The Brand Business Model for many established brands and retailers has sadly not been enough to deal with the Next Normal
It’s failed to stop many closures even before the pandemic, and Covid has only accelerated this trend.
Yoon Wai Leong
Live Streaming E-Commerce: Best Practice Post-Covid Retail in China
To Western ears, TV home shopping may be reminiscent of dull and dated products marketed to mostly elderly consumers. But in China live streaming e-commerce has now become the hottest post-Covid retail trend.
It attracts a young audience, and most successful hosts are brand and retail CEOs.
