Brand Distribution

Brand distribution in the lifestyle industry comes in many different forms and is not without its challenges. Traditional wholesale, the most popular form of brand distribution, is shrinking around the globe. Advanced wholesale distribution, such as shop in shop, consignment or partner retail are growing alongside all forms of ‘direct to consumer’ distribution. In this category, we share insights on why traditional wholesale is going out of a fashion, why advanced wholesale is challenging, and how to grow it.

Will Price Wars Be the New Normal on Otto.de?

Otto.de currently operates a ‘closed’ marketplace system, where a product is sold only by one supplier at a time. Rumours have it that this may soon change – will price wars become the new norm for your brand? ….. click for more inspiration

Partner Retail Transparency

Sharing information is crucial. Here’s everything you should know about your potential partner retailer’s business and how to get the information you need. ….. click for more inspiration

Amazon on the Road to Omnichannel Retail Success?

While most brands and retailers are building and expanding their online stores, Amazon is investing in brick & mortar: a surprising update on Amazon’s omni channel retail status. ….. click for more inspiration

3 Low-investment Product Customisation Options

Customisation and personalisation of products and services is one of the most important current trends in the consumer goods industry. To get started, consider these three low-investment customisation options. ….. click for more inspiration

How to Create Memorable In-store Experiences

As the future of physical stores is subject to heated debate, we draw on psychological research to help you create more memorable retail experiences. ….. click for more inspiration

Size Matters! 4 High and Low Tech Solutions for Fashion Size Finding

Fashion size finding remains a challenge for retailers and consumers. Choose the right fit for you from our shortlist of size finding technologies. ….. click for more inspiration

What’s in It for You? VF’s Icebreaker Acquisition

Join us for a deep dive into the challenges and opportunities behind VF’s recent Icebreaker acquisition. What’s in it for the brand, its new owner, and consumers? ….. click for more inspiration

Don’t Trust Your KPI Expectations!

Explore 6 ways to keep management and organization committed if your KPIs for international expansion don’t meet the expectations. ….. click for more inspiration

Is Your Store Format Ready for International Expansion? Part II

Customer Service levels and consumer expectations differ from country to country. This post (Part II of this series) shows how those differences affect your staffing and how you select, train, motivate and pay your store staff when expanding into new markets. ….. click for more inspiration

Is Your Retail Format Ready for International Expansion? Part I

Duplicating retail formats for international roll-out does not work anymore. This post illustrates what to explore and adapt for international success. ….. click for more inspiration

International Expansion – How to Find the Best Distribution Model?

Selecting the most appropriate channel mix – using the optimal distribution model for any new market – is like finding your way in a multidimensional ….. click for more inspiration

Have We Forgotten the Customer? The Necessary Fashion Retail Revolution

Fashion retail is an industry in trouble. Mass consumption is declining, female customers are not finding expectations met. We need a revolution. ….. click for more inspiration