Marketplaces Are Now the Biggest Digital Distribution Channel for Brands
Digital distribution via marketplaces is big business and the choice of marketplaces is large. Selecting the right ones and operational execution are key. ….. click for more inspiration
How to Manage Successful Brand Post-Merger Integration
Far over 100 lifestyle brands are taken over every year. While a majority of post-merger integrations fail, here’s what the successful ones have in common. ….. click for more inspiration
3D Fashion Design: How to Lead Supply Chains to Digital Transformation
Is your product development team ready to present the new FW-2021 collection using 3D tools? To design fashion collections using virtual prototypes is no longer best practice in sourcing but increasingly becoming standard. ….. click for more inspiration
What’s Hot in Global Market Expansion
Global market expansion as a strategic project is constantly evolving. What are the latest trends in terms of country mix, location, and digital disruption? ….. click for more inspiration
Retail Conversion Rates: Made in Saudi Arabia
Retail conversion rates vary and are heavily influenced by the quality of traffic and consumer shopping modes. This post offers examples and insights. ….. click for more inspiration
The “Next Normal”: Rethinking The Brand Business Model
Despite this short-term impact, Covid has only accelerated existing long-term trends. Here, we rethink the Brand Business Model to fit the “Next Normal” ….. click for more inspiration
How A Store Became an Art Installation
Store art: individual retail becomes an iconic brand worthy of conservation. How German artist Hans-Peter Feldmann’s former shop is transformed into an art installation at Munich’s Lenbachhaus. ….. click for more inspiration
Recovery Scenarios for the Brand & Retail Industry
While the pandemic is far from over, our 2021 has started on a constructive note with many contributors sharing their insights on what recovering from this crisis could look like across the brand and retail industry. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration
