Brand Growth 2018: The Year in Review

We’ve curated our brand growth reader favourites of 2018 for you. Topics include online customer acquisition, accessible shopping, last mile delivery, Amazon Go, the uniquest selling proposition, retail development in India and Adidas’ cities strategy.

As the year draws to a close, we’re happy to share our readers’ favourite brand growth posts of 2018 with you. In case you’ve missed a few during this busy year, this is your chance to catch up. But even if you’ve read them all, you’ll find one or two to re-indulge in!

brand growth online acquisition

Online Customer Acquisition: Challenges and Opportunities for Brands

Leverage your brand’s strengths to compete in online customer acquisition. By Thomas Schwartz-Dreyfus

brand growth accessible shopping

Accessible Shopping Beyond Purple Tuesday

Explore why accessibility is an important factor to consider for brands and retailers and learn what you can do to improve it. By Nicole Shephard

How to win Customers with Last Mile Delivery Management

Customer expectations for same-day delivery have tripled within a year, learn why you should prioritise the last mile now. By Maximilian Gellert

brand growth digital convenience store

The Digital Convenience Store: Feels Like Shoplifting

Our author visited the Amazon Go in Seattle and shares his experiences. No actual shoplifting involved. By Cristoph Berendes

brand growth usp

Goats on a Roof! And What’s Your USP?

The inspiring story of a small offline-only retail location with the uniquest selling proposition of them all! Or, what can we learn from goats? By Heike Blank

International expansion (Photo: shutterstock) Quality ReadingRetail India: Version 4.0

Explore what’s new in  emerging version 4.0 of India’s retail sector: global investment, retail ecosystems and a competitive consumer landscape. By Arvind Singhal

brand growth adidasAdidas Best Practice Brand Distribution Strategy

Adidas runs with a top city strategy to target the world’s most affluent consumers. What’s best practice and what can you learn? By Guido Schild

 

We hope you enjoy revisiting our readers’ 2018 brand growth favourites. You can dig deeper through our growing archive here. And to never miss your weekly dose of inspiration again, please

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