Successful direct-to-consumer (D2C) business requires a consumer focus enabled by the latest technology. Brands like Nike, Adidas, Rimowa, or Snocks show us how it’s done.
Have you ever wondered whether you have the entrepreneur gene and what it takes to build a brand? Multi-talented designer and Kiwi Frances Jerard built hers from scratch. (more…)
Shopping physical products in dedicated streets was often convenient and sometimes fun. With the advent of digital shopping, we need to rethink the purpose of these streets and how we use them.
Introduce digital business processes in your retail stores to cope with the negative effects of Covid-19 on footfall. Continue reading for a few best practice examples!
With the rise of eCommerce, the importance of visual media has increased. Some best practices for successful eCommerce photography.
To capitalise on often unpredictable consumer preferences, you need to set up an in-season fast-track product development process. A time to market of 40 days is the goal!
Marketplaces are the largest digital D2C distribution channel. Get ready for the KPIs in digital marketplace distribution that measure whether your brand is ready to meet today’s demanding end-consumer needs.
What are today’s online consumer needs and how can physical store formats cater to them? This article discusses recent case studies including Amazon Go, Alibaba and many more.
The digital convenience store is here, and the future of convenience stores feels a lot like shoplifting! In this post I share my experience shopping at the newest Amazon Go store in Seattle.
As the future of physical stores is subject to heated debate, we draw on psychological research to help you create more memorable retail experiences.
The Physical Store Is Dead, Long Live the Physical Store
Technology has been at the centre of attention for quite some time in the retail world. Whether by the means of new digital distribution channels like marketplaces or technological elements like smart mirrors and augmented reality tools, a lot of pressure is put on good old physical stores to reinvent themselves.
Yesterday RFID, today the blockchain, meanwhile you still wonder whether your app really needs its own technical design now that your homepage is finally responsive?
Take a breath, sit back, and let me help you gain some perspective on the latest fashion tech trends.