Brand Retail Strategy: Retailers are from Mars, Brands are from Venus

150 years of brand retail strategy, yet still many even big brands made unsuccessful attempts to grow. It shows that experience is no guarantee for success. ….. click for more inspiration

Latest Posts

Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration

What’s Hot in Global Market Expansion

Global market expansion as a strategic project is constantly evolving. What are the latest trends in terms of country mix, location, and digital disruption? ….. click for more inspiration

Bow Power: Retail Customer Service KPI of the Year

Retail customer service is measurable, most notably in Japan’s retail sector. The country has been known for its service culture for many years. ….. click for more inspiration

How to Drive International Expansion Without Escalating Complexity

Customise or standardise? This is the question! Maybe THE most important one whenever a brand starts its international expansion! Depending on who you ask, you will ….. click for more inspiration

Unique Brand Store Map

‘Flagships’, ‘lighthouses’, ‘High Street showrooms’, ‘community stores’, ‘full price stores’, ‘future stores’, ‘factory outlets’, ‘concession stores’, ‘brand experience store’, … and many more ….. click for more inspiration

The Uber Way of Wholesale Buying – Tommy’s New Digital Showroom

Investing in wholesale processes was not a brand industry priority over the last few years. Tommy Hilfiger prioritized it though and created a best practice wholesale buying process. ….. click for more inspiration

6 Retail & Brand Management Reading Favourites

Been strapped for quality reading time lately? Here’s your chance to catch up! We’ve curated six recent reader favourites, inspiration guaranteed. ….. click for more inspiration

About the Blog

Don’t know where to turn to for high quality growth and performance inspiration? Then join this blog and its brand experts for a regular dose ….. click for more inspiration