Distribution
Last Mile Innovation in the Netherlands in 2022: How the Country of Bicycles Transforms Last Mile Delivery
The Netherlands have seen unprecedented growth in last mile delivery over the past years. Leading the way in sustainable transport as well as e-commerce, they provide impulses for other European countries.
How to Execute a Direct-to-Consumer Business Model
Successful direct-to-consumer (D2C) business requires a consumer focus enabled by the latest technology. Brands like Nike, Adidas, Rimowa, or Snocks show us how it’s done.
Are Online Marketplaces Catching the Department Store Disease?
Online managers, you have to be very strong now: You didn’t invent the marketplace. The department store industry did. And, you are at risk of getting the same low margin virus as they did.
How to Sell on Online Marketplaces
Do you struggle finding growth avenues for your brand? Here’s the most important how-tos to help your brand succeed on marketplaces!
Brand Wholesale Distribution – 7 Key Trends that Shape the Future
This is a post about the future in wholesale distribution, a perfect storm, 1.000 lighthouses, the loss of puppy protection, and why wholesale is far more alive than most thought.
Why Digital-First Brands are Turning to Brick & Mortar Stores
Digitally native brands planned to disrupt the retail landscape by selling only through e-commerce. Learn why, despite all the hype, they are now looking to brick & mortar stores to drive growth and profitability.
Celebrating 5 Years of Brand Growth Inspiration
Brands can be built from lorry tarps or cheese. Brand DNAs can be low touch or strong clutch power. Some have Barbie growth qualities, others rather learn from Ken.
One way or another, brand growth management can be colourful exiting, and we won more than 30 experts to share it with you. We turn five this month, a great opportunity to look back at some of our best stories.
D2C: It’s All About Tech
Part two of our D2C series: Software tools bring your D2C strategy to life. Learn which ones are key to consider in this overview.
D2C: It’s All About Consumer Focus
Direct-to-consumer (D2C) is about mastering technology to give the best possible products and services to your consumers. Brands like Nespresso, Tupperware, Tesla or Peloton show how it’s done.
Future in Brand Wholesale Distribution: The Cash Cow is dead. Long live the Cash Cow.
Wholesale distribution managers knew it all along, traditional brand wholesale wouldn’t last forever. And 2020 saw an acceleration of change that began long before the pandemic: the termination of mediocre businesses.
But turmoil in wholesale distribution isn’t over yet; ahead lie at least one to two more years of trouble and possibly major strategy changes at online pure players.
Zalando Connected Retail: High Street Powerhouses vs. Online Giants
A long time ago in a galaxy far, far away… (retail) humans and many species of (online) aliens co-exist with robots who assist their routines. Travelling between planets takes place offline as well as online. The same goes for shopping, where retail spacecrafts range from small starfighters called mom & pop shops to battle stations such as the moon-sized Death Star (called Zalando). (more…)
3 Innovative Distribution Models: Lifeline & Disruptor
Three innovative distribution models currently help retailers to survive the Covid-19 lockdowns and new players to disrupt traditional markets. (more…)
Brand Distribution Best Practice Post Covid
Our research and industry dialogue ‘Future in Brand Distribution’ has been off to an enlightening start. Four weeks in, executive talks and our online survey have already returned much valuable inspiration on the future of the lifestyle industry.
The sentiment we encountered in the industry dialogues was generally positive and energising, even though many still find themselves in lockdowns. It seems as though the Covid-19 pandemic not only gave a boost to digital transformation but also liberated some of the brand industry’s best creative thinking.
How India’s Digitization Impacts Retail and Brand Distribution
India has been on an exciting digitization journey since 2009. Many key elements that will form the backbone of ‘Digital India’ also serve to enhance retail and brand distribution.
Some of the building blocks are already well in place, tried, tested, validated, and nationally rolled out, and others will be introduced in the next 2-3 years.
India’s Reliance Juggernaut & Covid-19
What happens when India’s Reliance Industries’ ambitious trajectory meets the global Covid-19 pandemic and its impact on the consumer market?
Ecom Real Talk: 4 Ways Brands Can Benefit from Marketplace and Wholesale Business
Marketplace and wholesale business benefit from each other. Choose from four ways to overcome your budget limitations and become your own selling hero.
Ecom Real Talk: A Deep Dive on Marketplaces for Fashion
Selling on marketplaces is no longer an ‘if’ question, but has become about ‘when and how’. A deep dive into the structure of online marketplaces for fashion.
“We don’t want to sell online because we want to protect our brick & mortar stores.”
Ship From Store: Omnichannel Best Practice?
More and more brands are now shipping from store. Is ship-from store an option for your brand? This article explores the benefits and cost.
How to Drive International Expansion Without Escalating Complexity
Customise or standardise? That’s perhaps the most important question a brand at the beginning of its international expansion has to answer.
Depending on who you ask, you will get very different answers. If you ask your brand and marketing management, they will vote for as much standardisation as possible. If you ask your sales force, the answer will be quite the opposite.
