For 25+ years, some of the world’s biggest brands like Aesop, PUMA and Timberland have worked with Ales Kernjak for his passion for creativity and ability to deliver results. He creates rich, meaningful 360° brand experience moments, authentic storytelling and consumer engagement reflective of today's consumers need and tomorrow's desire. His expertise in retail brand identity engages all the disciplines; retail concept development, design and roll-out, visual merchandising, visual marketing staff training and retail operational guidance. Find out more about his agency, AK Brand Experience here: https://www.akbrandexperience.com.
Culture is the very embodiment of a brand’s values, ethics and purpose. This installment of our Let’s Talk About series dissects brand culture, the third pillar of the brand experience sweet spot.
Take service experience one step beyond! This installment of our Let’s Talk About series takes a deep dive into service, the second pillar of building a future-proof brand experience.
We all know what service means, right? We all buy things, and we’re all familiar with the customer experience of being handed our purchase in a carrier bag to take home. That’s an example of a basic consumer expectation. (more…)
Clear brand delivery is the ‘sweet spot’ that enables brands to stand out and succeed in a crowded marketplace. It’s built on three pillars: product, services and culture. Today, we talk about product.
How does product shape brand experience? How can a brand’s product experience create a meaningful connection to its customers?
What is brand experience and how can it be simplified in a more complex world? Focus on product, service and culture to break through the noise.