UA-84063822-1

Brand Distribution

With brand distribution the industry describes the ways and means of getting a brand to consumers.

Brand distribution comes in many different forms and is not without its challenges. Traditional wholesale, the most popular form of brand distribution, is shrinking while online is fast growing, but often not profitable. Advanced of brand distribution such online market place distribution or retail consignment are growing, but add significant complexity to brand distribution strategies.

By collecting and sharing benchmarks and KPIs from brand distribution around the globe we aim to inspire good practices in global brand distribution.

Cheese Please! A Lesson in Brand Building

How to turn cheese from an every-day commodity into a sought-after lifestyle brand? Join us for a brand building lesson with Cheese & More by Henri Willig. ….. click for more inspiration

Will Instant Drone Delivery Take Off in 2019?

Delivery by drone has been getting a lot of media buzz for the past couple of years. This article explores the latest developments on drone delivery and what’s at stake from consumer and industry perspective. ….. click for more inspiration

Selling on Marketplaces: Are Your Processes Ready?

KPIs in Digital Marketplace Distribution: marketplaces are the largest D2C distribution channel. Get ready for the KPIs that measure whether your brand is ready to meet today’s demanding end-consumer needs. ….. click for more inspiration

Is Building Retail Concessions Still Only the Second Best Multibrand Distribution?

Growing wholesale distribution via department stores and other multi-brand retailers has been the most valuable path to brand growth for many years. Is that changing with multi-brand retailers in crisis across Europe and the US? How do retail concessions hold up as alternative? ….. click for more inspiration

Will Price Wars Be the New Normal on Otto.de?

Otto.de currently operates a ‘closed’ marketplace system, where a product is sold only by one supplier at a time. Rumours have it that this may soon change – will price wars become the new norm for your brand? ….. click for more inspiration

Partner Retail Transparency

Sharing information is crucial. Here’s everything you should know about your potential partner retailer’s business and how to get the information you need. ….. click for more inspiration

Amazon on the Road to Omnichannel Retail Success?

While most brands and retailers are building and expanding their online stores, Amazon is investing in brick & mortar: a surprising update on Amazon’s omni channel retail status. ….. click for more inspiration

3 Low-investment Product Customisation Options

Customisation and personalisation of products and services is one of the most important current trends in the consumer goods industry. To get started, consider these three low-investment customisation options. ….. click for more inspiration

How to Create Memorable In-store Experiences

As the future of physical stores is subject to heated debate, we draw on psychological research to help you create more memorable retail experiences. ….. click for more inspiration

Size Matters! 4 High and Low Tech Solutions for Fashion Size Finding

Fashion size finding remains a challenge for retailers and consumers. Choose the right fit for you from our shortlist of size finding technologies. ….. click for more inspiration

What’s in It for You? VF’s Icebreaker Acquisition

Join us for a deep dive into the challenges and opportunities behind VF’s recent Icebreaker acquisition. What’s in it for the brand, its new owner, and consumers? ….. click for more inspiration

Don’t Trust Your KPI Expectations!

Explore 6 ways to keep management and organization committed if your KPIs for international expansion don’t meet the expectations. ….. click for more inspiration

Is Your Store Format Ready for International Expansion? Part II

Customer Service levels and consumer expectations differ from country to country. This post (Part II of this series) shows how those differences affect your staffing and how you select, train, motivate and pay your store staff when expanding into new markets. ….. click for more inspiration