Brand Analytics

Brand Analytics are used to assess a brand’s health. Taking a holistic approach, brand analytics include the assessment of tools, processes and KPIs in the core functional areas and distribution channels of a business.  Brand analytics come in many different shapes and forms. That can be a simple performance analysis of current sales vs last week, or developing a more sophisticated balanced scorecard. Under the category brand analytics, we share from our experience in these and other ways of analysing brands.

What Locations Make Your Retail Format Successful?

Despite constant change and disruption in today’s market, retail location is still an a key success factor. Do you know what type of locations are best for your format? ….. click for more inspiration

Optimal Retail Space: How Big Should Your Assortment Be?

Finding the right assortment size to determine optimal retail space is a key question for retail performance projects. Learn about a simple method to determine assortment size for retailers with several stores in comparable locations. ….. click for more inspiration

How to Improve Your Hit Rate and Make Good Use of Bestseller Potential

When brands need to reshape their portfolio and close stores, they face the challenge of improving Like-4-Like performance at the remaining points of sale. Analysing your hit rate and bestseller potential can help improve the top and bottom line of your P&L. ….. click for more inspiration

Retail Portfolio Management: Store Staff Performance

While excellent staff and service are what distinguishes brick and mortar from online retailers, staff performance is often overlooked in store evaluations. Two new KPIs to the rescue! ….. click for more inspiration

Retail Portfolio Management: Renegotiating Your Rental Contracts

This is the second installment of a short series that dives into a few uncommon KPIs for successful retail portfolio management. Learn how traffic cost and footfall per hour can help you renegotiate rental contracts. ….. click for more inspiration

Retail Portfolio Assessment: The Good Ones Into the Pot, the Bad Ones Into Your Crop

What tools are available to help brands choose their most promising retail locations, and identify the not so promising ones? Let’s mobilise some unusual KPIs! ….. click for more inspiration

How to Measure Omnichannel Management Success

Brand growth management already has many KPIs . What omnichannel retailing KPIs do you use to measure the payback of your investment? ….. click for more inspiration

How to Benefit from Bestseller Management Immediately

Bestseller Management is one of the most important processes to improve sell-through and mark-down in the consumer goods industry. What KPI helps identify bestsellers and make smart decisions about them? ….. click for more inspiration

These 3 Quick Wins Increase Sell-through and Push Gross Margin

Traditional retail landscapes are undergoing disruptive changes. Many brands that used to invest in own retail are currently reshaping their portfolio and closing down stores. At the same time, brands face the challenge of identifying ways to improve the Like-4-Like performance for their remaining points of sale (POS). This post introduces 3 low-cost options how to push sell-through, reduce mark-downs and improve Gross Margin. ….. click for more inspiration

Retail Performance: I Like Like for Like – I don’t Like Like for Like

Is there any evidence for a correlation between like for like retail performance reporting and growth success in the day and age of the internet? Our expert authors debate the pros and cons. ….. click for more inspiration

Disarmament of Brand Performance Metrics – a Small Task Creating Big Impact

L4L, Share DTC, Basket Size … there are far too many brand performance metrics and reports. This post promotes managing growth with less KPIs. ….. click for more inspiration

24 Thoughts on How to Benchmark Retail Windows

Retail windows are expensive advertising spaces, and often miss their commercial potential. We share 24 thoughts how to benchmark retail windows. ….. click for more inspiration

Units Per Ticket Below 1: Get Effective in Cross Channel

In times of decreasing store footfall and sales, brand retailers focus on driving L4L strategies. This article advises how to drive sales per ticket. ….. click for more inspiration

Retail Conversion Rates: Made in Saudi Arabia

Retail conversion rates vary and are heavily influenced by the quality of traffic and consumer shopping modes. This post offers examples and insights. ….. click for more inspiration

Bow Power: Retail Customer Service KPI of the Year

Retail customer service is measurable, most notably in Japan’s retail sector. The country has been known for its service culture for many years. ….. click for more inspiration

6 Ways to Engage Consumers to Drive Store KPIs

Store KPIs are going public in Times Square, New York. We share 6 creative ways to engage consumers in your store KPIs. Ideas on next generation reporting. ….. click for more inspiration