Let’s Talk About …

In our ‘Let’s Talk About…’ category contributors share a management opinion that draws on their background in brand, retail or ecommerce.

Articles are rather opinion and inspiration than research and cover all aspects of today’s brand management, be it culture, operations or leadership.

Let’s Talk About Services

Take service experience one step beyond! This installment of our Let’s Talk About series takes a deep dive into service, the second pillar of building a future-proof brand experience.

We all know what service means, right? We all buy things, and we’re all familiar with the customer experience of being handed our purchase in a carrier bag to take home. That’s an example of a basic consumer expectation. (more…)