The Editors
2021 Goes Into Half-time: Best Reads
Amidst the ebb and flow of pandemic restrictions and the belated enjoyment of lots of football, we hope you find the leisure to indulge in our selection of recent best reads!
Special Edition: Social Responsibility
Corporate social responsibility has been on brands and retailers’ radar for decades. In some cases the strategic alignment with CSR was a true commitment to corporate ethics and positive change, in others a device to boost public opinion and employer marketing. (more…)
Recovery Scenarios for the Brand & Retail Industry
While the Covid-19 pandemic is far from over, our 2021 has started on a constructive note with many contributors sharing their insights on what recovering from this crisis could look like across the brand and retail industry.
2021 will see the biggest consumer recovery of all time – says Prof. Niall Ferguson
Is there a need for a thorough recap of 2020? Let’s keep it short: Economically, it’s been a year for the dumpster; a year we will never forget.
But maybe that is the good thing about the year?
Special Edition: Post Covid-19 Omnichannel Retail
With consumer shopping behavior changing during Corona, the purpose of the retail store is shifting and brands are accelerating the omnichannel transformation
Our brand experts highlight the strategies some of the brands are pursuing: bringing the store experience into consumers’ homes and utilizing stores as fulfillment and delivery hubs improving stock utilization are some examples.
Post Covid Brand Strategy – Best Practice Round-up
Post Covid Brand Strategy: Discover the latest insights and emerging best practices across the brand and retail industry, from e-commerce and digitalisation to low touch strategic sourcing and creative social distancing implementations.
This quarter saw us return to our regular publishing schedule after a Covid-19 induced break. Our contributors have since focused on sharing their insights on emerging best practices for the ‘new normal’ in a post Covid-19 brand industry.
Society Needs your Engagement
Dear Brand Growth Inspiration readers,
extraordinary times require extraordinary measures. We decided to suspend our regular distribution of growth inspiration to allow everyone to focus on what is most important at this time: to care for friends, neighbours, family and society. (more…)
Special Edition: Going Global
International expansion has traditionally been slow, expensive and high risk. But to many brands and retailers, the opportunities in going global remain compelling. This special edition examines how to do it right. (more…)
Brand Management 2019: The Year in Review
We’ve curated our brand management reader favourites of 2019 for you. Topics include digital marketplace distribution, multichannel retail, brick & mortar stores in a digital world, brand story telling, omnichannel best practice, as well as an installment on product from our new opinion series ‘Let’s talk about…’.
Special Edition: Digital Distribution
We’ve come a long way from early computer networks to the networked world we operate in today. The brand and retail industry may have been a late bloomer, but the past decade or so has seen a veritable explosion of developments in digital distribution.
Recommended Brand & Retail Management Reading
Keep up to date with our quarterly round-up of recommended brand and retail management reading! Discover the latest insights in omnichannel retailing, global expansion, retail locations, a KPI slam and a Berlin gem!
Special Edition: Omni Channel Retailing
Omni channel retailing has become the core strategy of the retail and brand industry, but it has equally become a marketing buzzword for many services that don’t merit the title.
Our omni channel retailing special edition separates buzzword from best practice strategies and shares some of the best omni channel retail across the industry with you. And as always on Brand Growth Inspiration, the contributions are written by experienced industry experts for excellent industry managers.
Brand & Retail Management Must Reads
Keep up to date with our round-up of brand and retail management must reads! Discover the latest trends in drone delivery, assortment and marketplace KPIs, omnichannel retail, and concessions!
Brand Growth Strategy for CEOs & Strategic Planners
How’s your brand growth strategy going so far? Now’s a good time to take stock and prepare for the upcoming planning season! This collection of excellent posts offers some brand growth strategy inspiration for you.
With the first quarter safely under the belt, are you happy with what you’ve achieved and on track to exceed your strategic and financial goals this year? The next round of financial planning starts in six months. That makes now the perfect moment to prepare by reviewing and tweaking next year’s strategy ahead of time!
The Latest Brand Management Insights
Need to catch up on the latest in brand management insights? We have curated a few recent gems on current e-commerce trends, last mile innovation, performance management and omnichannel retail for you!
Special Edition: Processes & Operations for Retail Managers
While everyone talks about growing online sales, offline retail still makes up the vast majority of consumption. This special edition offers inspiration and guidance on processes & operations for retail managers in this context.
E-commerce managers and financial investors can be quick in labelling your stores as part of the so-called ‘old economy’. But today, retail still stands for 85% of all consumption and offers many opportunities to create superior consumer experiences and be commercially successful. As many brands and retailers have shown, a great brick and mortar store can grow far more profitable that online sales.
To a Good Year in Brand and Retail Growth
Social proof is the best kind of proof: 2018 brought us a 102% increase in readers and landed 81% of our posts in Google’s top 3.
Can there be any better confirmation that we are on track with our posts on brand and retail growth? We thank you for your support throughout 2018 and hope your year was as good as ours!
Brand Growth 2018: The Year in Review
We’ve curated our brand growth 2018 favourites for you. Topics include online customer acquisition, accessible shopping, last mile delivery, Amazon Go, the uniquest selling proposition, retail development in India and Adidas’ cities strategy.
The Best Job in Brand Management – Vice Pleasident for Global Happiness
Can you already sense another exhausting week ahead of you? A long list of never ending appointments, improvements to chase, managers and stakeholders to appease and a bunch of rather dull e-mails to catch up on to top it off? Does that sound a little… unhappy? And have you perhaps caught yourself thinking you could really use a new job?