140 Global Top Retail Cities: A Strategic Overview
If you work in global retail, JLLs annual overview of the top 240 retailers in the top retail cities is one of our ‘must read’ for brand strategists. ….. click for more inspiration
Accessible Shopping Beyond Purple Tuesday
The UK’s first Purple Tuesday, a day dedicated to an accessible shopping experience, is coming up. Research shows that accessible shopping remains too rare, explore with us how accessibility matters and what you can do to improve it. ….. click for more inspiration
Brand Development for the Future: Back to the Basics
Successful brand development relies on getting three key areas right: having a unique selling proposition (USP), working with the right people, and creating simple and lean processes. ….. click for more inspiration
A Unique Store Map
With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration
Dior, Bihor & A Free Business Idea for You
Dior copies a traditional Romanian jacket – and is called out for plagiarism by local creators who launch their own collection Bihor Couture in response. ….. click for more inspiration
International Expansion – How to Find the Best Distribution Model?
Selecting the most appropriate channel mix – using the optimal distribution model for any new market – is like finding your way in a multidimensional ….. click for more inspiration
These 3 Quick Wins Increase Sell-through and Push Gross Margin
Traditional retail landscapes are undergoing disruptive changes. Many brands that used to invest in own retail are currently reshaping their portfolio and closing down stores. At the same time, brands face the challenge of identifying ways to improve the Like-4-Like performance for their remaining points of sale (POS). This post introduces 3 low-cost options how to push sell-through, reduce mark-downs and improve Gross Margin. ….. click for more inspiration
Latest Posts
Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration
Special Edition: Brand Growth Strategy for CEOs & Strategic Planners
How’s your year going so far? Now’s a good time to take stock and prepare for the upcoming planning season! This special edition offers some brand growth strategy inspiration for CEOs and strategic planners. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration