some best practices for successful eCommerce photography. ..... click for more inspiration

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https://www.brand-experts.com/brand-best-practice/ecommerce-photography/
Used Clothing: Changing the Paradigm for Business and the Environment Leading apparel brands are tackling the challenge of recycling used clothing, helping to solve a major environmental issue while capitalising on a growing business opportunity. ..... click for more inspiration

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https://www.brand-experts.com/unique-retail/used-clothing/
Special Edition: Going Global International expansion has traditionally been slow, expensive and high risk. But to many brands and retailers, the opportunities in going global remain compelling. This special edition examines how to do it right. As research by CBRE shows,  the international expansion of brick & mortar stores has been slowing down in recent years. Increasingly volatile global ..... click for more inspiration

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https://www.brand-experts.com/best-read/international-expansion-special/
Sustainable Fashion: Why Patagonia Works Is the Most Beautiful Brand on Earth Sustainable fashion is the current hot topic in the brand strategy world. And Patagonia Works' best practice story shows how sustainable fashion makes for beautiful brands. ..... click for more inspiration

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https://www.brand-experts.com/brand-best-practice/sustainable-fashion/
Cheese Please! A Lesson in Brand Building How to turn cheese from an every-day commodity into a sought-after lifestyle brand? Join us for a brand building lesson with Cheese & More by Henri Willig. ..... click for more inspiration

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Advanced Board Reporting, or How Controlling Can Enable Supervisory Best Practice Change is becoming the only constant. What does it take for supervisory boards and CFOs to keep up with time and new requirements of advanced board reporting? ..... click for more inspiration

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https://www.brand-experts.com/brand-strategy/advanced-board-reporting/
Let’s Talk About Services Take service experience one step beyond! This installment of our Let's talk about series takes a deep dive into service, the second pillar of building a future-proof brand experience. ..... click for more inspiration

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https://www.brand-experts.com/opinion/service-experience/
Brand Management 2019: The Year in Review We’ve curated our brand management reader favourites of 2019 for you. Topics include digital marketplace distribution, multichannel retail, brick & mortar stores in a digital world, brand story telling, omnichannel best practice, as well as an installment on product from our new opinion series ‘Let’s talk about…’. As another year draws to a close, we’re ..... click for more inspiration

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https://www.brand-experts.com/best-read/brand-management-2019/
Make the World Greta Again: How Sustainable Is Your Brand & Retail Really? Please excuse the pun, I just had to make it to grab your attention. I want you, and I want your engagement. To read and perhaps share this article, but much more importantly to make sustainability a wholehearted  top priority in 2020. ..... click for more inspiration

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https://www.brand-experts.com/opinion/sustainable-fashion-business/
Omnichannel Loyalty: How to Use Geo-fencing to Drive In-store Traffic from App Users Online and offline channels are merging. Here are some real-world examples of brands driving in-store traffic by sending geo-fencing promotions to app users, requiring almost no investment. ..... click for more inspiration

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https://www.brand-experts.com/digital-trends/geo-fencing-promotion/
Time to Market: The Hidden Secrets of Fast Fashion To capitalise on often unpredictable consumer preferences, you need to set up an in-season fast-track product development process. A time to market of 40 days is the goal! ..... click for more inspiration

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https://www.brand-experts.com/brand-best-practice/time-to-market-fast-track/
How to Measure Staff Motivation: The Big Unknown Staff motivation is notoriously difficult to capture. This article shows how to combine Footfall Utilisation Index with Staffing Index  to truly measure staff motivation. ..... click for more inspiration

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https://www.brand-experts.com/kpi-benchmarks/how-to-measure-staff-motivation/
Let’s Talk About Product Clear brand delivery is the ‘sweet spot’ that enables brands to stand out and succeed in a crowded marketplace. It's built on three pillars: product, services and culture. Today, we talk about how products shape brand experience and how a brand's product experience creates meaningful connections with consumers. ..... click for more inspiration

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https://www.brand-experts.com/opinion/product-experience/
Special Edition: Digital Distribution We've come a long way from early computer networks to the networked world we operate in today. The brand and retail industry may have been a late bloomer, but the past decade or so has seen a veritable explosion of developments in digital distribution. ..... click for more inspiration

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https://www.brand-experts.com/best-read/digital-distribution-special/
Letʼs Talk About Brand Experience What is brand experience and how can it be simplified in a more complex world? Focus on product, service and culture to break through the noise. ..... click for more inspiration

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https://www.brand-experts.com/opinion/brand-experience/
BIOGENA – a unique retail concept and multichannel execution at its best How the small Austrian company shook up the distribution of an entire market ..... click for more inspiration

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