Optimal Retail Space: How Big Should Your Assortment Be?

Finding the right assortment size to determine optimal retail space is a key question for retail performance projects. Learn about a simple method to determine assortment size for retailers with several stores in comparable locations. ….. click for more inspiration

Let’s Talk About Services

Take service experience one step beyond! This installment of our Let’s talk about series takes a deep dive into service, the second pillar of building a future-proof brand experience. ….. click for more inspiration

How to Drive International Expansion Without Escalating Complexity

Customise or standardise? That’s perhaps the most important question a brand at the beginning of its international expansion has to answer. Depending on who you ask, you will get very different answers. ….. click for more inspiration

Engaging Associates: Best Practice Retail Operations at Polo Ralph Lauren

Your KPIs, dashboard and performance management are in place, but your retail operations are missing that final touch? This best practice story shows how new technologies can help you win at associate engagement too. ….. click for more inspiration

Brand Restructuring in 20 Minutes

LEGO’s recovery from bankruptcy is a most convincing example of brand restructuring. In an excellent 20 min interview LEGO’s CEO explains how they did it. ….. click for more inspiration

A Unique Store Map

With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration

The Slowear Brand Experience

Slowear is a brand of four traditional Italian apparel manufacturers who are expanding globally, providing a unique store concept to their customers. ….. click for more inspiration

Latest Posts

Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration

Brand Management 2019: The Year in Review

We’ve curated our brand management reader favourites of 2019 for you. Topics include digital marketplace distribution, multichannel retail, brick & mortar stores in a digital ….. click for more inspiration

About the Blog

Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration