Mind the knowledge gap in marketplace business
Detailed marketplace knowledge is rare. Here’s how you can bridge your marketplace know-how ….. click for more inspiration
Retail Portfolio Management: Renegotiating Your Rental Contracts
This is the second installment of a short series that dives into a few uncommon KPIs for successful retail portfolio management. Learn how traffic cost and footfall per hour can help you renegotiate rental contracts. ….. click for more inspiration
The “Next Normal”: Rethinking The Brand Business Model
Despite this short-term impact, Covid has only accelerated existing long-term trends. Here, we rethink the Brand Business Model to fit the “Next Normal” ….. click for more inspiration
Brand Distribution India – Is the Country Finally Catching Up?
How to find a realistic assessment of the country’s brand distribution potential for international brands aiming to expand into India. ….. click for more inspiration
That One Perfect Day: How UGG Solves the Ice Cream Problem
Thanksgiving in the US, Ramadan in the Middle East, Christmas, or simply next Saturday: high traffic days define the brand store operations winners. Here’s how UGG does it. ….. click for more inspiration
How to Manage Successful Brand Post-Merger Integration
Far over 100 lifestyle brands are taken over every year. While a majority of post-merger integrations fail, here’s what the successful ones have in common. ….. click for more inspiration
A Unique Store Map
With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration
The Best Job in Brand Management – Vice Pleasident for Global Happiness
Feeling a little unhappy with your current job situation? Look no further, Freitag is recruiting an Executive Vice Pleasident for Global Happiness! ….. click for more inspiration
Why the Netherlands Have Become a Last Mile Innovation Lab & What We Can Learn From It
Parcel costs are on the rise and customers disapprove of growing numbers of delivery vans on the streets. As a result, cities and the logistics industry are piloting alternative solutions in last mile innovation. ….. click for more inspiration
Latest Posts
Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration
Post Covid: Best Read in Brand and Retail
22,144 readers, 3 new authors, updates from China, India and Europe, and 14 greatly diverse posts. It is great to be back with our best quarter ever. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration