Mauritz Schild

Mauritz is a recent graduate of Grenoble Ecole de Management in France with a passion for all things digital. During his studies, he specialized in analytics in digital markets, also having worked at an e-commerce start-up in Kuala Lumpur and a multi-brand US corporation in Switzerland.

Top Sporting Goods Brands Not Fit for Cross Channel Experience

“Most brands are pretty bad at cross channel experience.” That was the conclusion I came to during a recent online-offline study tour in London.

Asics, Adidas, New Balance, Nike, and Puma were my main brands of interest. To assess them, I researched cross channel experience best practices of a wide range of brands and retailers, created a scorecard, and built a store assessment app. In late August, I went on a field trip to London to find out how well they performed.

(more…)