Brand Distribution
D2C: It’s All About Tech
Software tools bring your D2C strategy to life. Learn which D2C tools are key to consider in this overview. ….. click for more inspiration
D2C: It’s All About Consumer Focus
Direct-to-consumer (D2C) is about mastering technology to give the best possible products and services to your consumers. Brands like Nespresso, Tupperware, Tesla, Peloton, Mermaid & me, Everdrop, Kapten & Son, Anker, Snocks, Casper, Dollar Shave Club, Wiesemann 1893, Thirdlove, Warby Parker, Lumaland, Berlin Brands Group, The Hut Group, Frontastic, Ankerkraut, allbirds show how it is done. ….. click for more inspiration
Future in Brand Wholesale Distribution: The Cash Cow is dead. Long live the Cash Cow.
Wholesale distribution changes in warp speed. Despite all D2C hype, wholesale is still brands’ favourite channel. Here is how to prepare for change ….. click for more inspiration
Zalando Connected Retail: High Street Powerhouses vs. Online Giants
Zalando Connected Retail is heavily disputed. We have two market experts exchanging perspectives on the pros and cons. ….. click for more inspiration
3 Innovative Distribution Models: Lifeline & Disruptor
Three innovative distribution models currently help retailers to survive the Covid-19 lockdowns and new players to disrupt traditional markets: Brands helping their retail partners to survive lockdowns, online retailers who help offline retailers survive, and innovative sales funnels that change the dynamics of an entire industry. ….. click for more inspiration
Brand Distribution Best Practice Post Covid
Early findings of our industry-wide dialogue on “Future in Brand Distribution” reveal, brand distribution post Covid has new best practices – some of which very familiar and personal technologies. ….. click for more inspiration
How India’s Digitization Impacts Retail and Brand Distribution
India has been on an exciting digitization journey since 2009. Many key elements that are to form the backbone of a future ‘digital India’ are already nationally rolled out and more will be introduced in the next 2-3 years. ….. click for more inspiration
We Need to Rethink the Purpose of the Shopping Street
Shopping physical products in dedicated streets was often convenient and sometimes fun. With the advent of digital shopping, we need to rethink the purpose of these streets and how we use them. ….. click for more inspiration
The Future in Brand Distribution – in Search of a 1000 Minds
We believe that a 1000 minds can help paint a more accurate picture of what the future in brand distribution could look like. Please share your perspective on the future in brand distribution. ….. click for more inspiration
Cheese Please! A Lesson in Brand Building
How to turn cheese from an every-day commodity into a sought-after lifestyle brand? Join us for a brand building lesson with Cheese & More by Henri Willig. ….. click for more inspiration
Will Instant Drone Delivery Take Off in 2019?
Delivery by drone has been getting a lot of media buzz for the past couple of years. This article explores the latest developments on drone delivery and what’s at stake from consumer and industry perspective. ….. click for more inspiration
Selling on Marketplaces: Are Your Processes Ready?
KPIs in Digital Marketplace Distribution: marketplaces are the largest D2C distribution channel. Get ready for the KPIs that measure whether your brand is ready to meet today’s demanding end-consumer needs. ….. click for more inspiration
Is Building Retail Concessions Still Only the Second Best Multibrand Distribution?
Growing wholesale distribution via department stores and other multi-brand retailers has been the most valuable path to brand growth for many years. Is that changing with multi-brand retailers in crisis across Europe and the US? How do retail concessions hold up as alternative? ….. click for more inspiration
Will Price Wars Be the New Normal on Otto.de?
Otto.de currently operates a ‘closed’ marketplace system, where a product is sold only by one supplier at a time. Rumours have it that this may soon change – will price wars become the new norm for your brand? ….. click for more inspiration
Partner Retail Transparency
Sharing information is crucial. Here’s everything you should know about your potential partner retailer’s business and how to get the information you need. ….. click for more inspiration
Why the Netherlands Have Become a Last Mile Innovation Lab & What We Can Learn From It
Parcel costs are on the rise and customers disapprove of growing numbers of delivery vans on the streets. As a result, cities and the logistics industry are piloting alternative solutions in last mile innovation. ….. click for more inspiration
How to win Customers with Last Mile Delivery Management
Expectations for same-day delivery tripled in a year. Learn why retailers & brands have to prioritize work on their Last Mile Delivery. ….. click for more inspiration
The Digital Convenience Store: Feels Like Shoplifting
The digital convenience store is here, and the future of convenience stores feels a lot like shoplifting! In this post I share my experience shopping at the newest Amazon Go store in Seattle. ….. click for more inspiration
Amazon on the Road to Omnichannel Retail Success?
While most brands and retailers are building and expanding their online stores, Amazon is investing in brick & mortar: a surprising update on Amazon’s omni channel retail status. ….. click for more inspiration
3 Low-investment Product Customisation Options
Customisation and personalisation of products and services is one of the most important current trends in the consumer goods industry. To get started, consider these three low-investment customisation options. ….. click for more inspiration