Brand Distribution
Will Price Wars Be the New Normal on Otto.de?
Otto.de currently operates a ‘closed’ marketplace system, where a product is sold only by one supplier at a time. Rumours have it that this may soon change – will price wars become the new norm for your brand? ….. click for more inspiration
Partner Retail Transparency
Sharing information is crucial. Here’s everything you should know about your potential partner retailer’s business and how to get the information you need. ….. click for more inspiration
Why the Netherlands Have Become a Last Mile Innovation Lab & What We Can Learn From It
Parcel costs are on the rise and customers disapprove of growing numbers of delivery vans on the streets. As a result, cities and the logistics industry are piloting alternative solutions in last mile innovation. ….. click for more inspiration
How to win Customers with Last Mile Delivery Management
Expectations for same-day delivery tripled in a year. Learn why retailers & brands have to prioritize work on their Last Mile Delivery. ….. click for more inspiration
The Digital Convenience Store: Feels Like Shoplifting
The digital convenience store is here, and the future of convenience stores feels a lot like shoplifting! In this post I share my experience shopping at the newest Amazon Go store in Seattle. ….. click for more inspiration
Amazon on the Road to Omnichannel Retail Success?
While most brands and retailers are building and expanding their online stores, Amazon is investing in brick & mortar: a surprising update on Amazon’s omni channel retail status. ….. click for more inspiration
3 Low-investment Product Customisation Options
Customisation and personalisation of products and services is one of the most important current trends in the consumer goods industry. To get started, consider these three low-investment customisation options. ….. click for more inspiration
How to Create Memorable In-store Experiences
As the future of physical stores is subject to heated debate, we draw on psychological research to help you create more memorable retail experiences. ….. click for more inspiration
Size Matters! 4 High and Low Tech Solutions for Fashion Size Finding
Fashion size finding remains a challenge for retailers and consumers. Choose the right fit for you from our shortlist of size finding technologies. ….. click for more inspiration
Are You at Risk of Being Disrupted?
RFID yesterday, today the blockchain, meanwhile you still wonder whether your app really needs its own technical design now that your homepage is finally responsive? Some perspective on the latest fashion tech trends. ….. click for more inspiration
E-Commerce Platforms: Challenges & Opportunities for Brands
Brands face difficult choices in their online distribution and taking a strategic approach to deciding the digital brand distribution channel mix is crucial. ….. click for more inspiration
What’s in It for You? VF’s Icebreaker Acquisition
Join us for a deep dive into the challenges and opportunities behind VF’s recent Icebreaker acquisition. What’s in it for the brand, its new owner, and consumers? ….. click for more inspiration
Marketplaces Are Now the Biggest Digital Distribution Channel for Brands
Digital distribution via marketplaces is big business and the choice of marketplaces is large. Selecting the right ones and operational execution are key. ….. click for more inspiration
Don’t Trust Your KPI Expectations!
Explore 6 ways to keep management and organization committed if your KPIs for international expansion don’t meet the expectations. ….. click for more inspiration
Top Sporting Goods Brands Not Fit for Cross Channel Experience
“Most brands are pretty bad at cross channel experience.” That was the conclusion I came to during a recent online-offline study tour of London sporting brand stores. ….. click for more inspiration
Is Your Store Format Ready for International Expansion? Part II
Customer Service levels and consumer expectations differ from country to country. This post (Part II of this series) shows how those differences affect your staffing and how you select, train, motivate and pay your store staff when expanding into new markets. ….. click for more inspiration
Is Your Retail Format Ready for International Expansion? Part I
Duplicating retail formats for international roll-out does not work anymore. This post illustrates what to explore and adapt for international success. ….. click for more inspiration
Redefining Retail Space Management Through Augmented Reality
Digital distribution reshapes the role of retail stores and already today, we see brands and retailers setting themselves apart. By using augmented reality tools like ….. click for more inspiration
International Expansion – How to Find the Best Distribution Model?
Selecting the most appropriate channel mix – using the optimal distribution model for any new market – is like finding your way in a multidimensional ….. click for more inspiration
Have We Forgotten the Customer? The Necessary Fashion Retail Revolution
Fashion retail is an industry in trouble. Mass consumption is declining, female customers are not finding expectations met. We need a revolution. ….. click for more inspiration