Sustainable Fashion: Why Patagonia Works Is the Most Beautiful Brand on Earth

This story is about beauty, earth beauty and why engaging in sustainable fashion makes for beautiful brands. But it’s not a romance story, and I’m still the same: we are talking serious brand strategy business!

In 2020, online and multichannel have long become your daily bread and butter, and sustainable fashion is the next big brand strategy topic. (more…)

Let’s Talk About Services

Take service experience one step beyond! This installment of our Let’s Talk About series takes a deep dive into service, the second pillar of building a future-proof brand experience.

We all know what service means, right? We all buy things, and we’re all familiar with the customer experience of being handed our purchase in a carrier bag to take home. That’s an example of a basic consumer expectation. (more…)