Fashion retail is an industry in trouble. Mass consumption is declining, female customers are not having expectations met. We need a revolution.
This is true for many companies in the fashion industry. Mass consumption is receding and it’s not only Wöhrl, Gerry Weber and Tom Tailor finding themselves in the entrepreneur’s trap. A good example of this are beacons – an application to send digital coupons or invites to customers passing by. It turned out, that this app is basically unknown to customers. Another is virtual shop windows.