Guest Authors

The Brand Growth Inspiration blog is an open dialogue platform for the lifestyle brand industry. With the launch of this blog, our four curators contribute to the blog with new and inspirational stories on brand growth and performance. Furthermore we also regularly feature contributions from interesting guest authors.

Our current list of guest authors includes:



Christoph Berendes came through the ranks as a consultant and brand manager in the bricks-&-mortar world. His passion and belief in the changes to come turned him into a digital manager. You’ll find his previous post here. He currently assists in the growth of the digital distribution agency onQuality. You can reach Christoph best by email or learn more about him via LinkedIn

andreas-klotz-nur-gesicht_sketch-003ANDREAS KLOTZ

Andreas Klotz is an experienced CFO with a proven track record in change management as well as performance improvement. He has significant experience in working with large, internationally well-known brands – public, privately owned and PE backed.  You’ll find his previous posts here Andreas is currently in management transition and we are happy to have him contribute. If you would like to contact him you can reach him by email or learn more about him via LinkedIn.


Christoph Mause calls himself a digital immigrant, even though he started his own digital business back in the 1980s, pre-internet. He successfully established one of the leading European digital agencies, which he sold to IBM in 2016. He’s one of the digital weirdos and is currently focussed on the effects of digitalisation on our society. If you would like to contact him you can reach him by email. You’ll find Christoph’s previous posts here.


Urban is a passionate retail real estate professional with extensive experience as an executive manager. Urban has acquired deep know-how on both sides of retail leasing. He has lead and structured large scale real estate organisations, as well as successfully advised international retail tenants on reshaping their store portfolios. Additionally, he specialises on retail project development and retail real estate transactions. You can best reach Urban via email. You can find his previous post here.


The future of trade: women with ❤ seduce. Silke is a specialist in the areas of ‘women’ as a target group, innovative retail concepts, emotional store-selling and time-management (all sales channels). She is the head of a future-oriented retail task force for category management, which is developing marketplaces of the future for the target woman. Silke has 25 years of professional experience in the fashion industry, experience in the development of brands and companies, as well as restructuring. You can contact Silke by email or learn more about her via LinkedIn. You can find her most recent post here.


Isabella is a retail and brand product management professional in the fashion industry, with a passion for underwear, accessory and lifestyle businesses. After more than 20 years in leading positions in brand and retail companies, she now consults and coaches companies on how to truly fulfill their female customers’ expectations and genuine longings. You can learn more about Isabella via LinkedIn or contact her by email. You can find her most recent post here.


Ken Gunn is Managing Director at FSP and can look back on 30+ years of work experience in retail property. He uses his deep understanding of consumer shopping habits, retail centers and leading edge analysis to support FSP projects and assist clients to realise the true potential of their shopping center and retail park investments. He is a widely-respected authority on Designer Outlet Centres and in the last decade has worked on over 100 outlet projects in 30 countries. You can get in touch with Ken by email or learn more about him via LinkedIn.


Mauritz is a recent graduate of Grenoble Ecole de Management in France with a passion for all things digital. During his studies, he specialized in analytics in digital markets. He has worked at an e-commerce start-up in Kuala Lumpur and a multi-brand US corporation in Switzerland. Learn more about Mauritz on his LinkedIn profile or contact him directly via email.


Cate is Founder and Head of Trends at Insider Trends, a leading London-based retail futures agency helping global brands create world-leading and profitable retail spaces. As Head of Trends, Cate has helped brands such as Chanel, Galeries Lafayette, Marks & Spencer, Metro Group, Samsung, House of Fraser, Lego and EE innovate and create world-leading retail ecosystems. Chief Executives, Managing Directors, General Managers and Presidents of global companies often attend her talks. Cate’s experience of setting up two successful businesses in her twenties has led to her being named a Future 100 and Startup 100 entrepreneur. You can contact Cate best via email or learn more about her on LinkedIn.

Jürgen Müller author portraitJÜRGEN MÜLLER

Jürgen is the founder and CEO of Suits. Executive Search, a recruitment consultancy for top management and executive positions in lifestyle industries such as fashion, sports, shoes, jewellery, cosmetics or living. Before turning to consultancy, Jürgen was the editor in chief of TextilWirtschaft, the leading German-language trade publication of the fashion industry. His vast expertise spans creative positions in design and product management, procurement and supply chain management, as well as marketing communication and distribution in retail, wholesale and e-commerce. Follow his ongoing journalistic output on his popular blog Profashionals or get in touch with him via email.

If you are interested in contributing your own post to this blog, please feel free to send us your contact details. We’re looking forward to discussing your ideas.

The Brand Growth Inspiration Team