Brand Management 2019: The Year in Review

We’ve curated our brand management reader favourites of 2019 for you. Topics include digital marketplace distribution, multichannel retail, brick & mortar stores in a digital world, brand story telling as well as omnichannel best practice.

As another year draws to a close, we’re happy to share our most popular brand management contributions of 2019 with you. In case you’ve missed a few during this busy year, here’s your chance to catch up over the holiday season.

brand management 2019 Biogena

BIOGENA – A Unique Retail Concept and Multichannel Execution at its Best

How Austrian brand BIOGENA shook up the distribution of an entire market. By Heike Blank


Selling on Marketplaces: Are Your Processes Ready?

How to choose the best KPIs to measure how prepared your brand is for digital marketplace distribution. By Christoph Berendes

brand management 2019 product

Let’s Talk About Product

We have a new series going: Let’s Talk About…
This installment discusses how clear brand delivery makes brands stand out in a crowded marketplace. By Ales Kernjak

omnichannel brand management 2019

Omnichannel Best Practice at Scale

How to achieve loyalty card identification in 80% of all purchases and 2x higher spend of omnichannel versus retail only customers. By Maximilian Gellert

Freitag brand management

Freitag: Brand Development Made in Switzerland

How to create a unique and memorable brand story? This case study shows how Swiss brand Freitag did it with upcycled bags. By Guido Schild

brick and mortar brand management 2019

Brick & Mortar Stores in the Digital Age

How brick and mortar stores can thrive despite the ongoing US retail shakeout. By John Ensminger


We hope you enjoy revisiting our brand management 2019 picks. If you’re up for more, feel free to browse our full growing archive here. And to never miss your weekly dose of inspiration again, please subscribe below.

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