Brand Distribution
Cheese Please! A Lesson in Brand Building
How to turn cheese from an every-day commodity into a sought-after lifestyle brand? Join us for a brand building lesson with Cheese & More by Henri Willig. ….. click for more inspiration
Will Instant Drone Delivery Take Off in 2019?
Delivery by drone has been getting a lot of media buzz for the past couple of years. This article explores the latest developments on drone delivery and what’s at stake from consumer and industry perspective. ….. click for more inspiration
Selling on Marketplaces: Are Your Processes Ready?
KPIs in Digital Marketplace Distribution: marketplaces are the largest D2C distribution channel. Get ready for the KPIs that measure whether your brand is ready to meet today’s demanding end-consumer needs. ….. click for more inspiration
Is Building Retail Concessions Still Only the Second Best Multibrand Distribution?
Growing wholesale distribution via department stores and other multi-brand retailers has been the most valuable path to brand growth for many years. Is that changing with multi-brand retailers in crisis across Europe and the US? How do retail concessions hold up as alternative? ….. click for more inspiration
Will Price Wars Be the New Normal on Otto.de?
Otto.de currently operates a ‘closed’ marketplace system, where a product is sold only by one supplier at a time. Rumours have it that this may soon change – will price wars become the new norm for your brand? ….. click for more inspiration
Partner Retail Transparency
Sharing information is crucial. Here’s everything you should know about your potential partner retailer’s business and how to get the information you need. ….. click for more inspiration
Why the Netherlands Have Become a Last Mile Innovation Lab & What We Can Learn From It
Parcel costs are on the rise and customers disapprove of growing numbers of delivery vans on the streets. As a result, cities and the logistics industry are piloting alternative solutions in last mile innovation. ….. click for more inspiration
How to win Customers with Last Mile Delivery Management
Expectations for same-day delivery tripled in a year. Learn why retailers & brands have to prioritize work on their Last Mile Delivery. ….. click for more inspiration
The Digital Convenience Store: Feels Like Shoplifting
The digital convenience store is here, and the future of convenience stores feels a lot like shoplifting! In this post I share my experience shopping at the newest Amazon Go store in Seattle. ….. click for more inspiration
Amazon on the Road to Omnichannel Retail Success?
While most brands and retailers are building and expanding their online stores, Amazon is investing in brick & mortar: a surprising update on Amazon’s omni channel retail status. ….. click for more inspiration
3 Low-investment Product Customisation Options
Customisation and personalisation of products and services is one of the most important current trends in the consumer goods industry. To get started, consider these three low-investment customisation options. ….. click for more inspiration
How to Create Memorable In-store Experiences
As the future of physical stores is subject to heated debate, we draw on psychological research to help you create more memorable retail experiences. ….. click for more inspiration
Size Matters! 4 High and Low Tech Solutions for Fashion Size Finding
Fashion size finding remains a challenge for retailers and consumers. Choose the right fit for you from our shortlist of size finding technologies. ….. click for more inspiration
Are You at Risk of Being Disrupted?
RFID yesterday, today the blockchain, meanwhile you still wonder whether your app really needs its own technical design now that your homepage is finally responsive? Some perspective on the latest fashion tech trends. ….. click for more inspiration
E-Commerce Platforms: Challenges & Opportunities for Brands
Brands face difficult choices in their online distribution and taking a strategic approach to deciding the digital brand distribution channel mix is crucial. ….. click for more inspiration
What’s in It for You? VF’s Icebreaker Acquisition
Join us for a deep dive into the challenges and opportunities behind VF’s recent Icebreaker acquisition. What’s in it for the brand, its new owner, and consumers? ….. click for more inspiration
Marketplaces Are Now the Biggest Digital Distribution Channel for Brands
Digital distribution via marketplaces is big business and the choice of marketplaces is large. Selecting the right ones and operational execution are key. ….. click for more inspiration
Don’t Trust Your KPI Expectations!
Explore 6 ways to keep management and organization committed if your KPIs for international expansion don’t meet the expectations. ….. click for more inspiration
Top Sporting Goods Brands Not Fit for Cross Channel Experience
“Most brands are pretty bad at cross channel experience.” That was the conclusion I came to during a recent online-offline study tour of London sporting brand stores. ….. click for more inspiration
Is Your Store Format Ready for International Expansion? Part II
Customer Service levels and consumer expectations differ from country to country. This post (Part II of this series) shows how those differences affect your staffing and how you select, train, motivate and pay your store staff when expanding into new markets. ….. click for more inspiration