1/4 Million Impressions

Fairwell

To our Fans & Supporters

We will be closing Brand Growth Inspiration end February 2025

From the humble beginnings up to last year, it was a rich and wonderful journey.  Originally initiated by some friends to share experience with business contacts, the blog quickly became a Google favourite. With zero marketing budget, the quality content attracted more than ¼ million readers in 7 years of posting.

While 20,000 readers last year tell us the content may still be valid, we tend to think new times need new answers. And to leave different from many of the landmark 20th century department stores: We will be closing now, still looking good and before we become the unlively former great place.

On that tone and in the very best mood, a big thank you to the many that engaged over the years. There are above all the always patient 3 correctors/editors (Linda, Katja & Nicole), the 6 engaged curators (Alexander, Guido, Isabelle, Heike, Christoph, Max) and 33 inspirational writers of 250+ quality posts. And obviously, our biggest gratitude goes to the loyal subscribers and regular readers.

We will close the blog, but will be around with new things and hope to see you somehow sometime in the near future. We say goodbye to this part of the journey, but keep the great memories and many friendships. All the best for you with our last inspirational greetings.

 

Christoph, Guido, Heike, Max & Nicole (for the whole team of contributors)

Store Operations Excellence: Why All That Glitters Is Not Gold

Brand Retail, , , ,

Online stores continue to gain market shares, making it crucial for brick and mortar stores to defend their piece of the cake. An exceptional customer experience and store operations excellence are two promising strategies to keep customers coming despite more convenient channels.

This article is about the operational excellence of brick and mortar stores in times of digitalisation, and why technological innovation will not suffice when it comes to providing an outstanding customer experience. (more…)

Retail Concept Amazon

The Art of Creating Successful Store Concepts: Manage the Complexity Trap

Brand Retail, , , ,

Amazon closes down all physical book stores, pop-ups and 4-star stores in the UK and US. Do you want to learn how to avoid their mistakes?

Despite the initial media hype and large investments in technology, the stores failed to deliver the expected returns. And while that does come as a surprise, we questioned whether packing stores with digital gimmicks will make up for missing the essentials of retailing right after their opening.

(more…)

Partner Store Dubai

Partner Retail is Still the Smarter Retail and Here’s Why

Partner Retail (Franchise), ,

Own and operated stores are a favoured brick & mortar channel, but heavy on investment. In comparison, partner (aka franchise) retail is a capital-light strategy and often far more profitable.

While luxury brands clearly prioritise growing own and operated retail, successful premium brands (i.e. VF or LEGO) invest in growing both. But professionalising partner retail remains a challenge for many brands.

(more…)

Brand Retail Best Practice

Brand Retail Best Practices – Six Areas to Work on this Year

Best Practices, , , ,

We had two rollercoaster years for the brand lifestyle industry around the globe. Reading the interim financial reports suggests that the majority of top brands have grown, despite pandemic and the global supply chain crisis.

And brand retail continuous to be an essential part of the past and future growth.

(more…)