6 Great Posts for Your Weekend Brand Growth Reading

50% new subscribers & 500+ Shares & Likes in Q2: Thanks for this strong feedback, it keeps us going to provide you more good quality reading in the coming months.

In case you were too busy to see it all in Q2, here is our best brand growth reading selection. Just pick two of them to enhance this weekend’s quality time.

The beauty of Adidas’ store formats (Graphic: Brand Pilots)(Retail) Love in the Time of (Store Closure) Cholera – 8 Reasons why Retail Growth will Prevail

There are store closure programs wherever you look and the Internet is the bad guy. But online pure players and successful brands continue to invest in retail growth. So why is this? by Guido Schild

Clothes line (photo: Zeitgeist Handeln) - The Necessary Fashion Retail RevolutionHave we Forgotten the Customer – Then necessary retail revolution

Fashion retail is an industry in trouble. Mass consumption is declining, female customers are not finding expectations met. We need a revolution. by Isabella Ladines and Silke Linsenmaier


Elle Germany, UK, Italy Photo: Heike BlankInternational Expansion: Product Adaptation Without Jeopardising SKU Productivity

Are you planing your international expansion and asking yourself “how much product adaptation is needed and healthy for a brand?” Find out more about it in this post by Heike Blank


Fashion is diverse and loud (Photo: Wikimedia Commons)

Wake up Monobrand Stores – Customers Love it bright and in Stereo

Is the era of mono brand stores over? Why an increasing number of brands cooperate to create mixed concepts and overcome self-conquering vanity. by Alexander von Keyserlingk



Redefining Retail Space Management Through Augmented Reality

Digital distribution reshapes the role of retail stores and already today, we see brands and retailers setting themselves apart. By Christoph Berendes


Research For Brand Store Growth? Retail Expansion Software May Help!

Looking for retail expansion that really works? A smart software may be one tool out of many to find the perfect store location for your brand. By Isabell Guidastri


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