The Future in Brand Distribution – in Search of a 1000 Minds
We believe that a 1000 minds can help paint a more accurate picture of what the future in brand distribution could look like. Please share your perspective on the future in brand distribution. ….. click for more inspiration
Artificial Intelligence in the Design Process: Is Fashion Ready?
Artificial intelligence has the potential to transform the fashion industry. But is the industry ready to incorporate machine learning into the design process, or is it still a frontier too far? ….. click for more inspiration
Brick & Mortar is the new Online: E-commerce Trends 2019
Fair warning: this article on online trends is ill-suited for e-commerce managers. Out of your echo chamber, you may find that you are turning into the brick & mortar retailer you never wanted to be. Other online trends include weather sensitivity and private equity. ….. click for more inspiration
Going Benelux? Done right, a growth opportunity for brands and retailers
What are the challenges and opportunities of brand expansion to Benelux? Learn how to best tap the full potential of the Benelux retail markets. ….. click for more inspiration
D2C: It’s All About Tech
Software tools bring your D2C strategy to life. Learn which D2C tools are key to consider in this overview. ….. click for more inspiration
Digitalisation Is the Face Mask of Your Physical Retail Business
Introduce digital business processes in your retail stores to cope with the negative effects of Covid-19 on footfall. Continue reading for a few best practice examples. ….. click for more inspiration
How to Measure Staff Motivation: The Big Unknown
Staff motivation is notoriously difficult to capture. This article shows how to combine Footfall Utilisation Index with Staffing Index to truly measure staff motivation. ….. click for more inspiration
Evolution of Store Design
Retail as we know it is dead. That much is certain. But for brands that place the human at the centre of their world, there is much hope for the store of the future. ….. click for more inspiration
Tom’s – A Brand Future Store in London
California footwear brand TOMS launched its first London store, that’s well balanced in brand and commercial needs. We assess the store and its features. ….. click for more inspiration
Special Edition: Processes & Operations for Retail Managers
While everyone talks about growing online sales, offline retail still makes up the vast majority of consumption. This special edition offers inspiration and guidance on process & operations for retail managers in this context. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration