Brand Industry: Covid-19 Best Practice Round-up
Brand industry & Covid-19: Discover the latest insights and emerging best practices across a struggling brand and retail industry, from e-commerce and digitalisation to low touch strategic sourcing and creative social distancing implementations.
Covid-19: Diversity & Inclusion Are Vital to Business Recovery
Diversity and inclusion are at risk of slipping off the radar at a time of crisis, but are essential for a company’s recovery, resilience, and innovation post Covid-19.
Retail Operations 2020: Time to Manage Outside of the Box
Barely 20 years ago all retail operations took place in high street store formats. Then cross channel happened, and now Covid-19, and efficient retail operations are utterly transformed.
In the early years of this century, brand retail operation felt like paradise. Store networks were growing globally and being an expanding head of retail was a fun job. Managing high street stores, factory outlets, concession stores and flagships, having CEOs promote direct to consumer growth, and even the CFO was happy. All that was needed for retail operation was easily organised and within the store ‘boxes’. But soon brand stores encountered mighty antagonists.
Strategic Sourcing: Low Touch Is the Post-Covid Best Practice
When airlines were grounded, strategic sourcing had to find new ways. We share five emerging best practices
Over the past decade, all sourcing discussions at the Textile Buying HQ, were about:
- Finding lower prices
- How to be more sustainable
- Exploring alternative production countries
After months of watching the Covid-19 pandemic shake the global economy and adapting our personal lifestyle and company practices to a low touch economy, it’s time to look ahead for new strategic sourcing practices: How will we organise sourcing and how will the pandemic impact the countries we source from? (more…)
Live Streaming E-Commerce: Best Practice Post-Covid Retail in China
To Western ears, TV home shopping may be reminiscent of dull and dated products marketed to mostly elderly consumers. But in China live streaming e-commerce has now become the hottest post-Covid retail trend.
It attracts a young audience, and most successful hosts are brand and retail CEOs.
India’s Reliance Juggernaut & Covid-19
What happens when India’s Reliance Industries’ ambitious trajectory meets the global Covid-19 pandemic and its impact on the consumer market?
Digitalisation Is the Face Mask of Your Physical Retail Business
Introduce digital business processes in your retail stores to cope with the negative effects of Covid-19 on footfall. Continue reading for a few best practice examples!
Shop, Work, Meet & Eat in the Time of Corona: 5 Best Practices in Social Distancing
Social Distancing turns profitability into an even bigger challenge for businesses. These five best practice examples show how social distancing can go hand in hand with creativity and innovation.
Ecom Real Talk: 4 Ways Brands Can Benefit from Marketplace and Wholesale Business
Marketplace and wholesale business benefit from each other. Choose from four ways to overcome your budget limitations and become your own selling hero.
Post Covid Industry Best Practice in Retail & Online
The Covid-19 pandemic is devastating for those with pre-existing conditions. But it also mobilises the best in all others: unforeseen creativity, outstanding personal engagement, true loyalty and support among many more qualities.
There is no way around acknowledging that the situation is grim wherever you look and listen across the brand and retail industry, in parts even online. But if we pay close attention, we can also observe new brand industry best practice emerging.
Individual Retail – Now More Than Ever!
How a life-threatening pandemic that had best remained script material for science fiction novels is also an urgent invitation to a reset of owner-operated retail stores. (more…)
Everything Will Be Alright Dear Brand & Retail Industry
This is about an expert pandemic, future pacing, a little bit of motivation and no bad news at all. From your blog’s curators.
Before this post reaches you, it went through five different incarnations in six weeks of lockdown. It started out very German in tone ‘this will get very dirty before it is over’, to shift to ‘how to stop your cash bleeding’, until it gradually reached its current Italian mood, ‘andrà tutto bene’.
Ecom Real Talk: A Deep Dive on Marketplaces for Fashion
Selling on marketplaces is no longer an ‘if’ question, but has become about ‘when and how’. A deep dive into the structure of online marketplaces for fashion.
“We don’t want to sell online because we want to protect our brick & mortar stores.”
That’s a sentence I’ve heard over and over since I started working in the online sales business nine years ago. By now, however, I rarely hear it anymore in the fashion industry. But switch industry, and we’re back where fashion was when it began to embrace change a few years ago. (more…)
Society Needs your Engagement
Dear Brand Growth Inspiration readers,
extraordinary times require extraordinary measures. We decided to suspend our regular distribution of growth inspiration to allow everyone to focus on what is most important at this time: to care for friends, neighbours, family and society. (more…)
Staff Cost Reduction Ahead
The ongoing coronavirus crisis adds to deep dips in store traffic. As retailers look at staff cost reduction to minimise the negative effect on their bottom line, this case study provides insights beyond a simple staff cost vs. sales ratio.
Ship From Store: Omnichannel Best Practice?
More and more brands are now shipping from store. Is ship-from store an option for your brand? This article explores the benefits and cost.
Let’s Talk About Culture
Culture is the very embodiment of a brand’s values, ethics and purpose. This installment of our Let’s Talk About series dissects brand culture, the third pillar of the brand experience sweet spot.
eCommerce Photography: A Picture Is Worth a 1000 Words
With the rise of eCommerce, the importance of visual media has increased. Some best practices for successful eCommerce photography.
