Omni Channel

Top Sporting Brands Not Fit for Omni Channel Services

“Most brands are pretty bad at omni channel services.” That was the conclusion I came to during a recent online-offline study tour in London.

Asics, Adidas, New Balance, Nike, and Puma were my main brands of interest. To assess them, I researched omni channel best practices of a wide range of brands and retailers, created a scorecard, and built a store assessment app. In late August, I went on a field trip to London to find out how well they performed.

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