2021 Goes Into Half-time: Best Reads

Amidst the ebb and flow of pandemic restrictions and the belated enjoyment of lots of football, we hope you find the leisure to indulge in our selection of recent best reads!

How do technology and the ability to listen to consumers make for better products and individualised content? How can 100+ brands open new flagship stores in the midst of pandemic lockdowns? How can retail executives accurately compare store performance across their portfolio pre- and post-Covid? Explore these and other questions with our curated selection of articles from this past quarter.

direct to consumer brand retail management

Direct to Consumer Miniseries

The two articles in this short series explore the importance of consumer focus and technology in D2C.
By Christoph Berendes

flagship brand retail management

The Future in Flagship Retail: A Strategy Update

Read why, in the middle of global lockdowns, 100+ lifestyle brands announce the opening of new flagship stores.
By Guido Schild

store performance covid

Comparing Store Performance in Pandemic Times

How the Footfall Utilization Index makes sense of changing market dynamics and consumer behaviours pre- and post-Covid. By Heike Blank

brand retail management sustainability

Sustainable Sourcing and Shopping

How sustainability in the selection of materials, in business models and in consumer behaviours leads to a more circular approach to fashion.
By Agustin Caprile

retail store design

The Evolution of Store Design

The second instalment of our series on store design: How to create clarity of brand across store formats and concepts, regardless of size or location of a store.
By Ales Kernjak

The safest way to never miss out on our upcoming articles about brand strategy, brand analysis, best practice case studies or digitalisation is subscribing to the Brand Growth Inspiration blog. We look forward to delivering a weekly dose of brand and retail inspiration straight to your inbox. [do_widget id=email-subscribers-form-5]

Leave a Comment

Your email address will not be published. Required fields are marked *