Brand industry & Covid-19: Discover the latest insights and emerging best practices across a struggling brand and retail industry, from e-commerce and digitalisation to low touch strategic sourcing and creative social distancing implementations.
Diversity and inclusion are at risk of slipping off the radar at a time of crisis, but are essential for a company’s recovery, resilience, and innovation post Covid-19.
Barely 20 years ago all retail operations took place in high street store formats. Then cross channel happened, and now Covid-19, and efficient retail operations are utterly transformed.
In the early years of this century, brand retail operation felt like paradise. Store networks were growing globally and being an expanding head of retail was a fun job. Managing high street stores, factory outlets, concession stores and flagships, having CEOs promote direct to consumer growth, and even the CFO was happy. All that was needed for retail operation was easily organised and within the store ‘boxes’. But soon brand stores encountered mighty antagonists.
When airlines were grounded, strategic sourcing had to find new ways. We share five emerging best practices
Over the past decade, all sourcing discussions at the Textile Buying HQ, were about:
- Finding lower prices
- How to be more sustainable
- Exploring alternative production countries
After months of watching the Covid-19 pandemic shake the global economy and adapting our personal lifestyle and company practices to a low touch economy, it’s time to look ahead for new strategic sourcing practices: How will we organise sourcing and how will the pandemic impact the countries we source from? (more…)
To Western ears, TV home shopping may be reminiscent of dull and dated products marketed to mostly elderly consumers. But in China live streaming e-commerce has now become the hottest post-Covid retail trend.
It attracts a young audience, and most successful hosts are brand and retail CEOs.
Introduce digital business processes in your retail stores to cope with the negative effects of Covid-19 on footfall. Continue reading for a few best practice examples!
Social Distancing turns profitability into an even bigger challenge for businesses. These five best practice examples show how social distancing can go hand in hand with creativity and innovation.
Marketplace and wholesale business benefit from each other. Choose from four ways to overcome your budget limitations and become your own selling hero.
The Covid-19 pandemic is devastating for those with pre-existing conditions. But it also mobilises the best in all others: unforeseen creativity, outstanding personal engagement, true loyalty and support among many more qualities.
There is no way around acknowledging that the situation is grim wherever you look and listen across the brand and retail industry, in parts even online. But if we pay close attention, we can also observe new brand industry best practice emerging.
This is about an expert pandemic, future pacing, a little bit of motivation and no bad news at all. From your blog’s curators.
Before this post reaches you, it went through five different incarnations in six weeks of lockdown. It started out very German in tone ‘this will get very dirty before it is over’, to shift to ‘how to stop your cash bleeding’, until it gradually reached its current Italian mood, ‘andrà tutto bene’.
Selling on marketplaces is no longer an ‘if’ question, but has become about ‘when and how’. A deep dive into the structure of online marketplaces for fashion.
“We don’t want to sell online because we want to protect our brick & mortar stores.”
That’s a sentence I’ve heard over and over since I started working in the online sales business nine years ago. By now, however, I rarely hear it anymore in the fashion industry. But switch industry, and we’re back where fashion was when it began to embrace change a few years ago. (more…)
Dear Brand Growth Inspiration readers,
extraordinary times require extraordinary measures. We decided to suspend our regular distribution of growth inspiration to allow everyone to focus on what is most important at this time: to care for friends, neighbours, family and society. (more…)