Omnichannel Loyalty: How to Use Geo-fencing to Drive In-store Traffic from App Users
Online and offline channels are merging. Here are some real-world examples of brands driving in-store traffic by sending geo-fencing promotions to app users, requiring almost no investment. ….. click for more inspiration
Retail Portfolio Assessment: The Good Ones Into the Pot, the Bad Ones Into Your Crop
What tools are available to help brands choose their most promising retail locations, and identify the not so promising ones? Let’s mobilise some unusual KPIs! ….. click for more inspiration
Let’s Talk About Culture
Culture is the very embodiment of a brand’s values, ethics and purpose. This installment of our Let’s Talk About series dissects brand culture, the third pillar of the brand experience sweet spot. ….. click for more inspiration
Retail India: Version 4.0
Explore how the Indian retail sector has evolved over the decades and discover what’s in store for the now emerging version 4.0 of Indian retail: global investment, retail ecosystems and a competitive consumer landscape. ….. click for more inspiration
Engaging Associates: Best Practice Retail Operations at Polo Ralph Lauren
Your KPIs, dashboard and performance management are in place, but your retail operations are missing that final touch? This best practice story shows how new technologies can help you win at associate engagement too. ….. click for more inspiration
Partner Retail is Still the Smarter Retail and Here is Why
DTC became brands’ favourite distribution channel, but it is investment heavy. Partner Retail is lighter and more profitable. VF, Pandora and Levi’s show how to grow both. ….. click for more inspiration
A Unique Store Map
With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration
Cheese Please! A Lesson in Brand Building
How to turn cheese from an every-day commodity into a sought-after lifestyle brand? Join us for a brand building lesson with Cheese & More by Henri Willig. ….. click for more inspiration
Size Matters! 4 High and Low Tech Solutions for Fashion Size Finding
Fashion size finding remains a challenge for retailers and consumers. Choose the right fit for you from our shortlist of size finding technologies. ….. click for more inspiration
Latest Posts
Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration
Society Needs your Engagment
extraordinary times require extraordinary measures. We suspend our regular distribution of growth inspiration to allow everyone to focus on what is most important at this time: to care for friends, neighbours, family and society. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration