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Brand Distribution

With brand distribution the industry describes the ways and means of getting a brand to consumers.

Brand distribution comes in many different forms and is not without its challenges. Traditional wholesale, the most popular form of brand distribution, is shrinking while online is fast growing, but often not profitable. Advanced of brand distribution such online market place distribution or retail consignment are growing, but add significant complexity to brand distribution strategies.

By collecting and sharing benchmarks and KPIs from brand distribution around the globe we aim to inspire good practices in global brand distribution.

Brand Wholesale Distribution – 7 Key Trends that Shape the Future

This is a post about a perfect storm, 1.000 Lighthouses, the loss of retail’s puppy protection, and why wholesale brand distribution is far more alive than most think. ….. click for more inspiration

Why Digital-First Brands are Turning to Brick & Mortar Stores

Digitally native brands planned to disrupt the retail landscape by selling only through E-commerce. Learn why, despite all the hype, they are now looking to brick & mortar stores to drive growth and profitability. ….. click for more inspiration

D2C: It’s All About Tech

Software tools bring your D2C strategy to life. Learn which D2C tools are key to consider in this overview. ….. click for more inspiration

D2C: It’s All About Consumer Focus

Direct-to-consumer (D2C) is about mastering technology to give the best possible products and services to your consumers. Brands like Nespresso, Tupperware, Tesla, Peloton, Mermaid & me, Everdrop, Kapten & Son, Anker, Snocks, Casper, Dollar Shave Club, Wiesemann 1893, Thirdlove, Warby Parker, Lumaland, Berlin Brands Group, The Hut Group, Frontastic, Ankerkraut, allbirds show how it is done. ….. click for more inspiration

Future in Brand Wholesale Distribution: The Cash Cow is dead. Long live the Cash Cow.

Wholesale distribution changes in warp speed. Despite all D2C hype, wholesale is still brands’ favourite channel. Here is how to prepare for change ….. click for more inspiration

Zalando Connected Retail: High Street Powerhouses vs. Online Giants

Zalando Connected Retail is heavily disputed. We have two market experts exchanging perspectives on the pros and cons. ….. click for more inspiration

3 Innovative Distribution Models: Lifeline & Disruptor

Three innovative distribution models currently help retailers to survive the Covid-19 lockdowns and new players to disrupt traditional markets: Brands helping their retail partners to survive lockdowns, online retailers who help offline retailers survive, and innovative sales funnels that change the dynamics of an entire industry. ….. click for more inspiration

Brand Distribution Best Practice Post Covid

Early findings of our industry-wide dialogue on “Future in Brand Distribution” reveal, brand distribution post Covid has new best practices – some of which very familiar and personal technologies. ….. click for more inspiration

We Need to Rethink the Purpose of the Shopping Street

Shopping physical products in dedicated streets was often convenient and sometimes fun. With the advent of digital shopping, we need to rethink the purpose of these streets and how we use them. ….. click for more inspiration

The Future in Brand Distribution – in Search of a 1000 Minds

We believe that a 1000 minds can help paint a more accurate picture of what the future in brand distribution could look like. Please share your perspective on the future in brand distribution. ….. click for more inspiration

Cheese Please! A Lesson in Brand Building

How to turn cheese from an every-day commodity into a sought-after lifestyle brand? Join us for a brand building lesson with Cheese & More by Henri Willig. ….. click for more inspiration

Will Instant Drone Delivery Take Off in 2019?

Delivery by drone has been getting a lot of media buzz for the past couple of years. This article explores the latest developments on drone delivery and what’s at stake from consumer and industry perspective. ….. click for more inspiration

Selling on Marketplaces: Are Your Processes Ready?

KPIs in Digital Marketplace Distribution: marketplaces are the largest D2C distribution channel. Get ready for the KPIs that measure whether your brand is ready to meet today’s demanding end-consumer needs. ….. click for more inspiration

Is Building Retail Concessions Still Only the Second Best Multibrand Distribution?

Growing wholesale distribution via department stores and other multi-brand retailers has been the most valuable path to brand growth for many years. Is that changing with multi-brand retailers in crisis across Europe and the US? How do retail concessions hold up as alternative? ….. click for more inspiration

Will Price Wars Be the New Normal on Otto.de?

Otto.de currently operates a ‘closed’ marketplace system, where a product is sold only by one supplier at a time. Rumours have it that this may soon change – will price wars become the new norm for your brand? ….. click for more inspiration

Partner Retail Transparency

Sharing information is crucial. Here’s everything you should know about your potential partner retailer’s business and how to get the information you need. ….. click for more inspiration