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With brand distribution the industry describes the ways and means of getting a brand to consumers.
Brand distribution comes in many different forms and is not without its challenges. Traditional wholesale, the most popular form of brand distribution, is shrinking while online is fast growing, but often not profitable. Advanced of brand distribution such online market place distribution or retail consignment are growing, but add significant complexity to brand distribution strategies.
By collecting and sharing benchmarks and KPIs from brand distribution around the globe we aim to inspire good practices in global brand distribution.
We believe that a 1000 minds can help paint a more accurate picture of what the future of brand distribution could look like. Please share your perspective on the future in brand distribution. ….. click for more inspiration
How to turn cheese from an every-day commodity into a sought-after lifestyle brand? Join us for a brand building lesson with Cheese & More by Henri Willig. ….. click for more inspiration
Delivery by drone has been getting a lot of media buzz for the past couple of years. This article explores the latest developments on drone delivery and what’s at stake from consumer and industry perspective. ….. click for more inspiration
KPIs in Digital Marketplace Distribution: marketplaces are the largest D2C distribution channel. Get ready for the KPIs that measure whether your brand is ready to meet today’s demanding end-consumer needs. ….. click for more inspiration
Growing wholesale distribution via department stores and other multi-brand retailers has been the most valuable path to brand growth for many years. Is that changing with multi-brand retailers in crisis across Europe and the US? How do retail concessions hold up as alternative? ….. click for more inspiration
Otto.de currently operates a ‘closed’ marketplace system, where a product is sold only by one supplier at a time. Rumours have it that this may soon change – will price wars become the new norm for your brand? ….. click for more inspiration
Sharing information is crucial. Here’s everything you should know about your potential partner retailer’s business and how to get the information you need. ….. click for more inspiration
Parcel costs are on the rise and customers disapprove of growing numbers of delivery vans on the streets. As a result, cities and the logistics industry are piloting alternative solutions in last mile innovation. ….. click for more inspiration
Expectations for same-day delivery tripled in a year. Learn why retailers & brands have to prioritize work on their Last Mile Delivery. ….. click for more inspiration
The digital convenience store is here, and the future of convenience stores feels a lot like shoplifting! In this post I share my experience shopping at the newest Amazon Go store in Seattle. ….. click for more inspiration
While most brands and retailers are building and expanding their online stores, Amazon is investing in brick & mortar: a surprising update on Amazon’s omni channel retail status. ….. click for more inspiration
Customisation and personalisation of products and services is one of the most important current trends in the consumer goods industry. To get started, consider these three low-investment customisation options. ….. click for more inspiration
As the future of physical stores is subject to heated debate, we draw on psychological research to help you create more memorable retail experiences. ….. click for more inspiration
Fashion size finding remains a challenge for retailers and consumers. Choose the right fit for you from our shortlist of size finding technologies. ….. click for more inspiration
RFID yesterday, today the blockchain, meanwhile you still wonder whether your app really needs its own technical design now that your homepage is finally responsive? Some perspective on the latest fashion tech trends. ….. click for more inspiration
Brands face difficult choices in their online distribution and taking a strategic approach to deciding the digital brand distribution channel mix is crucial. ….. click for more inspiration
Join us for a deep dive into the challenges and opportunities behind VF’s recent Icebreaker acquisition. What’s in it for the brand, its new owner, and consumers? ….. click for more inspiration
Digital distribution via marketplaces is big business and the choice of marketplaces is large. Selecting the right ones and operational execution are key. ….. click for more inspiration
Explore 6 ways to keep management and organization committed if your KPIs for international expansion don’t meet the expectations. ….. click for more inspiration
“Most brands are pretty bad at cross channel experience.” That was the conclusion I came to during a recent online-offline study tour of London sporting brand stores. ….. click for more inspiration
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