The Editors

Special Edition: Omni Channel Retailing

Omni channel retailing has become the core strategy of the retail and brand industry, but it has equally become a marketing buzzword for many services that don’t merit the title.

Our omni channel retailing special edition separates buzzword from best practice strategies and shares some of the best omni channel retail across the industry with you. And as always on Brand Growth Inspiration, the contributions are written by experienced industry experts for excellent industry managers.

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Brand Growth Strategy for CEOs & Strategic Planners

How’s your brand growth strategy going so far? Now’s a good time to take stock and prepare for the upcoming planning season! This collection of excellent posts offers some brand growth strategy inspiration for you.

With the first quarter safely under the belt, are you happy with what you’ve achieved and on track to exceed your strategic and financial goals this year? The next round of financial planning starts in six months. That makes now the perfect moment to prepare by reviewing and tweaking next year’s strategy ahead of time!

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Special Edition: Processes & Operations for Retail Managers

While everyone talks about  growing online sales, offline retail still makes up the vast majority of consumption. This special edition offers inspiration and guidance on processes & operations for retail managers in this context.

E-commerce managers and financial investors can be quick in labelling your stores as part of the so-called ‘old economy’. But today, retail still stands for 85% of all consumption and offers many opportunities to create superior consumer experiences and be commercially successful. As many brands and retailers have shown, a great brick and mortar store can grow far more profitable that online sales.

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Update Your Brand Management Reading List

As the summer holiday season kicks in, we’re here to help you get your brand management reading list for all those long flights up to date.

Choose from our curated reader favourites from this past quarter for topics as diverse as the latest trends in edited retail, high and low tech fashion size finders, an update on fashion retail in India, creating memorable store experinces or Adidas’ Global Cities strategy. We’re sure there’s something for everyone. (more…)

8 Excellent Weekend Reads for Brand Growth Strategy

Our Q1 blog visits are +99%, bounce rate -41%, subscribers doubled, likes & recommendations +100%, there couldn’t be a stronger feedback  the “Brand Growth Inspiration” blog is on the right track. Thank you to all authors, our readers & supporters.

In case you missed one of the valuable posts, here’s our bespoke selection of best weekend read for you. (more…)

24 Thoughts on How to Benchmark Retail Windows

Retail windows are expensive advertising spaces and often miss their commercial potential. We share 24 thoughts to inspire great window performance.

Our 2016 retail term of the year is ‘loss of traffic’. Internet competition brought another year of loss in consumer footfall. Many of our retail friends struggled to keep momentum and to motivate for improvements in sales.

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