Brand Growth Inspiration https://www.brand-experts.com made by brand experts Thu, 14 Feb 2019 06:00:00 +0000 http://backend.userland.com/rss092 en-GB Retail Portfolio Management: Store Staff Performance While excellent staff and service are what distinguishes brick and mortar from online retailers, staff performance is often overlooked in store evaluations. Two new KPIs to the rescue! ..... click for more inspiration

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Global Retail Best Practice 2019 The likes of Amazon and Alibaba open tech-heavy brick & mortar stores, but best practice commercial brand retail still happens elsewhere. ..... click for more inspiration

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Does Your Store Give Digitally Savvy Customers What They Need? What are today's online consumer needs and how can physical store formats cater to them? This article discusses recent case studies including Amazon Go, Alibaba and many more. ..... click for more inspiration

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Why the Netherlands Have Become a Last Mile Innovation Lab & What We Can Learn From It Parcel costs are on the rise and customers disapprove of growing numbers of delivery vans on the streets. As a result, cities and the logistics industry are piloting alternative solutions in last mile innovation. ..... click for more inspiration

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Brick & Mortar is the new Online: E-commerce Trends 2019 Fair warning: this article on online trends is ill-suited for e-commerce managers. Out of your echo chamber, you may find that you are turning into the brick & mortar retailer you never wanted to be. Other online trends include weather sensitivity and private equity. ..... click for more inspiration

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To a Good Year in Brand and Retail Growth Social proof is the best kind of proof: 2018 brought us a 102% increase in readers and landed 81% of our posts in Google’s top 3. Can there be any better confirmation that we are on track with our posts on brand and retail growth? We thank you for your support throughout 2018 and hope ..... click for more inspiration

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Brand Growth 2018: The Year in Review We've curated our brand growth reader favourites of 2018 for you. Topics include online customer acquisition, accessible shopping, last mile delivery, Amazon Go, the uniquest selling proposition, retail development in India and Adidas' cities strategy. ..... click for more inspiration

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Retail Portfolio Management: Renegotiating Your Rental Contracts This is the second installment of a short series that dives into a few uncommon KPIs for successful retail portfolio management. Learn how traffic cost and footfall per hour can help you renegotiate rental contracts. ..... click for more inspiration

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Growth Market Cruises: Where Are the Brand Co-Operations? The cruise industry is growing constantly, and those taking a cruise are mostly affluent potential buyers of lifestyle products. Why are brands not tapping this booming market for their own growth yet? ..... click for more inspiration

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Spain & Portugal on the Brand Horizon Is it time for brand expansion to Spain and Portugal? The economic outlook for the Iberian peninsula is currently boosting the confidence of international brands retailers on the lookout for new opportunities. ..... click for more inspiration

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How to Steer Brand Growth with Supervisory Management Shareholders can toy with their investment by placing friends and family on the supervisory board or assemble a team of experts who will challenge and coach executive management towards quality growth and profits. ..... click for more inspiration

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Accessible Shopping Beyond Purple Tuesday The UK's first Purple Tuesday, a day dedicated to an accessible shopping experience, is coming up. Research shows that accessible shopping remains too rare, explore with us how accessibility matters and what you can do to improve it. ..... click for more inspiration

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How to win Customers with Last Mile Delivery Management Expectations for same-day delivery tripled in a year. Learn why retailers & brands have to prioritize work on their Last Mile Delivery. ..... click for more inspiration

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The Digital Convenience Store: Feels Like Shoplifting The digital convenience store is here, and the future of convenience stores feels a lot like shoplifting! In this post I share my experience shopping at the newest Amazon Go store in Seattle. ..... click for more inspiration

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Retail Portfolio Assessment: The Good Ones Into the Pot, the Bad Ones Into Your Crop What tools are available to help brands choose their most promising retail locations, and identify the not so promising ones? Let's mobilise some unusual KPIs! ..... click for more inspiration

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The Best Job in Brand Management – Vice Pleasident for Global Happiness Feeling a little unhappy with your current job situation? Look no further, Freitag is recruiting an Executive Vice Pleasident for Global Happiness! ..... click for more inspiration

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The Local Customisation of International Lifestyle Brands The growing consumer trend of individualisation is counteracted by the global uniformity of international players. What can international lifestyle brands do to benefit from local customisation? ..... click for more inspiration

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Retail India: Version 4.0 Explore how the Indian retail sector has evolved over the decades and discover what's in store for the now emerging version 4.0 of Indian retail: global investment, retail ecosystems and a competitive consumer landscape. ..... click for more inspiration

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Best of Brand & Retail Management Reading Is your brand and retail management reading list up to date? We have a few suggestions: brand development, bestseller management, market expansion, online shopping and omnichannel retailing. ..... click for more inspiration

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Online Customer Acquisition: Challenges and Opportunities for Brands Building a successful e-commerce business requires a strong online customer acquisition strategy, especially when the competition are big platforms like Amazon or Zalando. How can brands leverage their strengths to compete? ..... click for more inspiration

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