Brand Growth Inspiration https://www.brand-experts.com made by brand experts Fri, 23 Aug 2019 04:04:39 +0000 http://backend.userland.com/rss092 en-GB Brand Sales and Distribution 2020: New Ways to Drive International Growth Overall brand growth remains mostly dynamic in 2019. But as financial reports show, growth rates have decreased for many. Be it in the US or in Europe, especially domestic-bound retailers and brands stumble. ..... click for more inspiration

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Special Edition: Omni Channel Retailing Our omni channel retailing special edition separates buzzword from best practice strategies and shares some of the best omni channel retail across the industry with you. ..... click for more inspiration

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Drive Dynamic Brand Growth or Maintain Profitability: EBIT vs. EBITDA KPI Slam Two seasoned finance and retail brand managers provide a deep insight on pitfalls and challenges of managing successful retail and brand growth ..... click for more inspiration

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Omnichannel Best Practice at Scale How do you achieve loyalty card identification in 80% of all purchases and 2x higher spend of omnichannel versus retail only customers? Learn how Dutch grocer Albert Heijn achieves omnichannel best practice at scale. ..... click for more inspiration

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Holzmarkt: Retailing Berlin Style Ready for your trip to Berlin? If you want an authentic taste of Berlin, be sure to stop by this great retail insider tip: Berlin Holzmarkt, in the former East of the city. ..... click for more inspiration

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Good Workmanship & Best Practice Management Are Key to Growth The speed of global brand growth has been slowing down. While fast-movers pay a high price for restructuring, successful brands continue to grow with brand best practice management. ..... click for more inspiration

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Growth in Saturated Markets: Dreams in Chocolate and Ice Cream! Selling chocolate in Europe is tough because growth in saturated markets is tough. Three case studies show how chocolate manufacturers grow successfully by diversifying their assortment. ..... click for more inspiration

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How Important is Diversity for Successful Retail? Research shows that diversity and inclusion make businesses more successful. Diversity in retail matters across leadership, workforce, workplace culture, marketing as well as from a consumer perspective. ..... click for more inspiration

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Brand & Retail Management Must Reads Keep up to date with our round-up of brand and retail management must reads! Discover the latest trends in drone delivery, assortment and marketplace KPIs, omnichannel retail, and concessions! ..... click for more inspiration

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Freitag: Brand Development Made in Switzerland In 2019, shoppers love unique products and great brand stories. If on top of that you sell upcycled products and are a niche company from a small country, you have all the ingredients for a memorable brand story. Learn how Freitag excels at brand development. ..... click for more inspiration

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Optimal Retail Space: How Big Should Your Assortment Be? Finding the right assortment size to determine optimal retail space is a key question for retail performance projects. Learn about a simple method to determine assortment size for retailers with several stores in comparable locations. ..... click for more inspiration

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Will Instant Drone Delivery Take Off in 2019? Delivery by drone has been getting a lot of media buzz for the past couple of years. This article explores the latest developments on drone delivery and what’s at stake from consumer and industry perspective. ..... click for more inspiration

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How to Manage Successful Brand Post-Merger Integration Far over 100 lifestyle brands are taken over every year. While a majority of post-merger integrations fail, here’s what the successful ones have in common. ..... click for more inspiration

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From Omni channel retailing in India to Omnipresent Retail In recent years, omnichannel was the buzzword in the retail world. But the real big deal in the making is 'omnipresent' retail. This case study on Reliance Industries in India shows how. ..... click for more inspiration

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Brand Growth Strategy for CEOs & Strategic Planners How's your year going so far? Now's a good time to take stock and prepare for the upcoming planning season! This special edition offers some brand growth strategy inspiration for CEOs and strategic planners. ..... click for more inspiration

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Selling on Marketplaces: Are Your Processes Ready? KPIs in Digital Marketplace Distribution: marketplaces are the largest D2C distribution channel. Get ready for the KPIs that measure whether your brand is ready to meet today’s demanding end-consumer needs. ..... click for more inspiration

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Is Building Retail Concessions Still Only the Second Best Multibrand Distribution? Growing wholesale distribution via department stores and other multi-brand retailers has been the most valuable path to brand growth for many years. Is that changing with multi-brand retailers in crisis across Europe and the US? How do retail concessions hold up as alternative? ..... click for more inspiration

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How to Improve Your Hit Rate and Make Good Use of Bestseller Potential When brands need to reshape their portfolio and close stores, they face the challenge of improving Like-4-Like performance at the remaining points of sale. Analysing your hit rate and bestseller potential can help improve the top and bottom line of your P&L. ..... click for more inspiration

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Rapha is not a brand, it’s brand community management at its best How does a small UK cycling apparel brand become the global benchmark for brand community management? Here's why brands around the world use Rapha as a best practice case study. ..... click for more inspiration

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Scan, Shop, Go – Omnichannel Best Practice Retail Made in Germany After three years of research and testing 80 omnichannel services, fashion retailer Bonprix has opened a world-class omnichannel best practice store in Hamburg. ..... click for more inspiration

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