The Editors
Special Edition: Brand Growth Strategy for CEOs & Strategic Planners
How’s your year going so far? Now’s a good time to take stock and prepare for the upcoming planning season! This special edition offers some brand growth strategy inspiration for you.
With the first quarter safely under the belt, are you happy with what you’ve achieved and on track to exceed your strategic and financial goals this year? The next round of financial planning starts in six months. That makes now the perfect moment to prepare by reviewing and tweaking next year’s strategy ahead of time!
The Latest Brand Management Insights
Need to catch up on the latest in brand management insights? We have curated a few recent gems on current e-commerce trends, last mile innovation, performance management and omnichannel retail for you!
Special Edition: Processes & Operations for Retail Managers
While everyone talks about growing online sales, offline retail still makes up the vast majority of consumption. This special edition offers inspiration and guidance on processes & operations for retail managers in this context.
E-commerce managers and financial investors can be quick in labelling your stores as part of the so-called ‘old economy’. But today, retail still stands for 85% of all consumption and offers many opportunities to create superior consumer experiences and be commercially successful. As many brands and retailers have shown, a great brick and mortar store can grow far more profitable that online sales.
To a Good Year in Brand and Retail Growth
Social proof is the best kind of proof: 2018 brought us a 102% increase in readers and landed 81% of our posts in Google’s top 3.
Can there be any better confirmation that we are on track with our posts on brand and retail growth? We thank you for your support throughout 2018 and hope your year was as good as ours!
Brand Growth 2018: The Year in Review
We’ve curated our brand growth reader favourites of 2018 for you. Topics include online customer acquisition, accessible shopping, last mile delivery, Amazon Go, the uniquest selling proposition, retail development in India and Adidas’ cities strategy.
The Best Job in Brand Management – Vice Pleasident for Global Happiness
Can you already sense another exhausting week ahead of you? A long list of never ending appointments, improvements to chase, managers and stakeholders to appease and a bunch of rather dull e-mails to catch up on to top it off? Does that sound a little… unhappy? And have you perhaps caught yourself thinking you could really use a new job?
Best of Brand & Retail Management Reading
Is your brand and retail management reading list up to date? We have a few suggestions on brand development, bestseller management, market expansion, online shopping and omnichannel retailing!
Vacation Retail Treasure Hunt
We love that summertime is travel time. Take a well-deserved rest from your retail job routine and let us fill your travel notebook (or bookmark collection) with some inspiration to go. We recommend an inspiring map full of concept stores off the beaten track.
Update Your Brand Management Reading List
As the summer holiday season kicks in, we’re here to help you get your brand management reading list for all those long flights up to date.
Choose from our curated reader favourites from this past quarter for topics as diverse as the latest trends in edited retail, high and low tech fashion size finders, an update on fashion retail in India, creating memorable store experinces or Adidas’ Global Cities strategy. We’re sure there’s something for everyone. (more…)
6 Retail & Brand Management Reading Favourites
To conclude the first quarter of 2018, we celebrate +20% visits from +30% readers around the world, and warmly welcome our newest subscribers.
If you are like us, you may not always have found as much quality reading time as you’d like. Here’s your chance to catch up! We’ve curated six recent reader favourites, inspiration guaranteed: (more…)
Best of Brand Management Reading 2017
2017 has brought Brand Growth Inspiration +257% subscribers, +83% monthly blog visits from 120 countries across the globe and an encouraging flow of likes and shares!
7 Good Reasons for Weekend Quality Reading
In our first year of weekly quality reading, we were able to win 170+ subscribers, received 29.410+ page views and had 6.940+ readers from 50+ countries all over the world on our blog. Thank you to all of our readers for your support over the last 12 months!
6 Great Posts for Your Weekend Brand Growth Reading
50% new subscribers & 500+ Shares & Likes in Q2: Thanks for this strong feedback, it keeps us going to provide you more good quality reading in the coming months. (more…)
8 Excellent Weekend Reads for Brand Growth Strategy
Our Q1 blog visits are +99%, bounce rate -41%, subscribers doubled, likes & recommendations +100%, there couldn’t be a stronger feedback the “Brand Growth Inspiration” blog is on the right track. Thank you to all authors, our readers & supporters.
In case you missed one of the valuable posts, here’s our bespoke selection of best weekend read for you. (more…)
24 Thoughts on How to Benchmark Retail Windows
Retail windows are expensive advertising spaces and often miss their commercial potential. We share 24 thoughts to inspire great window performance.
Our 2016 retail term of the year is ‘loss of traffic’. Internet competition brought another year of loss in consumer footfall. Many of our retail friends struggled to keep momentum and to motivate for improvements in sales.