Sell-Through Effects of Instore Product Placement
Knowing how instore product placement (the exact position of an item in the store and its presentation) affects sell-through helps retailers cope with the increasing relevance of online shopping post-Covid.
Store Check: New Amazon Style Store
Our Amazon Style store check provides a holistic perspective on the store format, explains the innovative shopping process, and discusses the impact on store operations and profitability.
Instant Grocery Deliveries: A Business Model to Stay?
The last three years have seen unprecedented growth of instant grocery companies that promise to deliver within 15 minutes. We explore why consumers are so attracted to these deliveries, and why the trend has come to a halt.
Store Operations Excellence: Why All That Glitters Is Not Gold
Online stores continue to gain market shares, making it crucial for brick and mortar stores to defend their piece of the cake. An exceptional customer experience and store operations excellence are two promising strategies to keep customers coming despite more convenient channels.
This article is about the operational excellence of brick and mortar stores in times of digitalisation, and why technological innovation will not suffice when it comes to providing an outstanding customer experience. (more…)
The Art of Creating Successful Store Concepts: Manage the Complexity Trap
Amazon closes down all physical book stores, pop-ups and 4-star stores in the UK and US. Do you want to learn how to avoid their mistakes?
Despite the initial media hype and large investments in technology, the stores failed to deliver the expected returns. And while that does come as a surprise, we questioned whether packing stores with digital gimmicks will make up for missing the essentials of retailing right after their opening.
Last Mile Innovation in the Netherlands in 2022: How the Country of Bicycles Transforms Last Mile Delivery
The Netherlands have seen unprecedented growth in last mile delivery over the past years. Leading the way in sustainable transport as well as e-commerce, they provide impulses for other European countries.
How to Execute a Direct-to-Consumer Business Model
Successful direct-to-consumer (D2C) business requires a consumer focus enabled by the latest technology. Brands like Nike, Adidas, Rimowa, or Snocks show us how it’s done.
Hit Rate and Bestseller Assessment: How to Empower Your Retail Assortment Planning and Allocation
Improving the hit rate and bestseller management are essential elements of retail assortment planning and allocation. Learn how to fully understand your bestsellers and how they affect your hit rate to make optimal use of your resources.
Partner Retail is Still the Smarter Retail and Here’s Why
Own and operated stores are a favoured brick & mortar channel, but heavy on investment. In comparison, partner (aka franchise) retail is a capital-light strategy and often far more profitable.
While luxury brands clearly prioritise growing own and operated retail, successful premium brands (i.e. VF or LEGO) invest in growing both. But professionalising partner retail remains a challenge for many brands.
Can Peloton Reverse a Long History of Failed Fitness Fads?
Are Peloton’s recent struggles due to managerial hubris or indicative of deeper issues with its business model? Brand strategist John Ensminger unpacks the Peloton story.
Post Pandemic is pre next Crisis – Revise your Brand Growth Strategy and Planning in 2022
The essence of growing brand distribution successfully have changed post covid and supply chain crisis. Still, many brands bank future growth on old strategies.
Buzzword Check: Metaverse, NFTs, Digital Fashion and Web3
Are you hyped by the buzz around Metaverse or are you a little sceptical? Digital expert Stefan Wenzel has a clear view on why we should neither bury our head in the sand nor fly too close to the sun in this third version of the web.
Brand Retail Best Practices – Six Areas to Work on this Year
We had two rollercoaster years for the brand lifestyle industry around the globe. Reading the interim financial reports suggests that the majority of top brands have grown, despite pandemic and the global supply chain crisis.
And brand retail continuous to be an essential part of the past and future growth.
Brand & Retail Management: Our Hot Topics of 2021
We’ve curated our 2021 favourites in brand and retail management for you. Our hot topics include flagship retail, D2C, online expansion, 3D design as well as exciting new distribution models.
8 Tips How to Overcome Supply Chain Challenges in Fashion
49% of fashion executives signal that supply chain disruptions will be the top issue for 2022. This article explores why and provides tips how to mitigate these challenges.
Are Online Marketplaces Catching the Department Store Disease?
Online managers, you have to be very strong now: You didn’t invent the marketplace. The department store industry did. And, you are at risk of getting the same low margin virus as they did.
How to Sell on Online Marketplaces
Do you struggle finding growth avenues for your brand? Here’s the most important how-tos to help your brand succeed on marketplaces!
The Global Supply Chain Crisis (and How Elon Musk Would Solve It)
The fashion supply chain has a global crisis, the worst in decades. Deliveries experience delays every day, and costs are rising exponentially. (more…)
