Retail as we know it is dead. That much is certain. But for brands that place the human at the centre of their world, there is much hope for the store of the future.
As we emerge from the Covid-19 pandemic, innovation, technology and brand experience are leading an exciting rebirth in the delivery of offline retail, resulting in more opportunities with community-led and experience-based retail. Here we explore some of the ways store design helps brands to reshape their portfolio. (more…)
The Brand Business Model for many established brands and retailers has sadly not been enough to deal with the Next Normal
It’s failed to stop many closures even before the pandemic, and Covid has only accelerated this trend.
Take service experience one step beyond! This installment of our Let’s Talk About series takes a deep dive into service, the second pillar of building a future-proof brand experience.
We all know what service means, right? We all buy things, and we’re all familiar with the customer experience of being handed our purchase in a carrier bag to take home. That’s an example of a basic consumer expectation. (more…)
Please excuse the pun, I had to grab your attention. I want you, and I want your engagement – to read and perhaps share this article, but much more importantly, to make sustainability a wholehearted top priority in 2020.
Clear brand delivery is the ‘sweet spot’ that enables brands to stand out and succeed in a crowded marketplace. It’s built on three pillars: product, services and culture. Today, we talk about product.
How does product shape brand experience? How can a brand’s product experience create a meaningful connection to its customers?