KPIs & Benchmarks

guido-sketchCurated by Guido Schild

KPIs & benchmarks are a beautiful and pragmatic way to measure a brand’s health. But as with most numbers, the qualitative aspect is as least as important. In this category, Guido & friends will explore the strategic meaning of brand & retail KPIs and share benchmarks.

Retail Performance: I Like Like for Like – I don’t Like Like for Like

Is there any evidence for a correlation between like for like retail performance reporting and growth success in the day and age of the internet? Our expert authors debate the pros and cons. ….. click for more inspiration

Disarmament of Brand Performance Metrics – a Small Task Creating Big Impact

L4L, Share DTC, Basket Size … there are far too many brand performance metrics and reports. This post promotes managing growth with less KPIs. ….. click for more inspiration

24 Thoughts on How to Benchmark Retail Windows

Retail windows are expensive advertising spaces, and often miss their commercial potential. We share 24 thoughts how to benchmark retail windows. ….. click for more inspiration

Units Per Ticket Below 1: Get Effective in Cross Channel

In times of decreasing store footfall and sales, brand retailers focus on driving L4L strategies. This article advises how to drive sales per ticket. ….. click for more inspiration

Retail Conversion Rates: Made in Saudi Arabia

Retail conversion rates vary and are heavily influenced by the quality of traffic and consumer shopping modes. This post offers examples and insights. ….. click for more inspiration

Bow Power: Retail Customer Service KPI of the Year

Retail customer service is measurable, most notably in Japan’s retail sector. The country has been known for its service culture for many years. ….. click for more inspiration

6 Ways to Engage Consumers to Drive Store KPIs

Store KPIs are going public in Times Square, New York. We share 6 creative ways to engage consumers in your store KPIs. Ideas on next generation reporting. ….. click for more inspiration