Guest Authors

The Brand Growth Inspiration blog is a platform for dialogue about the lifestyle brand industry. With the launch of this blog, its four curators contribute to their own inspirational stories on brand growth and performance. In addition, we regularly feature guest contributions from industry experts.

Our current roster of guest authors includes:


Christoph Berendes Author portraitChristoph Berendes came through the ranks as a consultant and brand manager in the brick & mortar world. His passion and belief in the changes to come turned him into a digital manager. He currently assists in the growth of the digital distribution agency onQuality.
Read Christoph’s posts here, email him, or connect with him on LinkedIn.


Andreas Klotz author portraitAndreas Klotz is an experienced CFO with a proven track record in change management as well as performance improvement. He has significant experience in working with large, internationally well-known brands – public, privately owned and PE backed.
Read Andreas’ posts here, get in touch with him via email, or connect with him on LinkedIn.


Christoph Mause author portraitChristoph Mause likes to call himself a digital immigrant, even though he started his own digital business in the 1980s, pre-internet. He successfully established one of the leading European digital agencies, which he sold to IBM in 2016. He’s one of the digital weirdos and is currently focussed on the effects of digitalisation on our society. Read Christoph’s posts here or reach out to him via email.


Urban Plattes author portraitUrban is a passionate retail real estate professional with broad executive management experience in a range of retail real estate organisations. Urban’s specialty is project development and equity structuring. He is curious about the on and offline competition and the outcomes of this in the future. His focus is on all aspects of the leasing portfolio management of brick & mortar retail. Read Urban’s posts here or get in touch via e-mail.


Silke Linsenmaier author portraitSilke is an expert on women as a target group, innovative retail concepts, emotional store-selling and time-management across all sales channels. She is the head of a future-oriented retail task force developing marketplaces for women. Silke has 25 years of professional experience in the fashion industry, experience in the development of brands, and in restructuring. Read Silke’s posts here, e-mail her, or connect on LinkedIn.


Isabella Ladines author portraitIsabella is a retail and brand product management professional in the fashion industry, with a passion for underwear, accessory and lifestyle businesses. After 20+ years in leading positions in brand and retail companies, she now consults and coaches companies on how to truly fulfill their female customers’ expectations. Read her posts here, e-mail her, or connect on LinkedIn.


Ken Gunn author portraitKen Gunn is Managing Director at FSP and looks back on 30+ years of work experience in retail property. He uses his deep understanding of consumer shopping habits, retail centers and leading edge analysis to assist clients in realising the true potential of their shopping center and retail park investments. He is an authority on Designer Outlet Centres and has worked on 100+ outlet projects in 30 countries. Get in touch with Ken by e-mail or connect on LinkedIn.


Mauritz Schild author portraitMauritz is a recent graduate of Grenoble Ecole de Management in France with a passion for all things digital. During his studies, he specialized in analytics in digital markets. He has worked at an e-commerce start-up in Kuala Lumpur and a multi-brand US corporation in Switzerland. Read Mauritz’ posts here, connect with him on LinkedIn.


Cate Trotter author portraitCate is Founder and Head of Trends at Insider Trends, a leading London-based retail futures agency helping global brands create world-leading and profitable retail spaces. She has helped brands such as Chanel, Galeries Lafayette, Marks & Spencer, Samsung, House of Fraser, Lego or EE create world-leading retail ecosystems. Read her posts here, e-mail her, or connect on LinkedIn.


Jürgen Müller author portraitJürgen is the founder and CEO of Suits. Executive Search, a recruitment consultancy for top management and executive positions in lifestyle industries. His expertise spans design and product management, procurement, supply chain management, marketing communication and distribution in retail, wholesale and e-commerce. Read his posts here, follow his blog Profashionals, or reach out via e-mail.


Thomas specializes in e-commerce. After a tenure at Amazon Fashion he launched his own company, love the brands, to help brands build stronger independent e-commerce businesses while keeping the connection with their customers alive and strong. Read his posts here or get in touch with Thomas via e-mail.


Arvind Singhal Author portrait Arvind is Chairman and Managing Director of Technopak, one of India’s leading management consulting firms advising across a wide range of sectors, including retail, fashion, textiles and apparel or education. He has previously written columns for the Business Standard and the Economic Times. Read his posts here, or get in touch with him via e-mail.


Gavin Brown author imageGavin grew up far from anywhere, longing to own the stuff featured at the back of magazines like MAD, SHOOT! and NME. Today, he channels his lost childhood and 20+ years in brand and licensing management into helping European companies appeal to consumers’ urge to own. Find out more about brand innovation via his monthly newsletter or by getting in touch via e-mail.


Alexander Gedat guest author portrait

Alexander has successfully grown brands for over two decades, until recently as the CEO of Marc O‘Polo. He currently builds on his extensive expertise in business strategy, sustainable growth and leadership to coach fashion brands in their brand development. Read his posts here or get in touch with Thomas via e-mail.


Max Gellert author image

Maximilian Gellert is excited about transforming a wide range of digital options into pragmatic every-day solutions for retailers. Combining consulting experience with industry functions in premium apparel and online grocery, he is currently working on a digital market study in addition to starting his own business. Get in touch with Max via email or connect with him on LinkedIn.

Can you imagine contributing your own writing to this blog? Please feel free to get in touch with the editorial team via e-mail, we look forward to discussing your ideas.

Your Brand Growth Inspiration Team