Advanced Board Reporting, or How Controlling Can Enable Supervisory Best Practice
Change is becoming the only constant. What does it take for supervisory boards and CFOs to keep up with time and new requirements of advanced board reporting?
Let’s Talk About Services
Take service experience one step beyond! This installment of our Let’s Talk About series takes a deep dive into service, the second pillar of building a future-proof brand experience.
We all know what service means, right? We all buy things, and we’re all familiar with the customer experience of being handed our purchase in a carrier bag to take home. That’s an example of a basic consumer expectation. (more…)
Brand Management 2019: The Year in Review
We’ve curated our brand management reader favourites of 2019 for you. Topics include digital marketplace distribution, multichannel retail, brick & mortar stores in a digital world, brand story telling, omnichannel best practice, as well as an installment on product from our new opinion series ‘Let’s talk about…’.
Make the World Greta Again: How Sustainable Is Your Brand & Retail Really?
Please excuse the pun, I just had to make it to grab your attention. I want you, and I want your engagement – to read and perhaps share this article, but much more importantly, to make sustainability a wholehearted top priority in 2020.
Omnichannel Loyalty: How to Use Geo-fencing to Drive In-store Traffic from App Users
Online and offline channels are merging. Here are some real-world examples of brands driving in-store traffic by sending geo-fencing promotions to app users, requiring almost no investment
Time to Market: The Hidden Secrets of Fast Fashion
To capitalise on often unpredictable consumer preferences, you need to set up an in-season fast-track product development process. A time to market of 40 days is the goal!
How to Measure Staff Motivation: The Big Unknown
Staff motivation is notoriously difficult to capture. This article shows how to combine Footfall Utilisation Index with Staffing Index to truly measure staff motivation.
Let’s Talk About Product
Clear brand delivery is the ‘sweet spot’ that enables brands to stand out and succeed in a crowded marketplace. It’s built on three pillars: product, services and culture. Today, we talk about product.
How does product shape brand experience? How can a brand’s product experience create a meaningful connection to its customers?
Special Edition: Digital Distribution
We’ve come a long way from early computer networks to the networked world we operate in today. The brand and retail industry may have been a late bloomer, but the past decade or so has seen a veritable explosion of developments in digital distribution.
Letʼs Talk About Brand Experience
What is brand experience and how can it be simplified in a more complex world? Focus on product, service and culture to break through the noise.
BIOGENA – a unique retail concept and multichannel execution at its best
How the small Austrian company shook up the distribution of an entire market
Artificial Intelligence in the Design Process: Is Fashion Ready?
Artificial intelligence is set to transform business, entire industries and even our everyday lives. As its impact reaches the fashion business, is the industry ready to incorporate machine learning into the design process, or is it still a frontier too far?
How US Brick & Mortar Stores Can Survive in the Digital Age
Brick and mortar in the digital age: learn how Nike, Recreational Equipment Inc and other leading retailers thrive despite the ongoing retail shakeout in the United States.
How International Brands Succeed in India
Global Brands in India look back on a history spanning more than 150 years. What success factors can today’s brands learn from the earlier waves of brand expansion to the subcontinent?
7 Tips on How to Reduce Your Time to Market
Fast Fashion is one of the industry’s main winners. But many large brands are still struggling to reduce time to market. Read on for ideas to speed up lead times!
Recommended Brand & Retail Management Reading
Keep up to date with our quarterly round-up of recommended brand and retail management reading! Discover the latest insights in omnichannel retailing, global expansion, retail locations, a KPI slam and a Berlin gem!
How to Drive International Expansion Without Escalating Complexity
Customise or standardise? That’s perhaps the most important question a brand at the beginning of its international expansion has to answer.
Depending on who you ask, you will get very different answers. If you ask your brand and marketing management, they will vote for as much standardisation as possible. If you ask your sales force, the answer will be quite the opposite.
Brand Financial Budgeting – Ideas and Best Practices for Your Next Budget
Moving from retail to e-com to omnichannel, sound financial budgeting is ever more important for brands today. In this article we share some key learnings to help your teams plan better during the upcoming budget season.
