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Staff Cost Reduction Ahead

The ongoing coronavirus crisis has store traffic take deep dips. As retailers look at staff cost reduction to minimise the negative effect on their bottom line, this article provides insights beyond a simple staff cost vs. sales ratio. ….. click for more inspiration

Let’s Talk About Culture

Culture is the very embodiment of a brand’s values, ethics and purpose. This installment of our Let’s Talk About series dissects brand culture, the third pillar of the brand experience sweet spot. ….. click for more inspiration

Brand Distribution: Why Now Is the Time for Mexico

Reaching a realistic assessment of Mexico’s brand distribution potential. ….. click for more inspiration

Brands in Stormy Weather – Beyond Retail Lease Management !

Is your major store closure scare just behind you, or is it yet to come? How do you maintain a healthy lease management? ….. click for more inspiration

Brand Restructuring in 20 Minutes

LEGO’s recovery from bankruptcy is a most convincing example of brand restructuring. In an excellent 20 min interview LEGO’s CEO explains how they did it. ….. click for more inspiration

A Unique Store Map

With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration

Offline Retail: Get Out of the Comfort Zone!

An open letter to all offline retailers who need to attract new customers in the face of growing online competition (if you’re not too tired for a pillow fight). ….. click for more inspiration

10 Tips for Excellence in Brand Partner Distribution

Most brands use partners to grow their brand internationally. We provide 10 best practice tips to grow your international partner distribution successfully. ….. click for more inspiration

Latest Posts

Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration

Society Needs your Engagement

extraordinary times require extraordinary measures. We suspend our regular distribution of growth inspiration to allow everyone to focus on what is most important at this time: to care for friends, neighbours, family and society. ….. click for more inspiration

About the Blog

Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration