Mauritz Schild

Mauritz is a recent graduate of Grenoble Ecole de Management in France with a passion for all things digital. During his studies, he specialized in analytics in digital markets, also having worked at an e-commerce start-up in Kuala Lumpur and a multi-brand US corporation in Switzerland.

Top Sporting Goods Brands Not Fit for Cross Channel Experience

Most brands are pretty bad at cross channel experience, says the New Milliennial. That was what my father and I wanted to verify during a recent online-offline retail study tour in London.

Asics, Adidas, New Balance, Nike, and Puma were our main brands of interest. To assess their cross channel services thoroughly my father and I went on research for best practices at a wide range of brands and retailers.