Adidas Best Practice Brand Distribution Strategy
Aiming for the world’s most affluent consumers in highly competitive environments: Adidas’ Top City Strategy 2020 is at halfway, what is best practice and what can you learn for your distribution strategy? ….. click for more inspiration
Driving Brand Growth with Private Equity
Brand private equity investments have increased, but not all have been success stories. So how can PE & brands work together successfully? ….. click for more inspiration
Latest Posts
Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration
Caine’s Arcade: A 9 Years old Global Retailer of the Year
There are many great stores around the globe. Caine’s Arcade, built by a 9 year old boy, was probably retailer of the year. Here is how he inspires! ….. click for more inspiration
International Expansion – How to Find the Best Distribution Model?
Selecting the most appropriate channel mix – using the optimal distribution model for any new market – is like finding your way in a multidimensional ….. click for more inspiration
How to Measure Omnichannel Retailing Success
Brand growth management already has many KPIs . What omnichannel retailing KPIs do you use to measure the payback of your investment? ….. click for more inspiration
A Unique Store Map
With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration
Italy: Attractive Retail Destination for International Brands
Italy – ‘New’ retail destination for international brands? Reasons for global powerhouses to grow in this market and diverse ways how to do it. ….. click for more inspiration
Update Your Brand Management Reading List
Add our selection as diverse as the latest trends in edited retail, high and low tech fashion size finders, an update on fashion retail in India, creating memorable store experinces or Adidas’ Global Cities strategy to your brand management reading list. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration