As you probably saw last week, Renzo Rosso is advertising one of the hottest chairs in brand growth: CEO of Diesel.
It turns out that the video is actually meant to market the job of a Diesel testimonial (‘Chair Executive Officer’). The successful candidate will be hired for a week and must first and foremost demonstrate excellence in creative sitting.
I don’t want to jump the gun and spoil Renzo’s recruiting interviews, but I have some hot candidates in my recruiting file that I’m happy to share:
Sitting Bull: A candidate with strong similarities to Diesel’s logo.
Vin Diesel: A rough man with enough tattoos to compete with Renzo. But will Renzo be happy when people believe Vin to be the founder of Diesel?
Or an Italian at Oktoberfest: experienced in sitting pretty much anywhere, even after a very long night. Or is he exercising his bow because he missed the sales again?
Wolfgang Schäuble: A man in transition, the iron fist for saving costs, someone to clean up Diesel’s finances.
Or more creative option, Choupette: Karl’s cat, an advertising professional, experienced in promoting Japanese cosmetics as well German cars (Opel). Choupette will also bring 100.000+ Instagram followers, 50.000 Twitter followers and 40.000+ Facebook fans.
Buddha: Someone who has experienced sitting for centuries and is well positioned for reaching Asian growth markets.
Frank Zappa: Nobody will sit on a throne more casually.
It’s unknown whether excellent chair executives also have a chance to apply for the chief executive post, but after the early departure of Alessandro Bogliolo the new candidate needs standing power to work alongside Renzo.