The Digital Age needs Digital Leadership
If you look into the digital market, you will notice that there are no German or even European big players in the digital commerce business. ….. click for more inspiration
Omnichannel Loyalty: How to Use Geo-fencing to Drive In-store Traffic from App Users
Online and offline channels are merging. Here are some real-world examples of brands driving in-store traffic by sending geo-fencing promotions to app users, requiring almost no investment. ….. click for more inspiration
Going Benelux? Done right, a growth opportunity for brands and retailers
What are the challenges and opportunities of brand expansion to Benelux? Learn how to best tap the full potential of the Benelux retail markets. ….. click for more inspiration
The Future in Brand Distribution – in Search of a 1000 Minds
We believe that a 1000 minds can help paint a more accurate picture of what the future of brand distribution could look like. Please share your perspective on the future in brand distribution. ….. click for more inspiration
India’s Reliance Juggernaut & Covid-19
What happens when India’s Reliance Industries’ ambitious trajectory meets the global Covid-19 pandemic and its impact on the consumer market? ….. click for more inspiration
Latest Posts
Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration
Retail Performance: I Like Like for Like – I don’t Like Like for Like
Is there any evidence for a correlation between like for like retail performance reporting and growth success in the day and age of the internet? Our expert authors debate the pros and cons. ….. click for more inspiration
Letʼs Talk About Brand Experience
What is brand experience and how can it be simplified in a more complex world? Focus on product, service and culture to break through the noise. ….. click for more inspiration
A Unique Store Map
With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration
Culinary Treats & Shopping
The way to a customer’s heart is through their stomach! Culinary treats have the potential to increase conversion rates and average ticket size for retailers. Success isn’t guaranteed, but these factors significantly reduce the risk of failure. ….. click for more inspiration
Update Your Brand Management Reading List
Add our selection as diverse as the latest trends in edited retail, high and low tech fashion size finders, an update on fashion retail in India, creating memorable store experinces or Adidas’ Global Cities strategy to your brand management reading list. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration