Buzzword Check: Metaverse, NFTs, Digital Fashion and Web3
Do you believe the hype around web 3.0 or are you a little sceptical? In a nutshell, Stefan Wenzel sees no reason to bury our head in the sand but advises we don’t fly too close to the sun either. ….. click for more inspiration
How to Manage Successful Brand Post-Merger Integration
Far over 100 lifestyle brands are taken over every year. While a majority of post-merger integrations fail, here’s what the successful ones have in common. ….. click for more inspiration
That One Perfect Day: How UGG Solves the Ice Cream Problem
Thanksgiving in the US, Ramadan in the Middle East, Christmas, or simply next Saturday: high traffic days define the brand store operations winners. Here’s how UGG does it. ….. click for more inspiration
Brand Distribution: Why Now Is the Time for Mexico
Reaching a realistic assessment of Mexico’s brand distribution potential. ….. click for more inspiration
The Price is Right, Right?
Pricing strategy remains a timely topic. Learn how to make sound research-based decisions when lowering or increasing your prices. ….. click for more inspiration
Let’s Talk About Product
Clear brand delivery is the ‘sweet spot’ that enables brands to stand out and succeed in a crowded marketplace. It’s built on three pillars: product, services and culture. Today, we talk about how products shape brand experience and how a brand’s product experience creates meaningful connections with consumers. ….. click for more inspiration
Growth in Saturated Markets: Dreams in Chocolate and Ice Cream!
Selling chocolate in Europe is tough because growth in saturated markets is tough. Three case studies show how chocolate manufacturers grow successfully by diversifying their assortment. ….. click for more inspiration
Brand & Retail Management: Our Hot Topics of 2021
We’ve curated our 2021 favourites in brand and retail management for you. Topics include flagship retail, D2C, online expansion, 3D design as well as exciting new distribution models. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration
