We’ve curated our brand growth reader favourites of 2018 for you. Topics include online customer acquisition, accessible shopping, last mile delivery, Amazon Go, the uniquest selling proposition, retail development in India and Adidas’ cities strategy.
As the year draws to a close, we’re happy to share our readers’ favourite brand growth posts of 2018 with you. In case you’ve missed a few during this busy year, this is your chance to catch up. But even if you’ve read them all, you’ll find one or two to re-indulge in!
Leverage your brand’s strengths to compete in online customer acquisition. By Thomas Schwartz-Dreyfus
Explore why accessibility is an important factor to consider for brands and retailers and learn what you can do to improve it. By Nicole Shephard
Customer expectations for same-day delivery have tripled within a year, learn why you should prioritise the last mile now. By Maximilian Gellert
Our author visited the Amazon Go in Seattle and shares his experiences. No actual shoplifting involved. By Cristoph Berendes
The inspiring story of a small offline-only retail location with the uniquest selling proposition of them all! Or, what can we learn from goats? By Heike Blank
Explore what’s new in emerging version 4.0 of India’s retail sector: global investment, retail ecosystems and a competitive consumer landscape. By Arvind Singhal
Adidas runs with a top city strategy to target the world’s most affluent consumers. What’s best practice and what can you learn? By Guido Schild
We hope you enjoy revisiting our readers’ 2018 brand growth favourites. You can dig deeper through our growing archive here. And to never miss your weekly dose of inspiration again, please