How to Benefit from Bestseller Management Immediately

Bestseller Management is one of the most important processes to improve sell-through and mark-down in the consumer goods industry. What KPI helps identify bestsellers and make smart decisions about them? ….. click for more inspiration

Let’s Talk About Culture

Culture is the very embodiment of a brand’s values, ethics and purpose. This installment of our Let’s Talk About series dissects brand culture, the third pillar of the brand experience sweet spot. ….. click for more inspiration

Brand Distribution India – Is the Country Finally Catching Up?

How to find a realistic assessment of the country’s brand distribution potential for international brands aiming to expand into India. ….. click for more inspiration

Omnichannel Best Practice at Scale

How do you achieve loyalty card identification in 80% of all purchases and 2x higher spend of omnichannel versus retail only customers? Learn how Dutch grocer Albert Heijn achieves omnichannel best practice at scale. ….. click for more inspiration

Drive Dynamic Brand Growth or Maintain Profitability: EBIT vs. EBITDA KPI Slam

Two seasoned finance and retail brand managers provide a deep insight on pitfalls and challenges of managing successful retail and brand growth ….. click for more inspiration

A Unique Store Map

With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration

How US Brick & Mortar Stores Can Survive in the Digital Age

Brick and mortar in the digital age: learn how Nike, Recreational Equipment Inc (REI) and other leading retailers thrive despite the ongoing retail shakeout in the United States. ….. click for more inspiration

International Expansion – How to Find the Best Distribution Model?

Selecting the most appropriate channel mix – using the optimal distribution model for any new market – is like finding your way in a multidimensional ….. click for more inspiration

Latest Posts

Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration

Society Needs your Engagment

extraordinary times require extraordinary measures. We suspend our regular distribution of growth inspiration to allow everyone to focus on what is most important at this time: to care for friends, neighbours, family and society. ….. click for more inspiration

About the Blog

Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration