Exploring Markets

Isabell Guidastri author portraitCurated by Isabell Guidastri

Exploring markets is brand growth in action through inspiration from across the globe. In this part of the blog Isabell & friends encourage brand managers to discover growth potential in its most beautiful way. Isabell shares stories about her work & virtual travels to consumer markets around the globe and discusses how to become successful in those markets.

7 Key Success Factors for Excellence in Tourist Retail

Affluent tourists are sought after shoppers and a retail market’s most attractive segment. What does it take to grow your tourist retail sales? ….. click for more inspiration

What’s Hot in Global Market Expansion

Global market expansion as a strategic project is constantly evolving. What are the latest trends in terms of country mix, location, and digital disruption? ….. click for more inspiration

India’s Fashion & Retail Sector: An Overview

Private consumption driven economic growth, a population of 1.3 billion with huge linguistic and social diversity… amongst other challenges and opportunities international brands have to consider before entering India’s fashion retail market! ….. click for more inspiration

Yes, the Italian Market Is on the Rise Again!

Milan’s CityLife Project, dm’s expansion to the Italian retail market and Starbucks’ Reserve Roastery plans indicate a revival of the Italian market. ….. click for more inspiration

Is the Italian Market on the Rise Again?

In recent years, few market expansion experts would have considered Italy as a viable option. Is Italy on track to becoming a hot market again? ….. click for more inspiration

Topshop Left, Where Does That Leave Brand Expansion to New Zealand?

After Topshop and Topman have permanently closed shop in New Zealand, is New Zealand still a viable option for international brand expansion? ….. click for more inspiration

Topshop Files Administration – Is Brand Distribution Australia ‘Drowned Under’?

Find out what Topshop Australia’s recent filing for administration means for a realistic assessment of Australia’s brand distribution potential. ….. click for more inspiration

Brand Distribution: Why Now Is the Time for Mexico

Reaching a realistic assessment of Mexico’s brand distribution potential. ….. click for more inspiration

Research For Brand Store Growth? Retail Expansion Software May Help!

Looking for retail expansion that really works? A smart software may be one tool out of many to find the perfect store location for your brand. ….. click for more inspiration

Brand Distribution India – Is the Country Finally Catching Up?

How to find a realistic assessment of the country’s brand distribution potential for international brands aiming to expand into India. ….. click for more inspiration

Department Stores in Italy: on the Way to Global Best Practices

Department Stores in Italy went through structural changes, the perspective for brand distribution changed – we take a look on the perspectives. ….. click for more inspiration

Italy: Attractive Retail Destination for International Brands

Italy – ‘New’ retail destination for international brands? Reasons for global powerhouses to grow in this market and diverse ways how to do it. ….. click for more inspiration

140 Global Top Retail Cities: A Strategic Overview

If you work in global retail, JLLs annual overview of the top 240 retailers in the top retail cities is one of our ‘must read’ for brand strategists. ….. click for more inspiration

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