Our tip for a fast and comprehensive overview top global retail locations. If you work in global retail & brand expansion, you know that Jones Lang LaSalle is a household name for this.
But JLL is also well known for its excellent studies on the global expansion of retailers and brands.
Via Santa Radegonda Milano (Photo: Brand Pilots)
We have been recommending JLL and their studies to our clients since the early ’90s and cite them in our retail strategies from their studies. Even if you don’t work on a new global retail strategy, their reports on the top retail cities are a valuable source to understand the development of key retail cities. JLL has an excellent online city profile site, to allow you to a quick understanding of the top retail cities. You have to subscribe, but it is worth it.
If your task in brand and retail growth is rather strategic and executive, you may consider to read global reports. If we pick one report you should read every year than look at their annual retail & expansion updates. You grow your insights into the top retail cities and their KPIs.
JLL reports that international expansion by retailers & brands is accelerating. For many brands, there are still many unchartered and under-penetrated markets. JLL’s annual analysis examines the presence of 240 international retail brands across 140 key retail cities.
Enjoy browsing and feel free to return to this blog for more inspirational reading. Make sure you subscribe and you will benefit from our upcoming “Top 10 List of Strategic Must Reads in Global Retail Growth”.
About the Author
Guido is a brand & retail manager who has been working for 25+ years with small and high profile retailers & brands in Europe, Asia & the Middle East. As founder of Team Retail Excellence, he assisted entrepreneurs and managers to successfully grow their brand distribution. Guido is currently working on a book of global best practices for brand growth management, while he continues to coach brands on their strategic growth path. You reach him best by email or see more from him here.
