Omnichannel Loyalty: How to Use Geo-fencing to Drive In-store Traffic from App Users
Online and offline channels are merging. Here are some real-world examples of brands driving in-store traffic by sending geo-fencing promotions to app users, requiring almost no investment. ….. click for more inspiration
Retail Performance: I Like Like for Like – I don’t Like Like for Like
Is there any evidence for a correlation between like for like retail performance reporting and growth success in the day and age of the internet? Our expert authors debate the pros and cons. ….. click for more inspiration
Let’s Talk About Services
Take service experience one step beyond! This installment of our Let’s talk about series takes a deep dive into service, the second pillar of building a future-proof brand experience. ….. click for more inspiration
Brand Distribution: Why Now Is the Time for Mexico
Reaching a realistic assessment of Mexico’s brand distribution potential. ….. click for more inspiration
Time to Market: The Hidden Secrets of Fast Fashion
To capitalise on often unpredictable consumer preferences, you need to set up an in-season fast-track product development process. A time to market of 40 days is the goal! ….. click for more inspiration
Brand Development for the Future: Back to the Basics
Successful brand development relies on getting three key areas right: having a unique selling proposition (USP), working with the right people, and creating simple and lean processes. ….. click for more inspiration
A Unique Store Map
With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration
Back to the Colors at 83 – Happy Birthday Luciano Benetton!
Benetton Group co-founder Luciano Benetton celebrated his 83rd birthday on Sunday, a few weeks after reinstating himself as executive chairman of his brand. A signal of hope in fashion-wise overburdened times. ….. click for more inspiration
3 Low-investment Product Customisation Options
Customisation and personalisation of products and services is one of the most important current trends in the consumer goods industry. To get started, consider these three low-investment customisation options. ….. click for more inspiration
Latest Posts
Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration
Special Edition: Going Global
International expansion has traditionally been slow, expensive and high risk. But to many brands and retailers, the opportunities in going global remain compelling. This special ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration