Best Practice

Innovative products, a great brand name or an excellent business model may push brand growth for a while. But in the end it comes down to the many small examples of best practice in processes, structures, tools, systems and people that come together to create truly balanced growth. In this category of the blog, we share with you our personal selection of best practice examples to encourage you to strive for your own best practices.

Rapha is not a brand, it’s brand community management at its best

How does a small UK cycling apparel brand become the global benchmark for brand community management? Here’s why brands around the world use Rapha as a best practice case study. ….. click for more inspiration

Scan, Shop, Go – Omnichannel Best Practice Retail Made in Germany

After three years of research and testing 80 omnichannel services, fashion retailer Bonprix has opened a world-class omnichannel best practice store in Hamburg. ….. click for more inspiration

Global Retail Best Practice 2019

The likes of Amazon and Alibaba open tech-heavy brick & mortar stores, but best practice commercial brand retail still happens elsewhere. ….. click for more inspiration

Accessible Shopping Beyond Purple Tuesday

The UK’s first Purple Tuesday, a day dedicated to an accessible shopping experience, is coming up. Research shows that accessible shopping remains too rare, explore with us how accessibility matters and what you can do to improve it. ….. click for more inspiration

Adidas Best Practice Brand Distribution Strategy

Aiming for the world’s most affluent consumers in highly competitive environments: Adidas’ Top City Strategy 2020 is at halfway, what is best practice and what can you learn for your distribution strategy? ….. click for more inspiration

Engaging Associates: Best Practice Retail Operations at Polo Ralph Lauren

Your KPIs, dashboard and performance management are in place, but your retail operations are missing that final touch? This best practice story shows how new technologies can help you win at associate engagement too. ….. click for more inspiration

Inspiring Brand Retail Best Practices for 2018

Pick the brand retail best practices from 24* cities and 6 topic areas that will work for you. To a good start and comp growth in your new business year! ….. click for more inspiration

That One Perfect Day: How UGG Solves the Ice Cream Problem

Thanksgiving in the US, Ramadan in the Middle East, Christmas, or simply next Saturday: high traffic days define the brand store operations winners. Here’s how UGG does it. ….. click for more inspiration

Brands in Stormy Weather – Beyond Retail Lease Management !

Is your major store closure scare just behind you, or is it yet to come? How do you maintain a healthy lease management? ….. click for more inspiration

Regain Growth & Performance by Promoting the Unsexiest Business Strategy: Good Workmanship!

Speed of global brand growth is slowing down. Fast mover strategies pay a high price for restructuring. Successful brands grow with brand best practices ….. click for more inspiration