Hagen Seidel

Hagen Seidel is chief correspondent at TextilWirtschaft, the leading German trade publication for the fashion industry. In addition to his work at TextilWirtschaft, Hagen Seidel is the author of business books, for instance about the decline of Karstadt-Quelle ('Arcandors Absturz') or about the sensational founding years of Zalando ('Schrei vor Glück').So hat er den Niedergang von Karstadt-Quelle in seinem Buch „Arcandors Absturz“ dokumentiert und 2013 ein Buch über den sensationellen Aufstieg von Zalando geschrieben, das zugleich ein Wirtschaftsthriller über die größte Einkaufsrevolution der jüngsten Zeit ist

Scan, Shop, Go – Omnichannel Best Practice Retail Made in Germany

After three years of research and testing 80 omnichannel services, fashion retailer Bonprix has opened a world-class omnichannel best practice store in Hamburg.

There can no longer be any doubt: the future in retail is neither pure online, nor strictly brick & mortar, but omnichannel retail tapping into the best of both worlds. But the challenge remains to find the best ways to balance the two. And Hamburg is likely a witness to what can currently be considered global omnichannel best practice.

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