The Latest Brand Management Insights

Need to catch up on the latest in brand management insights? We have curated a few recent gems on current e-commerce trends, last mile innovation, performance management and omnichannel retail for you!

Over the past few months, our contributors have explored a wide range of current trends across the brand and retail industry. These handpicked pieces revisit some of their most thought-provoking brand management insights. How can omnichannel retail be measured adequately? What do digital native consumers expect from brand stores? How can staff performance be accounted for in portfolio management? Why are e-commerce giants increasingly focusing on brick & mortar formats?

brand management insights

Brick & Mortar is the new Online: E-commerce Trends 2019

Growth realities are currently shifting; learn how that leads online pure players to turn to brick & mortar
By Guido Schild

brand management insights

Last Mile Innovation: What We Can Learn from the Netherlands

The Netherlands have become a last mile innovation lab. Find out how and what we can learn!
By Maximilian Gellert

brand management insights

Retail Portfolio Management: Store Staff Performance

Excellent service distinguishes brick & mortar from online retailers. Learn how to measure the human factor.
By Heike Blank

brand management insights

Does Your Store Give Digitally Savvy Customers What They Need?

Revisit the main online consumer needs and learn how brick & mortar  formats can cater to them.
By Christoph Berendes

We hope you will find some fresh brand management insights among our quarterly favourites. One sure fire way to never miss out on our upcoming articles about brand strategy, brand analysis, best practice case studies or digitalisation is subscribing to the Brand Growth Inspiration blog. We’re more than happy to deliver our weekly dose of inspiration straight to your inbox every week. [do_widget id=email-subscribers-5]

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