Adidas Best Practice Brand Distribution Strategy
Aiming for the world’s most affluent consumers in highly competitive environments: Adidas’ Top City Strategy 2020 is at halfway, what is best practice and what can you learn for your distribution strategy? ….. click for more inspiration
Partner Retail is Still the Smarter Retail and Here is Why
DTC became brands’ favourite distribution channel, but it is investment heavy. Partner Retail is lighter and more profitable. VF, Pandora and Levi’s show how to grow both. ….. click for more inspiration
Latest Posts
Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration
Art Sells!
The storage of goods is no longer the main task of stores. Innovative retailers need to reinvent themselves – for some, that’s like curating an art gallery. ….. click for more inspiration
Growing with Brand Distributors in Partnership
Global brands use wholesale & retail distributors to enter foreign markets. This article provides tips on how to avoid pitfalls and best manage distributors. ….. click for more inspiration
24 Thoughts on How to Benchmark Retail Windows
Retail windows are expensive advertising spaces, and often miss their commercial potential. We share 24 thoughts how to benchmark retail windows. ….. click for more inspiration
A Unique Store Map
With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration
Department Stores in Italy: on the Way to Global Best Practices
Department Stores in Italy went through structural changes, the perspective for brand distribution changed – we take a look on the perspectives. ….. click for more inspiration
Best of Brand & Retail Management Reading
Is your brand and retail management reading list up to date? We have a few suggestions: brand development, bestseller management, market expansion, online shopping and omnichannel retailing. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration