2017 has brought Brand Growth Inspiration +257% subscribers, +83% monthly blog visits from 120 countries across the globe and an encouraging flow of likes and shares!
As the year draws to a close, we’re pleased to share our top 10 of 2017 brand management reading with you. Did you miss a couple of articles throughout the year? No problem, take your pick and cozy up with some of the best to recharge over the holidays. Read them all? No problem either, treat yourself to an inspirational re-read of your favorite!
International Expansion – How to Find the Best Distribution Model?
Navigate the distribution maze with us and learn how to decide which channel mix will work for your brand.
By Heike Blank
Lululemon vs Under Armour: Is it Barbie vs Ken or about Qualitative Brand Growth?
Two successful sporting brands, yoga vs football, balanced vs aggressive brand growth, which will be the long-term winner? By Andreas Klotz
Top Sporting Brands Not Fit for Omni Channel Services
We compare the omni channel performance of Asics, Adidas, New Balance, Nike, and Puma at their London stores against best practice. By Mauritz Schild
Brand Distribution India – Is the Country Finally Catching Up?
Thinking about expansion? Read our assessment of India’s potential for international brands.
By Isabell Guidastri
(Retail) Love in the Time of (Store Closure) Cholera – 8 Reasons why Retail Growth will Prevail
Why do successful brands continue to invest in retail growth while surrounded by store closure programs? By Guido Schild
How to Boost Outlet Expansion with Consumer Experience
Read how consumer experience drives outlet expansion and how to change customer behavior. By Ken Gunn
Marketplaces Are Now the Biggest Digital Distribution Channel for Brands
Digital marketplaces are huge; learn how to commit to the right ones for you in your digital distribution strategy. By Christoph Berendes
Retail Performance: I Like Like for Like – I don’t Like Like for Like
The title says it all; two experts hash out the pros and cons of like for like reporting. By Andreas Klotz and Guido Schild
Suitsupply – Achieving Brand Growth Through Courage, Innovation and Passion
Classic European tailoring culture meets modern lifestyle; our author is a big fan!
By Alexander von Keyserlingk
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How to Run a Smart Store
Learn what makes a truly smarter store; is it the digital gadgets that impress consumers in-store, or the less glamorous bits in the background?
By Cate Trotter
We extend our warmest thanks to all our readers and particularly to our subscribers, curators, and guest contributors for making Brand Growth Inspiration happen every week. Expect us back on January 11 with a fresh dose of brand management reading and lots of energy to make 2018 a great year!
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