Maximilian Gellert

Maximilian Gellert is passionate about transforming digital technologies into pragmatic every-day solutions for retailers. Combining consulting experience with industry functions in premium apparel and online grocery, he supports retailers and etailers in their digital challenges and last mile innovation.

CO2 emissions – the final blow for retail stores?

Offline fashion purchases lead to 3x more emissions than those made online, as shown in a recent chart on prime time TV in Germany. Could this retail carbon footprint lead to a paradigm shift for both consumers and the fashion industry?

In this article we compare the drivers for consumers’ CO2 emissions when buying online and offline. We also expand the environmental retail carbon footprint calculation to omnichannel.

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Clothing Rental Subscriptions: Will Leasing Surpass Buying?

More and more industries are moving from buying to leasing subscription models. We discuss the pros and cons of leasing versus owning your wardrobe

What if someone told you that clothing rental subscriptions are the next big thing and will take a 20% market share in 15 years? Yes, at first thought we would have argued that clothing was already rented out in the years prior to the internet.

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Omnichannel Best Practice at Scale

How do you achieve loyalty card identification in 80% of all purchases and 2x higher spend of omnichannel versus retail only customers?

In this article we explore the ecosystem and customer journey touchpoints that enable Dutch grocer Albert Heijn to meet customer demand and drive omnichannel spend. With 1000 stores and >100k online orders per week, this is true omnichannel best practice at scale.

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Why the Netherlands Have Become a Last Mile Innovation Lab & What We Can Learn From It

Parcel costs are on the rise and customers disapprove of growing numbers of delivery vans on the streets. As a result, cities and the logistics industry are piloting alternative solutions in last mile innovation.

The Online Boom Drives Parcel Volume

The ongoing boom in ordering goods online has led to a boom in the logistics industry in the Netherlands with 295 million packages delivered (plus 30% compared to 2015).  However, it is only now that consumers have begun to complain about the high number of delivery vans clogging up the narrow streets of Amsterdam.

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