For 25+ years, some of the world’s biggest brands like Aesop, PUMA and Timberland have worked with Ales Kernjak for his passion for creativity and ability to deliver results. He creates rich, meaningful 360° brand experience moments, authentic storytelling and consumer engagement reflective of today's consumers need and tomorrow's desire. His expertise in retail brand identity engages all the disciplines; retail concept development, design and roll-out, visual merchandising, visual marketing staff training and retail operational guidance. Find out more about his agency, AK Brand Experience here: https://www.akbrandexperience.com.
Excluding the pandemic, nothing has had a greater influence on the resurgence of ‘the store as destination’ than Gen Z.
While Gen X and Millennials started to shun the mall in droves, it is the so-called ‘selfie-generation’ that is now seeking out new ways to interact with products before they purchase. (more…)
In this article, we dive deeper into how brands can best appropriate their spend and decipher how intangible elements of a brand’s identity can be rolled out across store formats and concepts to create clarity of brand, irrespective of size or location of the store.
Retail as we know it is dead. That much is certain. But for brands that place the human at the centre of their world, there is much hope for the store of the future.
As we emerge from the Covid-19 pandemic, innovation, technology and brand experience are leading an exciting rebirth in the delivery of offline retail, resulting in more opportunities with community-led and experience-based retail. Here we explore some of the ways store design helps brands to reshape their portfolio. (more…)
We expand on the article series with ‘The Store of the Future’, a series exploring the evolution of store design.
We look at the concepts and techniques premium and luxury brands are using today, to stay ahead of the curve tomorrow.
Culture is the very embodiment of a brand’s values, ethics and purpose. This installment of our Let’s Talk About series dissects brand culture, the third pillar of the brand experience sweet spot.
Take service experience one step beyond! This installment of our Let’s Talk About series takes a deep dive into service, the second pillar of building a future-proof brand experience.
We all know what service means, right? We all buy things, and we’re all familiar with the customer experience of being handed our purchase in a carrier bag to take home. That’s an example of a basic consumer expectation. (more…)
Clear brand delivery is the ‘sweet spot’ that enables brands to stand out and succeed in a crowded marketplace. It’s built on three pillars: product, services and culture. Today, we talk about product.
How does product shape brand experience? How can a brand’s product experience create a meaningful connection to its customers?
What is brand experience and how can it be simplified in a more complex world? Focus on product, service and culture to break through the noise.