Need to catch up on the latest in brand management insights? We have curated a few recent gems on current e-commerce trends, last mile innovation, performance management and omnichannel retail for you!
Over the past few months, our contributors have explored a wide range of current trends across the brand and retail industry. These handpicked pieces revisit some of their most thought-provoking brand management insights. How can omnichannel retail be measured adequately? What do digital native consumers expect from brand stores? How can staff performance be accounted for in portfolio management? Why are e-commerce giants increasingly focusing on brick & mortar formats?
Growth realities are currently shifting; learn how that leads online pure players to turn to brick & mortar
By Guido Schild
The Netherlands have become a last mile innovation lab. Find out how and what we can learn!
By Maximilian Gellert
Excellent service distinguishes brick & mortar from online retailers. Learn how to measure the human factor.
By Heike Blank
Revisit the main online consumer needs and learn how brick & mortar formats can cater to them.
By Christoph Berendes
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