The Future in Brand Distribution – in Search of a 1000 Minds
We believe that a 1000 minds can help paint a more accurate picture of what the future in brand distribution could look like. Please share your perspective on the future in brand distribution. ….. click for more inspiration
The Uber Way of Wholesale Buying – Tommy’s New Digital Showroom
Investing in wholesale processes was not a brand industry priority over the last few years. Tommy Hilfiger prioritized it though and created a best practice wholesale buying process. ….. click for more inspiration
How to get Quality into your Brand Strategy and Planning
Key learnings of 30 years brand strategy and planning. Tips how to improve your brand growth planning, today. ….. click for more inspiration
Department Stores in Italy: on the Way to Global Best Practices
Department Stores in Italy went through structural changes, the perspective for brand distribution changed – we take a look on the perspectives. ….. click for more inspiration
D2C: It’s All About Tech
Software tools bring your D2C strategy to life. Learn which D2C tools are key to consider in this overview. ….. click for more inspiration
Brand Financial Budgeting – Ideas and Best Practices for Your Next Budget
Moving from retail to ecom to omnichannel, sound financial budgeting is ever more important for brands today. In this article we share some key learnings to help your teams plan better during the upcoming budget season. ….. click for more inspiration
Retail Portfolio Assessment: The Good Ones Into the Pot, the Bad Ones Into Your Crop
What tools are available to help brands choose their most promising retail locations, and identify the not so promising ones? Let’s mobilise some unusual KPIs! ….. click for more inspiration
Letʼs Talk About Brand Experience
What is brand experience and how can it be simplified in a more complex world? Focus on product, service and culture to break through the noise. ….. click for more inspiration
Is It Magic? A Retail Survival Check of the First German Disney Store
Disney opened its first brick and mortar store in Germany three weeks ago. Let’s perform a retail survival check to guesstimate its chances of sustainable success! ….. click for more inspiration
Special Edition: Omni Channel Retailing
Our omni channel retailing special edition separates buzzword from best practice strategies and shares some of the best omni channel retail across the industry with you. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration