Accessible Shopping: Purple Tuesday & Beyond

The UK’s first Purple Tuesday, a day dedicated to an accessible shopping experience, is coming up. Research shows that accessible shopping remains too rare, explore with us how accessibility matters and what you can do to improve it. ….. click for more inspiration

Lululemon vs Under Armour: Is it Barbie vs Ken or about Qualitative Brand Growth?

In the sporting goods industry has not many brands reaching the top. Lululemon & Under Armour do. We outline how they created brand growth. ….. click for more inspiration

Latest Posts

Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration

Goats on a Roof! And What’s Your USP?

As far as unique selling points (USP) go, goats on a roof are pretty unique. And this offline-only retail location on Vancouver Island has turned goats into a long-term success story without selling a single goat. ….. click for more inspiration

Is Your Retail Format Ready for International Expansion? Part I

Duplicating retail formats for international roll-out does not work anymore. This post illustrates what to explore and adapt for international success. ….. click for more inspiration

24 Thoughts on How to Benchmark Retail Windows

Retail windows are expensive advertising spaces, and often miss their commercial potential. We share 24 thoughts how to benchmark retail windows. ….. click for more inspiration

A Unique Store Map

With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration

Is the Italian Market on the Rise Again?

In recent years, few market expansion experts would have considered Italy as a viable option. Is Italy on track to becoming a hot market again? ….. click for more inspiration

Best of Brand & Retail Management Reading

Is your brand and retail management reading list up to date? We have a few suggestions: brand development, bestseller management, market expansion, online shopping and omnichannel retailing. ….. click for more inspiration

About the Blog

Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration

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