Brand Distribution India – Is the Country Finally Catching Up?
How to find a realistic assessment of the country’s brand distribution potential for international brands aiming to expand into India. ….. click for more inspiration
Regain Growth & Performance by Promoting the Unsexiest Business Strategy: Good Workmanship!
Speed of global brand growth is slowing down. Fast mover strategies pay a high price for restructuring. Successful brands grow with brand best practices ….. click for more inspiration
Driving Customer Loyalty with Membership Programmes
Growth rates in online retail are slowing down. Successful brands increase customer loyalty and per customer spend by focusing on membership programmes. ….. click for more inspiration
A Unique Store Map
With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration
Goats on a Roof! And What’s Your USP?
As far as unique selling points (USP) go, goats on a roof are pretty unique. And this offline-only retail location on Vancouver Island has turned goats into a long-term success story without selling a single goat. ….. click for more inspiration
Marketplaces Are Now the Biggest Digital Distribution Channel for Brands
Digital distribution via marketplaces is big business and the choice of marketplaces is large. Selecting the right ones and operational execution are key. ….. click for more inspiration
How to Measure Omnichannel Management Success
Brand growth management already has many KPIs . What omnichannel retailing KPIs do you use to measure the payback of your investment? ….. click for more inspiration
Latest Posts
Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration
Special Edition: Processes & Operations for Retail Managers
While everyone talks about growing online sales, offline retail still makes up the vast majority of consumption. This special edition offers inspiration and guidance on process & operations for retail managers in this context. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration