Omnichannel Loyalty: How to Use Geo-fencing to Drive In-store Traffic from App Users
Online and offline channels are merging. Here are some real-world examples of brands driving in-store traffic by sending geo-fencing promotions to app users, requiring almost no investment. ….. click for more inspiration
Optimal Retail Space: How Big Should Your Assortment Be?
Finding the right assortment size to determine optimal retail space is a key question for retail performance projects. Learn about a simple method to determine assortment size for retailers with several stores in comparable locations. ….. click for more inspiration
Let’s Talk About Services
Take service experience one step beyond! This installment of our Let’s talk about series takes a deep dive into service, the second pillar of building a future-proof brand experience. ….. click for more inspiration
How to Drive International Expansion Without Escalating Complexity
Customise or standardise? That’s perhaps the most important question a brand at the beginning of its international expansion has to answer. Depending on who you ask, you will get very different answers. ….. click for more inspiration
Engaging Associates: Best Practice Retail Operations at Polo Ralph Lauren
Your KPIs, dashboard and performance management are in place, but your retail operations are missing that final touch? This best practice story shows how new technologies can help you win at associate engagement too. ….. click for more inspiration
Brand Restructuring in 20 Minutes
LEGO’s recovery from bankruptcy is a most convincing example of brand restructuring. In an excellent 20 min interview LEGO’s CEO explains how they did it. ….. click for more inspiration
A Unique Store Map
With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration
The Slowear Brand Experience
Slowear is a brand of four traditional Italian apparel manufacturers who are expanding globally, providing a unique store concept to their customers. ….. click for more inspiration
Redefining Retail Space Management Through Augmented Reality
Digital distribution reshapes the role of retail stores and already today, we see brands and retailers setting themselves apart. By using augmented reality tools like ….. click for more inspiration
Latest Posts
Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration
Brand Management 2019: The Year in Review
We’ve curated our brand management reader favourites of 2019 for you. Topics include digital marketplace distribution, multichannel retail, brick & mortar stores in a digital ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration