Distribution Excellence
Curated by Heike Blank
Brand distribution comes in many different forms and is not without its challenges. Heike & friends will share why traditional wholesale has gone out of a fashion, why own retail is challenging, but how advanced partners growth, consignment, or concessions are on the rise. Heike and friends will cover all the latest developments.
3 Low-investment Product Customisation Options
Customisation and personalisation of products and services is one of the most important current trends in the consumer goods industry. To get started, consider these three low-investment customisation options. ….. click for more inspiration
How to Create Memorable In-store Experiences
As the future of physical stores is subject to heated debate, we draw on psychological research to help you create more memorable retail experiences. ….. click for more inspiration
Size Matters! 4 High and Low Tech Solutions for Fashion Size Finding
Fashion size finding remains a challenge for retailers and consumers. Choose the right fit for you from our shortlist of size finding technologies. ….. click for more inspiration
Are You at Risk of Being Disrupted?
RFID yesterday, today the blockchain, meanwhile you still wonder whether your app really needs its own technical design now that your homepage is finally responsive? Some perspective on the latest fashion tech trends. ….. click for more inspiration
E-Commerce Platforms: Challenges & Opportunities for Brands
Brands face difficult choices in their online distribution and taking a strategic approach to deciding the digital brand distribution channel mix is crucial. ….. click for more inspiration
What’s in It for You? VF’s Icebreaker Acquisition
Join us for a deep dive into the challenges and opportunities behind VF’s recent Icebreaker acquisition. What’s in it for the brand, its new owner, and consumers? ….. click for more inspiration
Marketplaces Are Now the Biggest Digital Distribution Channel for Brands
Digital distribution via marketplaces is big business and the choice of marketplaces is large. Selecting the right ones and operational execution are key. ….. click for more inspiration
Don’t Trust Your KPI Expectations!
Explore 6 ways to keep management and organization committed if your KPIs for international expansion don’t meet the expectations. ….. click for more inspiration
Top Sporting Goods Brands Not Fit for Cross Channel Experience
“Most brands are pretty bad at cross channel experience.” That was the conclusion I came to during a recent online-offline study tour of London sporting brand stores. ….. click for more inspiration
Is Your Store Format Ready for International Expansion? Part II
Customer Service levels and consumer expectations differ from country to country. This post (Part II of this series) shows how those differences affect your staffing and how you select, train, motivate and pay your store staff when expanding into new markets. ….. click for more inspiration
Is Your Retail Format Ready for International Expansion? Part I
Duplicating retail formats for international roll-out does not work anymore. This post illustrates what to explore and adapt for international success. ….. click for more inspiration
Redefining Retail Space Management Through Augmented Reality
Digital distribution reshapes the role of retail stores and already today, we see brands and retailers setting themselves apart. By using augmented reality tools like ….. click for more inspiration
International Expansion – How to Find the Best Distribution Model?
Selecting the most appropriate channel mix – using the optimal distribution model for any new market – is like finding your way in a multidimensional ….. click for more inspiration
Have We Forgotten the Customer? The Necessary Fashion Retail Revolution
Fashion retail is an industry in trouble. Mass consumption is declining, female customers are not finding expectations met. We need a revolution. ….. click for more inspiration
International Expansion: Product Adaptation Without Jeopardising SKU Productivity
This post will answer the question “how much product adaptation is needed and healthy for a brand starting its international expansion?” In answering the question, I ….. click for more inspiration
The Digital Age needs Digital Leadership
If you look into the digital market, you will notice that there are no German or even European big players in the digital commerce business. ….. click for more inspiration
Brand Distribution via Digital Marketplaces – What Business Model is Right for You?
Brand distribution via digital marketplaces requires new skills and systems. This post argues that you need to be clear about your digital B2C readiness to decide how to best execute. ….. click for more inspiration
How to Drive International Expansion Without Escalating Complexity
Customise or standardise? This is the question! Maybe THE most important one whenever a brand starts its international expansion! Depending on who you ask, you will ….. click for more inspiration
How to Balance Digital Brand Distribution: Learn from the Bricks-&-Mortar World
Digital marketplaces have a huge sales potential. But brands miss out on the growth opportunity. This article outlines how to go for successful growth.
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Managing the Impact of Double Digit Footfall Drops
How a new retail KPI can help to keep store performance on track and retail staff motivated when footfall drops. ….. click for more inspiration