Update Your Brand Management Reading List

As the summer holiday season kicks in, we’re here to help you get your brand management reading list for all those long flights up to date.

Choose from our curated reader favourites from this past quarter for topics as diverse as the latest trends in edited retail, high and low tech fashion size finders, an update on fashion retail in India, creating memorable store experinces or Adidas’ Global Cities strategy. We’re sure there’s something for everyone.

brand management reading list

Branding in 3D: How Edited Retail is Catering to the Attention Economy

Learn how to take an editorial approach to stay at the forefront of your consumers’ minds. By Gavin Brown

brand management reading list

Size Matters! 4 High and Low Tech Solutions for Fashion Size Finding

The right size makes for happy shoppers and avoids costly returns. By Heike Blank

brand management reading list

India’s Fashion & Retail Sector: An Overview

Thinking of expanding to India? Find out the latest about the Indian fashion retail landscape.  By Arvind Singhal

brand management reading list

How to Create Momorable In-store Experiences

The future of brick & mortar may depend on creating memorable moments. By Christoph Berendes

brand management reading list

Adidas Best Practice Brand Distribution Strategy

Find out how focusing all strategic energy on global cities is going for Adidas so far. By Guido Schild


Enjoy some of these favourits, and subscribe to the Brand Growth Inspiration blog to never miss out on adding our weekly dose of inspiration to your brand management reading list.
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