Alexander’s expertise comes from over 25 years of operational retail management and consulting with fashion & lifestyle brands. He is a passionate fighter for offline retail and his specialty is the translation of great brands into unique store concepts. He follows his front experiences in retail stores and is always focused in end-customer perspectives. Knowing, that offline retail needs to provide more than just being a shopping channel.
Alexander is also regularly booked as a key note speaker for his inspiring and dynamic presentation style. Additionally, he is the founder and editor of the Slowretail Blog and occasionally holds lectureships at the Academy of Fashion and Design (AMD) in Germany.