Let’s Talk About Product
Clear brand delivery is the ‘sweet spot’ that enables brands to stand out and succeed in a crowded marketplace. It’s built on three pillars: product, services and culture. Today, we talk about how products shape brand experience and how a brand’s product experience creates meaningful connections with consumers. ….. click for more inspiration
Artificial Intelligence in the Design Process: Is Fashion Ready?
Artificial intelligence has the potential to transform the fashion industry. But is the industry ready to incorporate machine learning into the design process, or is it still a frontier too far? ….. click for more inspiration
Retail Conversion Rates: Made in Saudi Arabia
Retail conversion rates vary and are heavily influenced by the quality of traffic and consumer shopping modes. This post offers examples and insights. ….. click for more inspiration
Brand Sales and Distribution 2020: New Ways to Drive International Growth
Overall brand growth remains mostly dynamic in 2019. But as financial reports show, growth rates have decreased for many. Be it in the US or in Europe, especially domestic-bound retailers and brands stumble. ….. click for more inspiration
Global Retail Best Practice 2019
The likes of Amazon and Alibaba open tech-heavy brick & mortar stores, but best practice commercial brand retail still happens elsewhere. ….. click for more inspiration
Abercrombie – the Beach Models are Gone, It’s All Down to the Business Model
If you are a great brand and plan to grow in international retail, make sure you have a competitive brand business model. It takes more than six packs to be successful. ….. click for more inspiration
A Unique Store Map
With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration
Six Insider Retail Spots for Brand Expansion in Germany
For store expansion in Germany, international brands can find smart alternatives to mainstream areas and worn-out pavements. Here are six examples. ….. click for more inspiration
Redefining Retail Space Management Through Augmented Reality
Digital distribution reshapes the role of retail stores and already today, we see brands and retailers setting themselves apart. By using augmented reality tools like ….. click for more inspiration
Latest Posts
Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration
Special Edition: Digital Distribution
We’ve come a long way from early computer networks to the networked world we operate in today. The brand and retail industry may have been a late bloomer, but the past decade or so has seen a veritable explosion of developments in digital distribution. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration