Ecom Real Talk: 4 Ways Brands Can Benefit from Marketplace and Wholesale Business
Marketplace and wholesale business benefit from each other. Choose from four ways to overcome your budget limitations and become your own selling hero. ….. click for more inspiration
24 Thoughts on How to Benchmark Retail Windows
Retail windows are expensive advertising spaces, and often miss their commercial potential. We share 24 thoughts how to benchmark retail windows. ….. click for more inspiration
Let’s Talk About Culture
Culture is the very embodiment of a brand’s values, ethics and purpose. This installment of our Let’s Talk About series dissects brand culture, the third pillar of the brand experience sweet spot. ….. click for more inspiration
140 Global Top Retail Cities: A Strategic Overview
If you work in global retail, JLLs annual overview of the top 240 retailers in the top retail cities is one of our ‘must read’ for brand strategists. ….. click for more inspiration
Time to Market: The Hidden Secrets of Fast Fashion
To capitalise on often unpredictable consumer preferences, you need to set up an in-season fast-track product development process. A time to market of 40 days is the goal! ….. click for more inspiration
Is your Outlet Strategy Princess or Cinderella?
Outlets are brands’ most profitable retail distribution, and the only brick & mortar still growing. We shed a light on the outlet strategy of successful brands. ….. click for more inspiration
A Unique Store Map
With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration
Individual Retail – Now More Than Ever!
How a life-threatening pandemic that had best remained script material for science fiction novels is also an urgent invitation to a reset of owner-operated retail ….. click for more inspiration
E-Commerce Platforms: Challenges & Opportunities for Brands
Brands face difficult choices in their online distribution and taking a strategic approach to deciding the digital brand distribution channel mix is crucial. ….. click for more inspiration
Latest Posts
Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration
Brand Industry: Covid-19 Best Practice Round-up
Brand industry & Covid-19: Discover the latest insights and emerging best practices across a struggling brand and retail industry, from e-commerce and digitalisation to low touch strategic sourcing and creative social distancing implementations. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration