Digital

Digitalisation is here to stay and continues to affect all aspects of the brand and retail industry. Our digital category covers topics from the impact of digitalisation on the brick & mortar retail world, to digital distribution and developments in e-commerce and online marketplaces, to exciting digital trends or the smart use of VR and AI in retail.

Does Your Store Give Digitally Savvy Customers What They Need?

What are today’s online consumer needs and how can physical store formats cater to them? This article discusses recent case studies including Amazon Go, Alibaba and many more. ….. click for more inspiration

Why the Netherlands Have Become a Last Mile Innovation Lab & What We Can Learn From It

Parcel costs are on the rise and customers disapprove of growing numbers of delivery vans on the streets. As a result, cities and the logistics industry are piloting alternative solutions in last mile innovation. ….. click for more inspiration

Brick & Mortar is the new Online: E-commerce Trends 2019

Fair warning: this article on online trends is ill-suited for e-commerce managers. Out of your echo chamber, you may find that you are turning into the brick & mortar retailer you never wanted to be. Other online trends include weather sensitivity and private equity. ….. click for more inspiration

How to win Customers with Last Mile Delivery Management

Expectations for same-day delivery tripled in a year. Learn why retailers & brands have to prioritize work on their Last Mile Delivery. ….. click for more inspiration

The Digital Convenience Store: Feels Like Shoplifting

The digital convenience store is here, and the future of convenience stores feels a lot like shoplifting! In this post I share my experience shopping at the newest Amazon Go store in Seattle. ….. click for more inspiration

Online Customer Acquisition: Challenges and Opportunities for Brands

Building a successful e-commerce business requires a strong online customer acquisition strategy, especially when the competition are big platforms like Amazon or Zalando. How can brands leverage their strengths to compete? ….. click for more inspiration

Empowering Shoppers and Brands: The Latest Trends in Online Fashion Retail

Online fashion shoppers and brands expect more from digital shopping than a ‘scroll and buy’ experience. New trends are redefining online fashion retail, are you following them? ….. click for more inspiration

Branding in 3D: How Edited Retail is Catering to the Attention Economy

Technology and new expectations have made confident, purposeful ranging a more valuable asset than ever before. In the attention economy, edited retail rules! ….. click for more inspiration

Are You at Risk of Being Disrupted?

RFID yesterday, today the blockchain, meanwhile you still wonder whether your app really needs its own technical design now that your homepage is finally responsive? Some perspective on the latest fashion tech trends. ….. click for more inspiration

E-Commerce Platforms: Challenges & Opportunities for Brands

Brands face difficult choices in their online distribution and taking a strategic approach to deciding the digital brand distribution channel mix is crucial. ….. click for more inspiration

Marketplaces Are Now the Biggest Digital Distribution Channel for Brands

Digital distribution via marketplaces is big business and the choice of marketplaces is large. Selecting the right ones and operational execution are key. ….. click for more inspiration

How to Run a Smart Store

What makes a smart store? While customers imagine touchscreens, virtual reality, smart fitting rooms and mirrors and other digital elements, smart retailers learn to make the best use of internal and external data. ….. click for more inspiration

Top Sporting Goods Brands Not Fit for Cross Channel Experience

“Most brands are pretty bad at cross channel experience.” That was the conclusion I came to during a recent online-offline study tour of London sporting brand stores. ….. click for more inspiration

Redefining Retail Space Management Through Augmented Reality

Digital distribution reshapes the role of retail stores and already today, we see brands and retailers setting themselves apart. By using augmented reality tools like ….. click for more inspiration

The Digital Age needs Digital Leadership

If you look into the digital market, you will notice that there are no German or even European big players in the digital commerce business. ….. click for more inspiration

Brand Distribution via Digital Marketplaces – What Business Model is Right for You?

Brand distribution via digital marketplaces requires new skills and systems. This post argues that you need to be clear about your digital B2C readiness to decide how to best execute. ….. click for more inspiration

The Uber Way of Wholesale Buying – Tommy’s New Digital Showroom

Investing in wholesale processes was not a brand industry priority over the last few years. Tommy Hilfiger prioritized it though and created a best practice wholesale buying process. ….. click for more inspiration

How to Balance Digital Brand Distribution: Learn from the Bricks-&-Mortar World

Digital marketplaces have a huge sales potential. But brands miss out on the growth opportunity. This article outlines how to go for successful growth.
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