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Open Source

In ‘Open Source’ we have brand managers from around the world sharing a brand business topic that draws on their background in the brand lifestyle industry. Rich in experience and deep in knowledge, exactly that makes open source so valuable to study.

Whether they were entrepreneurs or start-up managers, CEOs or e.commerce managers, all had a valuable piece of expertise to share. As unique and as the brand industry is, covering the aspects of today’s brand management in brand culture, retail operations, social commerce or leadership. 250+ pieces quality read collected and curated for you so far, and still growing monthly.  For a regular update, don’t forget to subscribe!

Evolution of Store Design

Retail as we know it is dead. That much is certain. But for brands that place the human at the centre of their world, there is much hope for the store of the future.

As we emerge from the Covid-19 pandemic, innovation, technology and brand experience are leading an exciting rebirth in the delivery of offline retail, resulting in more opportunities with community-led and experience-based retail. Here we explore some of the ways store design helps brands to reshape their portfolio

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Let’s Talk About Services

Take service experience one step beyond! This installment of our Let’s Talk About series takes a deep dive into service, the second pillar of building a future-proof brand experience.

We all know what service means, right? We all buy things, and we’re all familiar with the customer experience of being handed our purchase in a carrier bag to take home. That’s an example of a basic consumer expectation. (more…)