That One Perfect Day: How UGG Solves the Ice Cream Problem

Thanksgiving in the US, Ramadan in the Middle East, Christmas, or simply next Saturday: high traffic days define the brand store operation winners. Here’s how UGG does it.

Brand store operation is not a complicated job. As a sales clerk in lifestyle retail, it comprises three core processes: 1. receiving and displaying merchandise, 2. serving customers and 3. removing goods from the shelf to make room for the new season.

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Is It Magic? A Retail Survival Check of the First German Disney Store

Disney opened its first brick and mortar store in Germany three weeks ago. Let’s perform a retail survival check to guesstimate its chances of sustainable success!

Truth be told, it is not actually the first Disney store to ever open its door to magic in Germany. Disney ran four stores in the 90ies which, according to Disney, had to close due to licensing problems. With its new store on one of Germany’s busiest high streets, Disney starts a second attempt to conquer the German market with its merchandising products.

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A new paradigm for European retail?

European markets are shifting. Find out what trends and challenges European brand retail faces and learn how to navigate shifting markets to sustain growth into the future.

With the European economy showing positive signs of growth and consumer markets improving, this year’s MAPIC is set to be an interesting one. The FSP team is looking forward to attending the conference to explore the opportunity for real estate investment with clients and colleagues.

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Marketplaces Are Now the Biggest Digital Distribution Channel for Brands

Digital distribution via marketplaces is big business. The choice of marketplaces is large. Selecting the right ones and operational execution are key.

Germany’s Bundesverband Onlinehandel (BVOH) teamed up with the agency p.digital to conduct a study about the state of the e-commerce marketplace industry. The study ‘Marketplaces Across the World’ charts 335 marketplaces in Europe alone and lists over 740 globally.

These findings alone make obvious that e-commerce marketplaces in Europe and globally have become an important channel of distribution. But there is more:

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Don’t Trust Your KPI Expectations!

Explore how to keep management and organization committed if your KPIs for international expansion don’t meet the expectations.

This post shows how KPIs in new markets can differ enormously from your home market. When starting international expansion, reporting often needs to be reviewed to make sure that you get the full picture and give a new market its fair chance. This is part 6 of my series on international expansion, catch up with my previous pieces here.

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Retail Performance: I Like Like for Like – I don’t Like Like for Like

H&M gave up their monthly reporting in July. An indication of an ailing retailer? Debatable – Zara never did it in the first place.

Three years after H&M gave up on like for like reporting, they stopped publishing monthly sales figures altogether. H&M follows the path of other well-known retailers that no longer publicly report monthly details of their like for like retail performance. (more…)

Top Sporting Goods Brands Not Fit for Omni Channel Services

“Most brands are pretty bad at omni channel services.” That was the conclusion I came to during a recent online-offline study tour in London.

Asics, Adidas, New Balance, Nike, and Puma were my main brands of interest. To assess them, I researched omni channel services best practices of a wide range of brands and retailers, created a scorecard, and built a store assessment app. In late August, I went on a field trip to London to find out how well they performed.

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Is Your Store Format Ready for International Expansion? Part II

Customer Service levels and consumer expectations differ from country to country. This post (Part II of this series) shows how those differences affect your staffing and how you select, train, motivate and pay your store staff when expanding into new markets.

In Part I I talked about the specifics to consider when taking a proven retail format international with regards to store location, adjacencies, assortment, product mix, store size, dimensions, layout and store look and feel.

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Brands in Stormy Weather – Beyond Retail Lease Management !

Is your major store closure scare just behind you, or is it yet to come? Think about developing your retail lease management!

Doing business in highly competitive markets, experiencing the deterioration of margins and heavy brand over distribution, as well as exit and rent reduction projects have become a necessity, even for well-known fashion retailers.

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Art Sells!

To store and offer goods is no longer the main task of stores. Innovative retailers need to reinvent themselves – and for some, that’s like curating an art gallery.

While online shopping is growing and retailers mutate into logistics experts, the question of sense or nonsense of brick and mortar stores remains pending. Some innovative retailers respond by regularly questioning their own perceptions. They have realized that, to many people, high streets have become sources of inspiration rather than just stockrooms to satisfy their needs.

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How to get Quality into your Brand Growth Planning 2018

Key learnings of 30 years strategic planning. A plea for enhanced quality and tips how to improve your planning, today.

In January, Reuters reported that 38 % of 406 major US companies prepared for 2017 with a zero-based budget (ZBB) approach, and cites a respective 2016 Bain study. How lifestyle brands had planned for 2017 is unknown, but in the light of the US retail environment, many brands had to apply major cost cutting exercises to adjust earlier plans.

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Is Your Retail Format Ready for International Expansion? Part I

The days, when brands could establish a successful retail format at home and just roll it out internationally without major adaptations, are long over.

Customer centricity is the new holy grail in the retail business, promising prosperity and success for any retail format. Surprisingly, many brands still start to roll-out a retail format without even trying to understand whether and how consumers and their behaviors differ in a new market. This post illustrates what to explore and adapt to establish a successful retail format when going international.

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