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How to Sell on Online Marketplaces

Do you struggle finding growth avenues for your brand? Here’s the most important how-tos to help your brand succeed on marketplaces! ….. click for more inspiration

Everything Will Be Alright Dear Brand & Retail Industry

Andrà tutto bene in the brand & retail industry? This is about an expert pandemic, future pacing, a little bit of motivation and no bad news at all. From your blog’s curators. ….. click for more inspiration

Brands in Stormy Weather – Beyond Retail Lease Management !

Is your major store closure scare just behind you, or is it yet to come? How do you maintain a healthy lease management? ….. click for more inspiration

India’s Fashion & Retail Sector: An Overview

Private consumption driven economic growth, a population of 1.3 billion with huge linguistic and social diversity… amongst other challenges and opportunities international brands have to consider before entering India’s fashion retail market! ….. click for more inspiration

These 3 Quick Wins Increase Sell-through and Push Gross Margin

Traditional retail landscapes are undergoing disruptive changes. Many brands that used to invest in own retail are currently reshaping their portfolio and closing down stores. At the same time, brands face the challenge of identifying ways to improve the Like-4-Like performance for their remaining points of sale (POS). This post introduces 3 low-cost options how to push sell-through, reduce mark-downs and improve Gross Margin. ….. click for more inspiration

Let’s Talk About Brand Culture

Culture is the very embodiment of a brand’s values, ethics and purpose. This installment of our Let’s Talk About series dissects brand culture, the third pillar of the brand experience sweet spot. ….. click for more inspiration

Post Covid Retail – Rethinking store processes & merchandise management

Cutting store costs became popular, but lower head count costs retail productivity and flexibility. Here’s how to do Post Covid Retail right. ….. click for more inspiration

Update Your Brand Management Reading List

Add our selection as diverse as the latest trends in edited retail, high and low tech fashion size finders, an update on fashion retail in India, creating memorable store experinces or Adidas’ Global Cities strategy to your brand management reading list. ….. click for more inspiration

About the Blog

Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration