Maximilian Gellert is passionate about transforming digital technologies into pragmatic every-day solutions for retailers. Combining consulting experience with industry functions in premium apparel and online grocery, he supports retailers and etailers in their digital challenges and last mile innovation.
Online and offline channels are merging. Here are some real-world examples of brands driving in-store traffic by sending geo-fencing promotions to app users, requiring almost no investment
Moving from retail to e-com to omnichannel, sound financial budgeting is ever more important for brands today. In this article we share some key learnings to help your teams plan better during the upcoming budget season.
How do you achieve loyalty card identification in 80% of all purchases and 2x higher spend of omnichannel versus retail only customers?
In this article we explore the ecosystem and customer journey touchpoints that enable Dutch grocer Albert Heijn to meet customer demand and drive omnichannel spend. With 1000 stores and >100k online orders per week, this is true omnichannel best practice at scale.
Successful brands use loyalty programs for customer segmentation and to increase lifetime value
Zalando has just announced its loyalty program Zalando Plus as one of their key initiatives for 2019, and Amazon Prime has been present in every other US household in 2018. The concept of loyalty programs, however, is not new.
Parcel costs are on the rise and customers disapprove of growing numbers of delivery vans on the streets. As a result, cities and the logistics industry are piloting alternative solutions in last mile innovation.
The Online Boom Drives Parcel Volume
The ongoing boom in ordering goods online has led to a boom in the logistics industry in the Netherlands with 295 million packages delivered (plus 30% compared to 2015). However, it is only now that consumers have begun to complain about the high number of delivery vans clogging up the narrow streets of Amsterdam.