Brand Experts https://www.brand-experts.com/ powered by brand pilots Sun, 15 Jan 2023 11:13:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.1 https://www.brand-experts.com/wp-content/uploads/cropped-Favicon-32x32.png Brand Experts https://www.brand-experts.com/ 32 32 The End of the Endless Aisle https://www.brand-experts.com/brand-retail/assortment-planning-physical-stores/ https://www.brand-experts.com/brand-retail/assortment-planning-physical-stores/#respond Thu, 29 Sep 2022 05:00:28 +0000 https://www.brand-experts.com/?p=22169 An introduction to assortment planning for physical stores: How to approach it and what factors to consider. Physical Stores: A Tricky Place to Sell Goods I say this only half-jokingly, as anyone who has planned, allocated, merchandised, and replenished physical stores will know – especially after a decade of decreasing footfall. Have you been building ..... click for more inspiration

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Sell-Through Effects of Instore Product Placement https://www.brand-experts.com/brand-analytics/sell-through-effects-instore-product-placement/ https://www.brand-experts.com/brand-analytics/sell-through-effects-instore-product-placement/#respond Thu, 11 Aug 2022 05:00:32 +0000 https://www.brand-experts.com/?p=22111 Knowing how instore product placement (the exact position of an item in the store and its presentation) affects sell-through helps retailers cope with the increasing relevance of online shopping post-Covid. This has led to significant investments in retail technology and smart retailing. In tools that help with the automation of merchandise planning and allocation and ..... click for more inspiration

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Store Check: New Amazon Style Store https://www.brand-experts.com/multi-brand/amazon-style-store-check/ https://www.brand-experts.com/multi-brand/amazon-style-store-check/#respond Thu, 23 Jun 2022 05:00:26 +0000 https://www.brand-experts.com/?p=22060 Our Amazon Style store check provides a holistic perspective on the store format, explains the innovative shopping process, and discusses the impact on store operations and profitability. ..... click for more inspiration

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Instant Grocery Deliveries: A Business Model to Stay? https://www.brand-experts.com/last-mile/instant-grocery-delivery/ https://www.brand-experts.com/last-mile/instant-grocery-delivery/#respond Thu, 09 Jun 2022 05:00:09 +0000 https://www.brand-experts.com/?p=22037 The last three years have seen unprecedented growth of instant grocery companies that promise delivery to consumers within 15 minutes. We explore why consumers are so attracted to these deliveries and why the trend has come to a halt. ..... click for more inspiration

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Store Operations Excellence: Why All That Glitters Is Not Gold https://www.brand-experts.com/brand-retail/store-operations-excellence/ https://www.brand-experts.com/brand-retail/store-operations-excellence/#respond Thu, 19 May 2022 13:00:39 +0000 https://www.brand-experts.com/?p=21936 Online stores continue to gain market shares, making it crucial for brick and mortar stores to defend their piece of the cake. An exceptional customer experience and store operations excellence are two promising strategies to keep customers coming despite more convenient channels. ..... click for more inspiration

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The Art of Creating Successful Store Concepts: Manage the Complexity Trap https://www.brand-experts.com/brand-retail/retail-store-design/ https://www.brand-experts.com/brand-retail/retail-store-design/#respond Mon, 02 May 2022 05:00:40 +0000 https://www.brand-experts.com/?p=21439 The likes of Amazon and Alibaba open tech-heavy brick & mortar stores, but best-practice commercial brand retail still happens elsewhere. ..... click for more inspiration

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Last Mile Innovation in the Netherlands in 2022: How the Country of Bicycles Transforms Last Mile Delivery https://www.brand-experts.com/last-mile/last-mile-delivery/ https://www.brand-experts.com/last-mile/last-mile-delivery/#respond Thu, 31 Mar 2022 05:00:45 +0000 https://www.brand-experts.com/?p=21854 The Netherlands have seen unprecedented growth in last mile delivery over the past years. Leading the way in sustainable transport as well as e-commerce, they provide impulses for other European countries. ..... click for more inspiration

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How to Execute a Direct-to-Consumer Business Model https://www.brand-experts.com/direct-to-consumer/direct-to-consumer-d2c/ https://www.brand-experts.com/direct-to-consumer/direct-to-consumer-d2c/#respond Thu, 24 Mar 2022 06:00:47 +0000 https://www.brand-experts.com/?p=21717 Successful direct-to-consumer (D2C) business requires a consumer focus enabled by the latest technology. Brands like Nike, Adidas, Rimowa, or Snocks show us how it's done. ..... click for more inspiration

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Hit Rate and Bestseller Assessment: How to Empower Your Retail Assortment Planning and Allocation https://www.brand-experts.com/brand-analytics/hit-rate-bestsellers/ https://www.brand-experts.com/brand-analytics/hit-rate-bestsellers/#respond Thu, 17 Mar 2022 06:00:16 +0000 https://www.brand-experts.com/?p=21784 Improving the hit rate and bestseller management are essential elements of retail assortment planning and allocation. Learn how to fully understand your bestsellers and how they affect your hit rate to make optimal use of your resources. ..... click for more inspiration

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Partner Retail is Still the Smarter Retail and Here’s Why https://www.brand-experts.com/partner-retail/partner-retail/ https://www.brand-experts.com/partner-retail/partner-retail/#respond Thu, 03 Mar 2022 07:00:00 +0000 http://brand-experts.com/?p=12735 DTC became brands' favourite distribution channel, but Partner Retail is lighter and more profitable. VF, LEGO and Levi’s show how to grow both channels. ..... click for more inspiration

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Can Peloton Reverse a Long History of Failed Fitness Fads? https://www.brand-experts.com/brand-strategy/peloton-brand-story/ https://www.brand-experts.com/brand-strategy/peloton-brand-story/#respond Thu, 24 Feb 2022 06:00:36 +0000 https://www.brand-experts.com/?p=21657 Does Peloton's brand strategy have the right ingredients for long-term success or is the brand doomed to join the fitness industry's long list of short-lived fads? ..... click for more inspiration

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Post Pandemic is pre next Crisis – Revise your Brand Growth Strategy and Planning in 2022 https://www.brand-experts.com/brand-strategy/growth-strategy/ https://www.brand-experts.com/brand-strategy/growth-strategy/#respond Thu, 17 Feb 2022 16:00:26 +0000 https://www.brand-experts.com/?p=21565 Brand markets have changed fundamentally post covid, post Ukraine war. This growth stategy update is an inspirational reminder to review brand distribution strategies weeks ahead of your planning and budgeting. ..... click for more inspiration

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Buzzword Check: Metaverse, NFTs, Digital Fashion and Web3 https://www.brand-experts.com/e-commerce/web3-nfts-fashion/ https://www.brand-experts.com/e-commerce/web3-nfts-fashion/#respond Thu, 10 Feb 2022 06:00:30 +0000 https://www.brand-experts.com/?p=21530 Do you believe the hype around web 3.0 or are you a little sceptical? In a nutshell, Stefan Wenzel sees no reason to bury our head in the sand but advises we don't fly too close to the sun either. ..... click for more inspiration

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Brand Retail Best Practices – Six Areas to Work on this Year https://www.brand-experts.com/best-practice/retail-best-practices/ https://www.brand-experts.com/best-practice/retail-best-practices/#respond Tue, 11 Jan 2022 18:00:00 +0000 https://www.brand-experts.com/?p=14695 Pick the brand retail best practices from 24* cities and 6 topic areas that will work for you. To a good start and comp growth in your new business year! ..... click for more inspiration

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Brand & Retail Management: Our Hot Topics of 2021 https://www.brand-experts.com/best-practice/brand-retail-management-2021/ https://www.brand-experts.com/best-practice/brand-retail-management-2021/#respond Thu, 23 Dec 2021 06:00:02 +0000 https://www.brand-experts.com/?p=21373 We've curated our 2021 favourites in brand and retail management for you. Topics include flagship retail, D2C, online expansion, 3D design as well as exciting new distribution models. ..... click for more inspiration

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8 Tips How to Overcome Supply Chain Challenges in Fashion https://www.brand-experts.com/brand-strategy/supply-chain-challenges/ https://www.brand-experts.com/brand-strategy/supply-chain-challenges/#respond Thu, 16 Dec 2021 06:00:33 +0000 https://www.brand-experts.com/?p=21350 49% of fashion executives signal that supply chain disruptions will be the top issue for 2022. This article explores why and provides tips how to mitigate these challenges. ..... click for more inspiration

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Are Online Marketplaces Catching the Department Store Disease? https://www.brand-experts.com/e-commerce/online-marketplace/ https://www.brand-experts.com/e-commerce/online-marketplace/#respond Thu, 09 Dec 2021 07:59:29 +0000 https://www.brand-experts.com/?p=21308 Online managers you have to be very strong now: You didn't invent the marketplace. The department store industry did. And, you are at getting the same low margin virus as they did ... ..... click for more inspiration

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How to Sell on Online Marketplaces https://www.brand-experts.com/e-commerce/online-marketplaces/ https://www.brand-experts.com/e-commerce/online-marketplaces/#comments Thu, 02 Dec 2021 06:00:47 +0000 https://www.brand-experts.com/?p=21282 Do you struggle finding growth avenues for your brand? Here’s the most important how-tos to help your brand succeed on marketplaces! The budgets are being finalised as we speak. For those in sales, this means the bar for your 2022 revenue targets is being set now. In times like these, hitting sales targets has become ..... click for more inspiration

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The Global Supply Chain Crisis (and How Elon Musk Would Solve It) https://www.brand-experts.com/brand-strategy/global-supply-chain-crisis/ https://www.brand-experts.com/brand-strategy/global-supply-chain-crisis/#respond Thu, 25 Nov 2021 06:00:58 +0000 https://www.brand-experts.com/?p=21261 The global fashion supply chain is going through the worst crisis in decades. Deliveries experience delays every day, and costs are rising exponentially. ..... click for more inspiration

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Special Edition: New Business Models https://www.brand-experts.com/editorial-picks/new-way-of-business/ https://www.brand-experts.com/editorial-picks/new-way-of-business/#respond Thu, 18 Nov 2021 06:00:22 +0000 https://www.brand-experts.com/?p=21228 Business models have traditionally developed at a slow and incremental pace. And then a global pandemic catapulted everyone into a new reality. This special edition explores how new (and old) business models hold up. ..... click for more inspiration

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