Maximilian Gellert
Last Mile Innovation in the Netherlands in 2022: How the Country of Bicycles Transforms Last Mile Delivery
The Netherlands have seen unprecedented growth in last mile delivery over the past years. Leading the way in sustainable transport as well as e-commerce, they provide impulses for other European countries.
8 Tips How to Overcome Supply Chain Challenges in Fashion
49% of fashion executives signal that supply chain disruptions will be the top issue for 2022. This article explores why and provides tips how to mitigate these challenges.
Online Market Expansion
Financial planning teams are gearing up for next year’s budget planning as well as the new three-year plan. Our new short series walks you trough different considerations and scenarios for each channel.
CO2 emissions – the final blow for retail stores?
Offline fashion purchases lead to 3x more emissions than those made online, as shown in a recent chart on prime time TV in Germany. Could this retail carbon footprint lead to a paradigm shift for both consumers and the fashion industry?
In this article we compare the drivers for consumers’ CO2 emissions when buying online and offline. We also expand the environmental retail carbon footprint calculation to omnichannel.
Clothing Rental Subscriptions: Will Leasing Surpass Buying?
More and more industries are moving from buying to leasing subscription models. We discuss the pros and cons of leasing versus owning your wardrobe
What if someone told you that clothing rental subscriptions are the next big thing and will take a 20% market share in 15 years? Yes, at first thought we would have argued that clothing was already rented out in the years prior to the internet.
Ship From Store: Omnichannel Best Practice?
More and more brands are now shipping from store. Is ship-from store an option for your brand? This article explores the benefits and cost.
Omnichannel Loyalty: How to Use Geo-fencing to Drive In-store Traffic from App Users
Online and offline channels are merging. Here are some real-world examples of brands driving in-store traffic by sending geo-fencing promotions to app users, requiring almost no investment
Brand Financial Budgeting – Ideas and Best Practices for Your Next Budget
Moving from retail to e-com to omnichannel, sound financial budgeting is ever more important for brands today. In this article we share some key learnings to help your teams plan better during the upcoming budget season.
Omnichannel Best Practice at Scale
How do you achieve loyalty card identification in 80% of all purchases and 2x higher spend of omnichannel versus retail only customers?
In this article we explore the ecosystem and customer journey touchpoints that enable Dutch grocer Albert Heijn to meet customer demand and drive omnichannel spend. With 1000 stores and >100k online orders per week, this is true omnichannel best practice at scale.
Will Instant Drone Delivery Take Off in 2019?
Delivery by drone has been getting a lot of media buzz for the past couple of years. This article explores the latest developments on drone delivery and what’s at stake from consumer and industry perspective.
Driving Customer Lifetime Value with Brand Loyalty Programs
Successful brands use loyalty programs for customer segmentation and to increase lifetime value
Zalando has just announced its loyalty program Zalando Plus as one of their key initiatives for 2019, and Amazon Prime has been present in every other US household in 2018. The concept of loyalty programs, however, is not new.
Why the Netherlands Have Become a Last Mile Innovation Lab & What We Can Learn From It
Parcel costs are on the rise and customers disapprove of growing numbers of delivery vans on the streets. As a result, cities and the logistics industry are piloting alternative solutions in last mile innovation.
Note: There is an updated version of this article in 2022 available, which can be found here:
The Online Boom Drives Parcel Volume
The ongoing boom in ordering goods online has led to a boom in the logistics industry in the Netherlands with 295 million packages delivered (plus 30% compared to 2015). However, it is only now that consumers have begun to complain about the high number of delivery vans clogging up the narrow streets of Amsterdam.
