The Editors
Recovery Scenarios for the Brand & Retail Industry
While the Covid-19 pandemic is far from over, our 2021 has started on a constructive note with many contributors sharing their insights on what recovering from this crisis could look like across the brand and retail industry.
Special Edition: Post Covid-19 Omnichannel Retail
With consumer shopping behavior changing during Corona, the purpose of the retail store is shifting and brands are accelerating the omnichannel transformation
Our brand experts highlight the strategies some of the brands are pursuing: bringing the store experience into consumers’ homes and utilizing stores as fulfillment and delivery hubs improving stock utilization are some examples.
Best Practice Round-up
Post Covid Brand Strategy: Discover the latest insights and emerging best practices across the brand and retail industry, from e-commerce and digitalisation to low touch strategic sourcing and creative social distancing implementations.
This quarter saw us return to our regular publishing schedule after a Covid-19 induced break. Our contributors have since focused on sharing their insights on emerging best practices for the ‘new normal’ in a post Covid-19 brand industry.
Society Needs your Engagement
Dear Brand Growth Inspiration readers,
Extraordinary times require extraordinary measures. We decided to suspend our regular distribution of growth inspiration to allow everyone to focus on what is most important at this time: to care for friends, neighbours, family and society. (more…)
Special Edition: Going Global
International expansion has traditionally been slow, expensive and high risk. But to many brands and retailers, the opportunities in going global remain compelling. This special edition examines how to do it right. (more…)
Special Edition: Digital Distribution
We’ve come a long way from early computer networks to the networked world we operate in today. The brand and retail industry may have been a late bloomer, but the past decade or so has seen a veritable explosion of developments in digital distribution.
Special Edition: Omni Channel Retailing
Omni channel retailing has become the core strategy of the retail and brand industry, but it has equally become a marketing buzzword for many services that don’t merit the title.
Our omni channel retailing special edition separates buzzword from best practice strategies and shares some of the best omni channel retail across the industry with you. And as always on Brand Growth Inspiration, the contributions are written by experienced industry experts for excellent industry managers.
Brand Growth Strategy for CEOs & Strategic Planners
How’s your brand growth strategy going so far? Now’s a good time to take stock and prepare for the upcoming planning season! This collection of excellent posts offers some brand growth strategy inspiration for you.
With the first quarter safely under the belt, are you happy with what you’ve achieved and on track to exceed your strategic and financial goals this year? The next round of financial planning starts in six months. That makes now the perfect moment to prepare by reviewing and tweaking next year’s strategy ahead of time!
Special Edition: Processes & Operations for Retail Managers
While everyone talks about growing online sales, offline retail still makes up the vast majority of consumption. This special edition offers inspiration and guidance on processes & operations for retail managers in this context.
E-commerce managers and financial investors can be quick in labelling your stores as part of the so-called ‘old economy’. But today, retail still stands for 85% of all consumption and offers many opportunities to create superior consumer experiences and be commercially successful. As many brands and retailers have shown, a great brick and mortar store can grow far more profitable that online sales.
The Best Job in Brand Management – Vice Pleasident for Global Happiness
Can you already sense another exhausting week ahead of you? A long list of never-ending appointments, improvements to chase, managers and stakeholders to appease and a bunch of dull e-mails to catch up on to top it off? Does that sound a little unhappy? And have you perhaps caught yourself thinking you could really use a new job?
Vacation Retail Treasure Hunt
We love that summertime is travel time. Take a well-deserved rest from your retail job routine and let us fill your travel notebook (or bookmark collection) with some inspiration to go.
We recommend an inspiring map full of concept stores off the beaten track.
24 Thoughts on How to Benchmark Retail Windows
Retail windows are expensive advertising spaces and often miss their commercial potential. We share 24 thoughts to inspire great window performance.
Our 2016 retail term of the year is ‘loss of traffic’. Internet competition brought another year of loss in consumer footfall. Many of our retail friends struggled to keep momentum and to motivate for improvements in sales.
