Store Check: New Amazon Style Store
Our Amazon Style store check provides a holistic perspective on the store format, explains the innovative shopping process, and discusses the impact on store operations and profitability.
How to Execute a Direct-to-Consumer Business Model
Successful direct-to-consumer (D2C) business requires a consumer focus enabled by the latest technology. Brands like Nike, Adidas, Rimowa, or Snocks show us how it’s done.
How to Sell on Online Marketplaces
Do you struggle finding growth avenues for your brand? Here’s the most important how-tos to help your brand succeed on marketplaces!
Learnings from a True Entrepreneur: Frances Jerard
Have you ever wondered whether you have the entrepreneur gene and what it takes to build a brand? Multi-talented designer and Kiwi Frances Jerard built hers from scratch. (more…)
D2C: It’s All About Tech
Part two of our D2C series: Software tools bring your D2C strategy to life. Learn which ones are key to consider in this overview.
D2C: It’s All About Consumer Focus
Direct-to-consumer (D2C) is about mastering technology to give the best possible products and services to your consumers. Brands like Nespresso, Tupperware, Tesla or Peloton show how it’s done.
Initiative Retail Future ‘Zukunft Handel’
An introduction to the services and tools that ‘Zukunft Handel’ (Retail Future), an initiative launched by Google and the German Retail Federation (HDE), offers to support smaller German retailers in digitising their business.
We Need to Rethink the Purpose of the Shopping Street
Shopping physical products in dedicated streets was often convenient and sometimes fun. With the advent of digital shopping, we need to rethink the purpose of these streets and how we use them.
Digitalisation Is the Face Mask of Your Physical Retail Business
Introduce digital business processes in your retail stores to cope with the negative effects of Covid-19 on footfall. Continue reading for a few best practice examples!
eCommerce Photography: A Picture Is Worth a 1000 Words
With the rise of eCommerce, the importance of visual media has increased. Some best practices for successful eCommerce photography.
Time to Market: The Hidden Secrets of Fast Fashion
To capitalise on often unpredictable consumer preferences, you need to set up an in-season fast-track product development process. A time to market of 40 days is the goal!
7 Tips on How to Reduce Your Time to Market
Fast Fashion is one of the industry’s main winners. But many large brands are still struggling to reduce time to market. Read on for ideas to speed up lead times!
Holzmarkt: Retailing Berlin Style
Ready for your trip to Berlin? If you want an authentic taste of Berlin, be sure to stop by this great retail insider tip: Berlin Holzmarkt, in the former East of the city.
Selling on Marketplaces: Are Your Processes Ready?
Marketplaces are the largest digital D2C distribution channel. Get ready for the KPIs in digital marketplace distribution that measure whether your brand is ready to meet today’s demanding end-consumer needs.
Will Price Wars Be the New Normal on Otto.de?
Otto.de currently operates a ‘closed’ marketplace system, where a product is sold only by one supplier at a time. Rumours have it that this may soon change – will price wars become the new norm for your brand?
Does Your Store Give Digitally Savvy Customers What They Need?
What are today’s online consumer needs and how can physical store formats cater to them? This article discusses recent case studies including Amazon Go, Alibaba and many more.
The Digital Convenience Store: Feels Like Shoplifting
The digital convenience store is here, and the future of convenience stores feels a lot like shoplifting! In this post I share my experience shopping at the newest Amazon Go store in Seattle.
How to Create Memorable In-store Experiences
As the future of physical stores is subject to heated debate, we draw on psychological research to help you create more memorable retail experiences.
The Physical Store Is Dead, Long Live the Physical Store
Technology has been at the centre of attention for quite some time in the retail world. Whether by the means of new digital distribution channels like marketplaces or technological elements like smart mirrors and augmented reality tools, a lot of pressure is put on good old physical stores to reinvent themselves.
Are You at Risk of Being Disrupted?
Yesterday RFID, today the blockchain, meanwhile you still wonder whether your app really needs its own technical design now that your homepage is finally responsive?
Take a breath, sit back, and let me help you gain some perspective on the latest fashion tech trends.